Marketing School - Digital Marketing and Online Marketing Tips

The organic reach and trust-building potential of written content

Platforms are adopting features similar to TikTok

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn't involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The TikTokification of Everything

(00:32) Examples of Instagram and other platforms copying TikTok features

(01:31) The ease of copying and replicating in the business world

(02:12) Copying as a way of learning and iterating

(02:45) Examples of Instagram stories being copied by other platforms

(03:06) The limited success of WhatsApp stories

(03:54) The importance of capitalizing on current trends

(04:04) Encouragement to start copying more in marketing

(03:54) Giving credit and creating new ideas based on others

(04:29) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Creativity Faucet Concept (This Will 10x Your Content)

(00:49) The benefits of using the creativity faucet to clear your mind

(01:57) Using reading as a way to generate creative ideas

(02:54) Using Twitter to test and generate content ideas

(03:39) Importance of warming up your brain before creating content

(04:26) Making the creativity faucet a recurring habit

(04:50) Consistency and practice are key to improving content creation

(05:10) Learning from and applying ideas from other creators

(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Overcome writer's block and generate better content

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provide examples of content that generates a large audience TAM but doesn't drive revenue. We emphasize the importance of understanding when to build reach versus when to convert, and the need to prioritize revenue TAM for business growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Audience TAM vs Revenue TAM

(00:41) Difference between audience TAM and revenue TAM

(01:09) Importance of revenue TAM in generating business revenue

(01:48) Building a personal brand requires a massive audience TAM

(02:13) Example of Salesforce and their focus on revenue TAM

(02:41) Difficulty in generating likes for revenue-focused content

(03:29) Balancing reach and conversion in business strategies

(03:53) Easier to grow a business with a massive revenue TAM

(04:11) Understanding when to focus on reach vs conversion

(04:53) Audience TAM can be a distraction if it does not lead to business outcomes.

(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

The importance of understanding when to build reach versus when to convert

The New York Times has successfully transitioned into a digital subscription media company

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Anatomy of New York Times' Revenue

(00:25) Discussion on the potential revenue from affiliate marketing

(01:30) Highlights of New York Times' subscribers and operating profit

(02:50) Importance of building a brand for marketing success

(03:39) Diversification of revenue sources to protect against SEO changes

(04:26) The significance of building a brand over time

(05:24) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Glen Allsopp’s Post

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever

(00:01) OpenAI allows users to create their own GPT without coding.

(01:55) Chat GPT four turbo is faster and cheaper.

(03:29) Users can upload an entire book for analysis.

(04:30) OpenAI introduces Copyright Shield to defend against legal claims.

(05:09) Multimodal capabilities will allow for image, video, and audio analysis

(05:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

OpenAI DevDay Recap

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices