Marketing School - Digital Marketing and Online Marketing Tips

In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Marketing Behind Cryptopunks (And Why Eric Buys Them).
• [00:47] Scarcity, authenticity, and the value proposition of NFTs.
• [02:04] Jumping in on a price dip in a technology that is here to stay. 
• [03:09] Being ready to accept that the value might drop to zero.
• [04:32] What makes coins like Bitcoin and Dogecoin appealing.
• [05:15] That is it for today!
• [05:16] Go to marketingschool.io/live to learn about our virtual and live peer groups. 

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In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform. So tune in to hear all about what has inspired us to make almost two thousand episodes of Marketing School!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Do We Continue to Do This Podcast?
• [00:27] The real reason we have stuck with this project for the last five years!
• [01:31] The opportunity to learn and the continued growth that has been possible.
• [02:17] How the events we have hosted have surprised us.
• [02:39] The importance of the audience and how its growth has influenced deals.
• [03:12] Building a brand within a specific community through a podcast.
• [03:46] That is it for today!
• [03:48] Go to marketingschool.io/live to learn about our virtual and live peer groups. 

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Links Mentioned in Today’s Episode:

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In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On.
• [00:30] Trying to save a few bucks while hiring is just not worth it.
• [01:12] Becoming more aware of the power of branding.
• [01:52] A cheaply held event does more damage than good.
• [03:01] Going all out on content creation with the goal of building an audience.
• [03:48] Paying for the best versions of the most critical marketing software.
• [04:45] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Brex

Ramp

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In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to leveraging short-form video platforms and more, you’ll come away from this episode with a full new bag of tricks after tuning in! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Marketing Bets We Are Doubling Down On.
• [00:30] The prospects offered by TV advertising and how to test this channel out.
• [01:15] Attacking the platforms where Gen-Z is hanging out.
• [01:46] Buying companies as a way to grow.
• [02:23] Tapping into the hunger that people have for communities.
• [03:22] Hiring people that have been successful at previous jobs with your competition.
• [04:18] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Links Mentioned in Today’s Episode:

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In episode #1787, we talk about the effectiveness of gamification and how it can be used to optimize the process of onboarding. The thing about gamification is that it motivates people and if you can tap into it to encourage a client as well as stand out from your competition this will aid your business immensely in the long term. Listen in today and learn how to break down your onboarding journey into a process involving levels with prizes. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Easy Ways to “Gamify” Your Onboarding Process.
• [00:30] Gamifying success in the workplace using Bonusly.
• [01:01] Breaking down an onboarding process into levels.
• [01:50] Dangling carrots in front of clients to motivate them to ‘level up’.
• [02:40] Encouraging referrals as a challenge in the onboarding process.
• [04:04] How blockchain will factor into gamification in the future.
• [04:38] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Bonusly

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In episode #1786, we talk about the key ingredient in marketing! No matter who you are and what you do, building a brand takes time, especially something sustainable. We have learned over years in the game that the only way to build things is slowly and patiently, so tune in to hear all about how you can find success doing the simple things well, over time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Key Ingredient in Marketing.
• [00:29] The key ingredient to marketing is patience!
• [01:33] Focusing on delayed gratification and resilience to stay the course.
• [03:16] Adding tweaks and experiments to your strategies to constantly improve.
• [03:34] Things do not often work out the way you want or hope!
• [04:04] Good SEO takes time to fine-tune in order to reap the rewards.
• [04:20] Patience is the thing that will help you beat out your competition!
• [05:14] That’s it!
• [05:18] Go to marketingschool.io/live to learn about our virtual and live events. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Nike

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In episode #1785, we talk about whether you should create an internal podcast. The value of an internal podcast lies in its ability to communicate and keep team members and employees on the same page. It is for this reason that this route is most suited to companies that have grown a lot, and need remain on the same page. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Create an Internal Podcast?
• [00:27] What do we mean by an 'internal podcast'?
• [01:02] The primary value of culture and communication at any company. 
• [01:51] The best times to consider starting an internal podcast during your company's growth.
• [02:13] Other mediums to consider using to communicate with your team.
• [02:55] The risks associated with broadcasting company podcasts.
• [03:41] Go to marketingschool.io/live to learn about our virtual and live events. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Microsoft

Slack

Inside Intercom

HubSpot

The Hustle

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In episode #1784, we discuss whether you should manage your own social media or hand it off to someone else. As your business scales, it is definitely worthwhile for you to consider getting someone to help you with your different social media profiles and responsibilities. Tune in to hear our thoughts on how to do this successfully and why it can take you to the next level!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Manage Your Own Social Media Or Hand It Off?
• [00:28] The two things to consider when wondering about handing off the management of your social media accounts.
• [01:34] Investment needed in order to run social media, and tools that can help with this.
• [01:51] Looking at the great example of Gary V and how he has grown.
• [02:30] Tailoring the content you post to the platform for maximum impact. 
• [03:17] How we currently approach running our own accounts.
• [03:29] Why handing off social media is preferable when trying to scale your business.
• [03:45] The training and time that it takes to align an employee with your brand. 
• [04:33] That’s it for today!
• [04:35] Go to marketingschool.io/live to learn about our virtual and live events. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Gary V

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In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your audience, getting people to open and react to your content is a high priority. Tune in to hear about how you can boost these numbers, avoid being stuck in the spam folder, and get people excited for your next email too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Increase Your Newsletter Engagement Rate.
• [00:27] What do we mean by the term 'engagement rate'?
• [00:48] Ensuring that your emails and newsletters are valuable to your audience.
• [02:07] Tactics to use to stay out of the spam folder!
• [02:34] Tricks for getting higher open rates and interest in your communications.
• [02:49] Storytelling strategies and evoking curiosity and excitement.
• [03:13] The value of using personalization in your subject lines.
• [04:01] Using questions early on to boost response rates and deliverability. 
• [04:22] That’s it!
• [04:24] Go to marketingschool.io/live to learn about our virtual and live events. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro 

Links Mentioned in Today’s Episode:

Morning Brew 

The Hustle

HubSpot

Business Insider

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In episode #1782, we talk about the shifts in culture that have caused children to dream of being YouTubers rather than astronauts when they grow up. With so much of the content that people of all generations consume online being produced by influencers who seemingly have fun all day while making buckets of money, it is no wonder that being a YouTuber looks so appealing. Tune in and get our take on this situation.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Twice As Many Kids Want to Be YouTubers (Not Astronauts).
• [00:30] The move from kids wanting to be astronauts to YouTubers.
• [01:40] How the ways people make money are going to drastically change.
• [02:20] The different reasons why people love watching YouTube.
• [03:15] What is alluring about YouTubers and how to monetize an audience.
• [01:50] How people like Floyd Mayweather, Logan Paul, and Kylie Jenner make money.
• [06:40] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Floyd Mayweather

Logan Paul

Kylie Jenner

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