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Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips episodes
- Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)
In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal
- (01:57) Google's search experience will change in the next 3-5 years
- (03:23) Chat GPT and Google serve different use cases
- (05:29) Google's monopoly will be challenged in the next 5-10 years
- (06:38) Exciting implications of Gemini AI: real-time translations, scientific insights
- (07:59) Last mover advantage: AI will continually improve and adapt
- (08:23) Ten blue links are already changing in search results
- (08:31) Discussion on search engines adapting to user preferences
- (08:59) Test comparing Chat GPT and Bard for content creation
- (09:28) Analysis of duplicate content and user preference
- (10:57) Importance of testing multiple platforms and human intervention
- (12:46) Potential issues with AI-generated content on news sites
- (13:36) Sports Illustrated AI scandal and the need for human involvement
- (15:27) Stock drop and negative impact on brand reputation
- (15:45) Difficulty in finding relevant information on CNN
- (16:01) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
17 min - How To Get Massive Reach on LinkedIn in 2024
In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
- (00:16) - Long-form text performs better than video on LinkedIn
- (01:05) - Engaging with comments increases reach and engagement
- (01:43) - Using a hook in the post increases click-throughs
- (03:37) - Neil's example of a successful LinkedIn post
- (04:36) - Repurposing content for LinkedIn
- (05:10) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
6 min - $3.4B Thrasio Goes Bankrupt - What You Can Learn
In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn
- (00:26) Thrasio's strategy of buying and rolling up Amazon businesses
- (01:25) Factors that led to Thrasio's downfall
- (02:58) Lesson on not relying on one formula or platform
- (03:47) Importance of being cautious and responsible in scaling business
- (04:35) Example of regretting raising unnecessary funds
- (05:05) Mistake of getting too aggressive without thinking things through
- (05:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Thrasio
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
6 min - Performance marketing is NOT an investment. THIS is.
In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Performance marketing is NOT an investment. THIS is.
- (00:53) Discussion on Airbnb CEO's decision to stop performance marketing
- (01:13) Paid ads are not considered an investment for most businesses
- (02:48) All businesses are arbitrages
- (03:49) Paid ads can still benefit a business even after stopping
- (04:12) Diversifying marketing channels is crucial
- (05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage
- (05:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Brian Chesky’s Interview
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
6 min - This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
- (00:53) Importance of prioritizing warm leads and engaging with them first
- (01:32) Example of a successful cold email that referenced a LinkedIn engagement
- (02:12) Discussion about changes in Google and Yahoo that affect mass emailing
- (03:00) Need to adapt marketing strategies and take an omnichannel approach
- (04:09) Sales representatives need to be more thoughtful and personalized in their approach
- (04:36) Platforms make changes to optimize user experience
- (05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing
- (06:01) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Gong - Revenue Intelligence Platform
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
7 min - 6 min
- How Mark Moss Made $1M in 20 days Without Paid Ads
Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.
Watch the full interview here: https://youtu.be/xDnO-OtGjvc
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
[00:00] Mark Moss shares his success on YouTube despite advertising bans.[03:19] Mark Moss explains the value of long-form content for building trust.[05:23] Short-form content as a top-of-funnel strategy.[07:25] Mark Moss breaks down his strategy for creating engaging hooks.[10:15] Transitioning to evergreen content and remote work.[13:27] Changing content workflow and focusing on YouTube.[16:20] Mark Moss wants to focus on building equity.[18:30] The future of marketing is a combination of earning and buying an audience.[21:00] Why personal branding and personal stories will be important.[22:54] Utilizing different platforms for different touch points.[24:24] Mark Moss highlights the power of an organic testing audience.Leave Some Feedback:
What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
See omnystudio.com/listener for privacy information.
25 min - 6 min
- Reddit Goes From 69M Visits/Mo To 200M Visits/MoFactors contributing to Reddit's recent increase in organic traffic6 min
- Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) #2633In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)(00:49) Discussion on the mass appeal of Stephen Bartlett's content(02:25) Neil Patel's experience with specific content and monetization(03:06) Stephen Bartlett's process of testing thumbnails and headlines(03:36) Stephen Bartlett's initial investment in ads to drive views(04:21) Stephen Bartlett's rise in popularity in recent years(04:40) Importance of creating controversial content for mass appeal(05:04) Comparison between Stephen Bartlett and Sam Sulak's views(05:19) Different approaches to building brand affinity(05:39) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Steven Bartlett's YouTubeLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices8 min
About Marketing School - Digital Marketing and Online Marketing Tips
From the publisher's feed
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…
learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail [email protected] to get on the waitlist.