Marketing School - Digital Marketing and Online Marketing Tips

In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long Term.
• [00:35] Drop-in audio is here to stay as a feature.
• [01:37] How many people are purchasing through voice commerce.
• [02:15] Shifts in power toward more decentralized systems.
• [02:50] The rise of influencer marketing which will become a staple.
• [03:23] The open rates of SMS marketing and how it is being used.
• [04:09] That’s it for today!
• [04:10] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned:

BOXYCHARM

MobileMonkey

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In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have done a good job of shifting into a remote-first environment since the pandemic, there are a few office activities that just work best in person. Brainstorming, sales, and company culture are among the biggest. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Office Activities That Don’t Translate Well Working Remotely.
• [00:30] The difficulty of brainstorming and white boarding remotely.
• [01:12] Sales and sales training is an activity that happens best in person.
• [01:52] It is tough to build a strong company culture from a distance.
• [02:57] That’s it for today!
• [02:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned:

Miro

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In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always so much to discuss that meetings can stretch for hours. Rather than do this, try to revolve a meeting around one or two specific problems while everybody is concentrating. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Make Marketing Meetings 25 Minutes Or Less.
• [00:30] Honing in on a specific problem while focus is laser sharp.
• [01:50] Using memos to prepare everybody for a quick meeting.
• [03:22] Focusing on execution and not chit-chat.
• [04:00] Keeping meetings short as a way of preserving your sanity.
• [04:29] How much money gets wasted during meetings.
• [05:20] That’s it for today!
• [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned:

Rize

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In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.

• [00:40] Investing in free tools that gobble up the marketplace.
• [01:07] Leveraging an audience built off a free tool through upsells.
• [01:27] This tactic is more cost-effective than advertising.
• [01:31] The long-run effectiveness of controlling a big buyer pool.
• [01:41] Examples of product-led growth.
• [02:29] Examples of companies investing in ‘free’.
• [03:52] That’s it for today!
• [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned:

OpenView Ventures

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In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing your work, there are numerous opportunities for you to shine online. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Create a Fantastic Company Social Media Account.
• [00:32] Tip 1: post wins about people in the company.
• [01:08] Tip 2: humanize the people in your company by sharing personal details about them.
• [01:41] Tip 3: showcase the amazing work you have been doing.
• [02:16] Tip 4: share customer wins and testimonials.
• [02:47] Tip 5: get input from your team about what you should and shouldn’t share online.
• [03:52] That’s it for today!
• [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something you already have easy access to! Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Neil & Eric Would Invest In Today.
• [00:40] Why Neil recommends investing in yourself first and foremost.
• [01:18] You get rich by doing something really, really well, so learn as much as you can!
• [01:51] The difference between masterminds and peer groups.
• [03:18] If you don’t have money to join a mastermind, start your own one.
• [03:50] Books are another great way for you to level up your knowledge.
• [04:30] You can never go wrong if you invest in yourself.
• [04:38] That’s it for today!
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based on what fits your marketing strategy, so tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Teach Without Giving All the Answers.
• [00:51] The main way course creators don’t give away too much content.
• [01:44] How Eric and Neil’s approach differs from normal course creators.
• [02:02] Hear what you should not do.
• [02:45] Overdelivering is what will build a great community in the long run.
• [03:22] Some things are long-term plays, so don’t monetize every single thing. 
• [03:26] That’s it for today!
• [03:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Validate Your Course Before You Launch.
• [00:26] Leveraging your email list to ask for prepayments.
• [01:11] Selling the product before you create it.
• [01:54] Building a landing page and using insights gleaned from it.
• [02:50] Checking if the topic you want to cover is hot already.
• [03:19] Using Adbeat insights to assess your competition.
• [03:25] That is it for today!
• [03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro 

Links Mentioned in Today’s Episode:

Adbeat

ClickBank

JVZoo

Hotmart

EverWebinar

WebinarJam

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In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3 2021.
• [00:40] Rising ad costs and the need to focus on CRO.
• [01:17] Jumping on shoppable live streaming before cost prohibitions.
• [01:43] The rise in voice search and how many e-commerce purchases use it.
• [03:25] That is it for today!
• [03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro 

Links Mentioned in Today’s Episode:

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In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Twitter A Viable Marketing Platform Today?
• [00:30] Why some people don’t see Twitter as valuable.
• [00:57] The value of taking an omnichannel approach.
• [02:23] How Twitter helped Shaan Puri and others build an audience.
• [03:51] The large amount of high net worth people on Twitter.
• [04:49] That is it for today!
• [04:50] Go to marketingschool.io/live to learn about our virtual and live peer groups. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro 

Links Mentioned in Today’s Episode:

Anthony Pompliano

Shaan PuriMy First Million Podcast

Typefully

Eight Sleep

Matteo Franceschetti

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