Marketing School - Digital Marketing and Online Marketing Tips

In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear about withstanding rising costs by optimizing for conversions, getting in tune with the movement toward decentralization in media, and a whole lot more!

• TIME-STAMPED SHOW NOTES:
• [00:25] Today’s topic: Where to Focus Your Marketing Over the Next 6 Months.
• [00:40] Rising costs and optimizing for conversion optimization.
• [01:50] Decentralization in media and building one’s own audiences.
• [03:50] How to avoid the pitfalls of social algorithms and build a lasting audience.
• [04:32] Thinking about marketing and retention in tandem.
• [05:00] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Links Mentioned in Today’s Episode:

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In episode #1780, we talk about the one thing you need to master if you are just entering the workforce. Generally speaking, the biggest and most important thing that separates successful companies and people from the rest is their ability to learn from their mistakes. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If You Are Just Entering The Workforce, Master This One Thing.
• [00:33] Learning from the failures of yourself and others.
• [01:46] How to see what you do well and optimize for those strengths.
• [03:11] Developing scar tissue through failing to get more comfortable with risk.
• [03:17] The core principles of running a successful business haven’t changed.
• [04:28] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Links Mentioned in Today’s Episode:

Managing Oneself

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In episode #1779, we give you three simple tricks to get more blog traffic. There are many methods of growing a blog other than SEO and content creation, but people just aren’t doing them. Listen along and get up to speed on three ways to leverage relationships to expand your reach.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Simple Tricks to Get More Blog Traffic.
• [00:40] Emailing the people that you link out to on a piece of content.
• [01:17] Setting up an alert for when other people mention you.
• [01:54] Getting people who share your competitors’ content to share yours.
• [02:50] How to perform advanced searches on Twitter search.
• [03:22] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Links Mentioned in Today’s Episode:

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In episode #1778, we talk about the qualities in employees that make their employers want to give them promotions. At the end of the day, you might get a promotion if you ask for one, but this strategy is the one that we recommend the least. What bosses want to see in their employees is a willingness to go above and beyond, and what’s more, people are willing to pay top dollar for talent these days.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Get A Promotion At Work.
• [00:54] Going above and beyond and what employers want to see in employees.
• [01:39] Coming to your boss with solutions rather than problems.
• [02:16] Giving your boss a feeling of relief by volunteering to solve problems.
• [02:55] People are willing to pay top dollar for talent.
• [04:45] The worst way to get a promotion is by asking for one.
• [05:04] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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In episode #1777, we talk about what to do if your social media posts get low engagement. Tuning into this episode you’ll hear about switching up your content, the connection between comments and reach, the tests that Eric and Neil have run, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If Your Social Media Posts Get Low Engagement, Do This.
• [00:35] Change up the content you are creating.
• [00:51] Ask your friends with a lot of followers to make open-ended comments.
• [01:26] The limits of reels and using tweets as quotes.
• [02:33] Trying things out and getting high engagement for content out of your niche.
• [03:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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In episode #1776, we talk about how to give extra special gifts and the value of doing so from a marketing standpoint. When you get someone a gift that is memorable, not only does this generate goodwill but it amounts to free marketing because it keeps you top of mind. Listen in today and hear about great gift ideas for helping clients better themselves, making kick-off calls more congenial, and a whole lot more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Inexpensive Client Gift Ideas (that Win Repeat Business).
• [00:27] The benefit of gifting as far as staying top of mind.
• [01:12] Why a good pair of headphones is inexpensive compared to what your client gives you.
• [01:44] Using a gift basket filled with snacks to make kick-off calls as good as possible.
• [02:16] Giving gifts people can use and tips for how to personalize them.
• [03:08] The value of any gift that can help clients improve themselves.
• [03:49] How to find out what a client likes and buy them a gift that matches their interests.
• [04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Giftology

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In episode #1775,  we share our thoughts on the viability of blogging in 2021 and the best ways of expanding the reach of your content. The truth is that the text-based content space is flooded and with all the copywriting AI tools out there, this won’t change very soon. Tune in and hear about some alternatives such as video pillar pieces and the leverage offered by platforms like Twitter and LinkedIn.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Kind of Blog Should You Create in 2021?
• [00:31] The different types of content out there and the difficulty of choosing which type to post.
• [01:01] Competition in the blogging space; other platforms that might offer more reach.
• [01:14] Why Eric would rather focus on LinkedIn and Twitter than blogging.
• [02:13] Getting past competition in the text space by starting a video-based blog.
• [02:59] How people are using text generation tools like Conversion.ai.
• [03:29] Starting with a pillar audio piece and then converting and repurposing it.
• [04:19] Whatever channel you choose, remember that if you want eyeballs, you have to create content.
• [04:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.
•  

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Links Mentioned in Today’s Episode:

Conversion.ai

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In episode #1774, we talk about the biggest SEO opportunity you are missing. When it comes to SEO, people typically believe that ranking high is a matter things like of backlinks, keywords, and on-page errors. It is easy to get so obsessed with optimizing for these features that you miss the main aim: solving the client’s problem!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Biggest SEO Opportunity You’re Missing.
• [00:27] People want to easily find the solution to a problem they search Google for.
• [01:12] Typical SEO features like backlinks catch the attention of algorithms but not people.
• [01:42] Solving people’s problems is the real key to ranking high on Google.
• [02:04] The mistakes Eric made early on.
• [02:47] Approaching SEO from a customer-centric mindset.
• [04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #1773, we share the five marketing trends we are most excited about for Q3. We are currently in the month of May and there are a few storms brewing in the marketing world! LinkedIn is finally ramping up its ad platform, people are making serious money out of NFTs, and the creator economy is stronger than ever. Tune in and hear all five!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 New Marketing Trends We’re Excited About for Q3 2021.

[00:37] New features on LinkedIn such as boosting and event ads.

[01:15] Automating tedious marketing processes with UiPath.

[01:51] All the platforms and features out there that support the creator economy.

[02:33] The advent of Instagram messenger bots.

[03:21] How promising NFTs are as a marketing mechanism.

[04:37] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

UiPath

MobileMonkey

DJ BT

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In episode #1772, we talk about why acting rich is the easiest way to go broke! There is a difference between being wealthy, and being rich, and we explore what that means in terms of sustainability and financial safety. Ideally you do not want to be living beyond your means to impress others, so listen in to hear a few tips for some better lifestyle choices!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich.

[00:29] What does it mean to 'act rich'? The difference between being wealthy and being rich.

[01:16] Making sure your income is greater than your expenses and making space for saving.

[02:15] Adding unnecessary stresses onto your life in order to compete with others.

[02:55] The importance of making sure you have a margin of financial safety.

[03:28] Focus on a comfortable and sustainable life rather than other people's opinions.

[04:09] That’s it for today!

[04:12] Go to marketingschool.io/live to meet Eric and Neil in person! 

Links Mentioned in Today’s Episode:

Charlie Munger

Warren Buffett

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