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Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips episodes
- Your Personal Brand is Boring | Chris Do
Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.
Watch the full interview here: https://youtu.be/oDJ2VOHgThk
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Introduction to personal branding and the significance of authenticity
- (01:00) Personal branding's demand for vulnerability and genuine audience connection
- (03:05) Sam Evans inspires Chris Do to launch a mastermind
- (04:20) Struggles and lessons learned in creating a successful mastermind
- (06:26) Different approaches to structuring a mastermind
- (07:37) Details about Chris Do's mastermind and its pricing
- (07:58) Marketing and recruitment strategies for the mastermind
- (08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
- (09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
- (10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
- (12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
- (13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
- (14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
- (17:28) Chris Do discusses his ambition for the mastermind component
- (18:18) Chris Do updates on the current state of the business and plans for the future
- (20:26) Chris Do shares the reach and engagement on social media platforms
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
21 min - Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
- (00:19) Joining a podcast network can help grow your podcast
- (01:42) Many popular podcasts run ads to boost rankings and revenue
- (02:25) Podcasting is becoming more competitive, requiring higher quality content
- (03:24) Constantly iterate and improve your content to keep it engaging
- (04:45) YouTube has long-term potential, focus on growing the channel
- (05:59) Repurpose podcast content into text-based formats for more reach
- (06:21) Discussion on audio vs. video podcast consumption
- (07:17) Start with video for podcasting and repurpose for other platforms
- (08:59) Copying competition can be a successful strategy, but improve upon it
- (09:39) Discussion on the importance of building off existing knowledge and ideas
- (09:58) Mention of Patrick Campbell's post on competitor research
- (10:21) The dumbest piece of business advice
- (11:06) Patrick Campbell's competitive intelligence program
- (13:10) Patrick Campbell's progression in content creation
- (13:25) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
14 min - NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to crawl the New York Times website and plagiarize its content. We then explore the potential implications of the lawsuit on the future of data ownership and content scraping, touching upon Apple's approach to data licensing and underscoring the importance of ethical content creation.
The conversation then shifts to the use of AI for quick traffic generation. We share insights on leveraging AI to create comparison articles between companies, particularly for solopreneurs. Highlighting the strategy's effectiveness in driving traffic and conversions, we emphasize the importance of ethical content creation and providing valuable insights to potential customers.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
- (00:12) New York Times alleges OpenAI crawled their site for chat GPT's outputs
- (00:59) New York Times business model and OpenAI's plagiarism
- (02:30) Comparison to Google's content scraping and Apple's approach
- (03:19) Apple's secret licensing deals to crawl and distribute content
- (05:22) Lawyer's perspective on New York Times as a proprietary data set
- (06:36) Using AI for quick traffic generation through comparison articles
- (08:42) Programmatic SEO and the effectiveness of AI-assisted content
- (09:37) Importance of ethical and honest practices in comparison articles
- (09:57) Neil Patel suggests using ethical affiliate marketing strategies.
- (10:12) Eric Siu recommends starting a broadcast channel on Instagram for gathering audience feedback.
- (11:23) Neil Patel shares his favorite marketing strategy for solopreneurs offering services.
- (13:38) Eric Siu explains how creating content on Quora led to a $30,000 contract.
- (15:30) Neil Patel discusses a tripwire strategy for product-based companies.
- (16:50) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
18 min - Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique spin to marketing strategies, the conversation then shifts to the increasing number of media layoffs in 2023, with major companies like BuzzFeed experiencing significant stock drops. We stress the importance of adapting marketing approaches to stay ahead in a rapidly changing landscape. Tune in for valuable insights and predictions.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
- (00:34) Discussion on the limitations of machine learning algorithms in predicting campaign success
- (01:37) Graph showing the discrepancy between machine learning models and control tests in predicting campaign success
- (02:58) Conclusion that creativity cannot be predicted and the importance of adding a unique spin to ads
- (06:11) Conversation on the increasing prevalence of advertisements in various aspects of life
- (08:57) Exploring the idea of embracing the advertising trend rather than complaining about it
- (09:33) Introduction to Peter Drucker's perspective on the two main things that matter in business: marketing and innovation
- (10:08) Emphasis on the need for businesses to adapt to the changing marketing landscape or risk failure
- (10:24) Media layoffs in 2023: Impact on marketing
- (11:12) Reasons for media layoffs: Lack of adaptation and cheaper content creation
- (11:51) BuzzFeed's stock plummeted 97% in five years
- (12:32) Overvalued media companies and lack of profitability
- (13:09) Major news outlets announcing layoffs
- (14:11) CNBC's viewership during economic downturns
- (14:38) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
15 min - Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
- (00:40) Average click-through rate, cost per click, and conversion rate for Google Ads
- (01:13) Comparison of conversion rates for SEO and paid advertising
- (01:42) Percentage of users who know they are clicking on a paid ad
- (02:16) Average revenue generated for every dollar spent on Google Ads
- (03:30) Revenue numbers and return on ad spend for different social networks
- (05:57) Reasons why Google Ads is still more effective than other social platforms
- (06:41) Discussion on the role of AI in advertising and the importance of human intervention
- (07:37) Debate on the effectiveness of business coaches
- (09:03) Differentiating between specific expertise and general business coaching
- (10:46) Summary of the types of coaches to avoid and the value of experience in coaching
- (11:18) Personal experience with business coaches
- (12:23) Neil Patel questions the role of a business coach
- (15:36) Eric Siu emphasizes the importance of working with experienced coaches
- (16:23) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
17 min - The Exclusive Credit Card Made for Creators | Eric Wei
Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.
