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Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips episodes
- Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)(00:49) Discussion on the mass appeal of Stephen Bartlett's content(02:25) Neil Patel's experience with specific content and monetization(03:06) Stephen Bartlett's process of testing thumbnails and headlines(03:36) Stephen Bartlett's initial investment in ads to drive views(04:21) Stephen Bartlett's rise in popularity in recent years(04:40) Importance of creating controversial content for mass appeal(05:04) Comparison between Stephen Bartlett and Sam Sulak's views(05:19) Different approaches to building brand affinity(05:39) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Steven Bartlett's YouTubeLeave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min - Why You Don't Have an Audience #2632In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: Why You Don't Have an Audience(00:19) Importance of creating unique and fresh content(01:20) Unique examples of content that helped individuals gain reach(02:18) The time and consistency required to grow an audience(03:22) The need to focus on a specific vertical and try new things(04:25) The importance of providing unique insights and data(05:08) Starting out by sharing personal journey and experiences(05:34) Conclusion and call to rate and review the episode(05:35) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices8 min
- Why You Don't Have an Audience
In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why You Don't Have an Audience(00:19) Importance of creating unique and fresh content(01:20) Unique examples of content that helped individuals gain reach(02:18) The time and consistency required to grow an audience(03:22) The need to focus on a specific vertical and try new things(04:25) The importance of providing unique insights and data(05:08) Starting out by sharing personal journey and experiences(05:34) Conclusion and call to rate and review the episode(05:35) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min - This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)(00:27) Description of Sam Sulek's unconventional YouTube strategy(01:37) Unique aspects of Sam Sulek's videos(02:48) Discussion about Sam Sulek's viewership and subscriber count(03:23) Lessons learned from Sam Sulek's success(05:02) Final thoughts and call to action for podcast(05:17) Conclusion and podcast rating request(05:17) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Sam Sulek’s YouTubeLeave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min - This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) #2631In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)(00:27) Description of Sam Sulek's unconventional YouTube strategy(01:37) Unique aspects of Sam Sulek's videos(02:48) Discussion about Sam Sulek's viewership and subscriber count(03:23) Lessons learned from Sam Sulek's success(05:02) Final thoughts and call to action for podcast(05:17) Conclusion and podcast rating request(05:17) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Sam Sulek’s YouTubeLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices8 min
- What's Old in Marketing Is New Again, and What's New Is Old #2630In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old(00:04) Direct mail as a marketing strategy(00:59) Conversion rates increase with "sign in with Google"(01:39) Privacy concerns decrease conversion rates(02:19) Market conditions change, continuous testing required(03:25) Direct mail and newsletters as old strategies(04:06) Maximizing lifetime value of customers(04:35) Don't assume what works for others will work for you(04:41) Issues with using Chat GPT for content creation(05:31) Conclusion and call to action(05:53) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices8 min
- What's Old in Marketing Is New Again, and What's New Is OldThe limitations of relying solely on new marketing techniques7 min
- How to Deal with Ad Fatigue #2629In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: How to Deal with Ad Fatigue(00:00) Introduction to ad fatigue and its impact on performance(00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates(01:31) Importance of changing up creatives and increasing their number(02:48) Expanding targeting to reach a wider audience(03:46) Utilizing different ad formats for lower costs(04:30) Testing new creatives, landing pages, and audiences(04:57) Remarketing to people who saw the ad but didn't convert(05:06) Using logical ads as an alternative approach for remarketing(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices8 min
- How to Deal with Ad Fatigue
In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Deal with Ad Fatigue(00:00) Introduction to ad fatigue and its impact on performance(00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates(01:31) Importance of changing up creatives and increasing their number(02:48) Expanding targeting to reach a wider audience(03:46) Utilizing different ad formats for lower costs(04:30) Testing new creatives, landing pages, and audiences(04:57) Remarketing to people who saw the ad but didn't convert(05:06) Using logical ads as an alternative approach for remarketing(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min - Why Neil & Eric Are Going Harder on Written Content Now #2628In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES:(00:00) Why Neil & Eric Are Going Harder on Written Content Now(00:00) Introduction to the topic of focusing on written content(00:07) The ease and speed of creating written content(00:26) The advantage of quickly testing and tracking traction on Twitter(01:09) The additional work and time required for creating video content(01:46) The strategy of using successful written content to create blog posts and videos(02:26) Leveraging written content on LinkedIn for increased reach(03:02) The organic reach and trust-building potential of written content(03:54) Recognizing the need to double down on writing skills(04:40) The high-quality audience on Twitter and LinkedIn(05:16) Recommendation to focus on written content for 2024(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices7 min
About Marketing School - Digital Marketing and Online Marketing Tips
From the publisher's feed
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…
learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail [email protected] to get on the waitlist.