Watch the full interview here: https://youtu.be/xDnO-OtGjvc
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Introducing Eric Wei, Co-founder of Karat – a financial platform for creators.
- (00:53) Many creators struggle to get business credit cards.
- (03:40) Karat focuses on organic marketing and trust-building.
- (08:09) ZHC, a top creator, became one of Karat's first clients.
- (08:59) Karat built credibility through multiple avenues to reach creators.
- (09:21) Karat is building a central ecosystem for creators' financial needs.
- (11:31) Trustworthy creators have direct connections to their community
- (13:53) Creators are creating newsletters for deeper engagement
- (18:08) Emma Chamberlain's evolution and monetization
- (19:20) Monetization strategies for different types of creators
- (21:26) Blurring the lines between creators and businesses
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
23 min - Year in Review: Marketing Breakthroughs and Lessons (Experiments)
In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we also caution against overhyping AI and stress the importance of quality control. Our discussion extends to the impact of posting high-quality content on social media platforms and the value of engaging with comments. Additionally, we underscore the significance of maintaining a founder mentality and staying actively involved in the marketing process. In summary, we provide valuable insights and strategies for marketers to consider in the coming year.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Year in Review: Marketing Breakthroughs and Lessons (Experiments)
- (00:27) AI and programmatic SEO as a breakthrough for lead flow
- (02:05) Overhyping of AI and the need for quality control
- (03:00) Posting quality content on social media platforms
- (04:37) Using X platform for multiple daily posts and converting to other platforms
- (05:37) Leveraging comments for increased reach on YouTube
- (07:33) Adjusting content strategy based on social platform algorithms
- (08:44) Focusing on quality content and compounding growth
- (09:10) Combining long-form podcast interviews with reels and shorts
- (09:56) Exploring potential partnership for guaranteed views on marketing school
- (10:12) Neil and Eric discuss the power of partnering with others.
- (11:54) Neil and Eric talk about the importance of having a founder mentality.
- (13:08) Neil and Eric discuss the need for founders to be involved in their businesses.
- (14:56) Neil and Eric talk about the mistake of abdicating responsibilities.
- (16:18) Neil and Eric discuss the importance of being fully engaged in the business.
- (16:48) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
17 min - What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
- (00:07) Supermarkets strategically place products to increase sales
- (02:10) Upselling and increasing average order value is key to marketing
- (03:49) Amazon's upselling strategy is effective
- (04:14) Importance of planning in marketing breakthroughs
- (04:42) Benefits of ranking number one on Google
- (07:37) SEO's compounding effect and black box nature
- (08:48) Looking at competition when marketing isn't working
- (09:24) Importance of analyzing what competitors are doing
- (09:34) Learning from what is working for competitors
- (10:04) Importance of competitive analysis in marketing
- (10:36) Most people don't look at competitors' strategies
- (11:05) Back to basics: analyze competition to improve marketing
- (11:52) Estimations and budgets for potential traffic and sales
- (12:07) Base, aggressive, and super aggressive traffic growth scenarios
- (12:50) Seek outside help to gain perspective on marketing
- (13:08) Larger corporations already know competition is doing better
- (13:26) Negotiating prices in agency proposals
- (13:30) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
14 min - Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the potential of LinkedIn influencers. The conversation concludes with an examination of the most active social networks and those that drive the most organic traffic.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
- (00:30) Linking out to external sites decreases reach by 219%
- (01:27) Content with short form videos has 32.18% more reach
- (02:20) Organic reach has declined by 61.83% in the last three years
- (03:06) Profiles that post 1-2 times a day see the most reach
- (04:15) Comment quality is more important for engagement than quantity
- (06:39) Cisco is training employees to be LinkedIn influencers
- (07:39) Creating high-quality content is key for social media success
- (08:49) Facebook has the most active users, but YouTube drives the most organic traffic
- (10:17) Some social networks don't want users to leave their platform
- (11:07) Betting on Meta (formerly Facebook) as the top social channel for the next decade
- (11:04) Neil Patel explains why he focuses on Meta.
- (11:40) Eric Siu agrees that Meta is great for revenue.
- (12:21) Neil and Eric focus on major social networks.
- (12:55) Neil emphasizes the importance of patience in content marketing.
- (13:55) Neil shares the success story of Patrick Campbell's YouTube channel.
- (15:11) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
16 min - THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)
In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document that highlights the potential impact of GEO on search engines and provides insights into optimizing content for generative engines. The discussion emphasizes the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistics inclusion, and fluency optimization. We also mention the significance of brand mentions and relevancy in gaining recommendations from AI-powered search engines
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)
- (02:37) Optimizing for Chat GPT and Bard for better recommendations
- (05:02) Generative engine optimization methods: authoritative, keyword stuffing, statistics, etc.
- (07:34) Average 30% improvement in impressions with Geo methods
- (09:07) Winner takes all in AI-generated search engine recommendations
- (09:57) First step towards understanding the impact of generative engines
- (10:42) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
11 min
About Marketing School - Digital Marketing and Online Marketing Tips
From the publisher's feed
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…
learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail [email protected] to get on the waitlist.