Marketing School - Digital Marketing and Online Marketing Tips

In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come away winning. However, we generally recommend partnering with smaller-scale influencers that are most directly related to your market and will have a more noticeable effect on your conversions. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Collaborate With Big Influencers for Cheap.
• [00:29] How do we define 'big influencers'? Looking at follower numbers.
• [00:42] Thinking about possible equal exchanges between you and a big influencer.
• [01:30] Offering equity or revenue share to entice bigger names.
• [01:40] Why you should avoid partnering with big influencers!
• [02:09] Looking to micro-influencers for better returns on investment and conversions.
• [03:07] Tools for finding the best influencers to partner up with!
• [03:53] Go to marketingschool.io/live to meet Eric and Neil in person!

Links Mentioned in Today’s Episode:

Chris Do

Kardashians

MightyScout

SparkToro

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In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and for this reason, it might seem like they are dead as a technique. We think differently however and in today’s episode, you’ll learn how to up the performance of your newsletter. People will never get tired of information as long as it is high-quality!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Still Have A Newsletter?
• [00:42] Email open and click-through rates are down.
• [00:53] Why we still think you should have a newsletter.
• [01:24] The issue isn’t newsletters, but that people don’t scrub their lists.
• [02:13] Building a list for the long-term by creating good information.
• [02:25] The creator economy and why newsletters are here to stay.
• [04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Anthony Pompliano

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In episode #1769, we talk about earnings calls and the value of listening to them from a marketing perspective. Earnings calls are updates shared by publicly traded companies every quarter. So much of the strategies that internet marketers use are intertwined with companies like Google, Facebook, and Amazon. Listening to what the CEOs of these companies are thinking about during their earnings calls can set you apart from the rest!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Every Marketer Should Listen to Earnings Calls.
• [00:30] What are earnings calls?
• [01:05] Following the paid advertising strategies of big social platforms.
• [02:33] Getting ahead of trends by tapping into CEOs’ thinking.
• [03:19] Understanding what sets the companies you admire apart.
• [04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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In episode #1768, we share the things we like to do to unwind on our days off. While Neil has a daughter and another child on the way, Eric is still a single man so our two hosts have very different ways of spending their free time. Tune in and see which type of day off resonates with you and pick up a few pointers along the way!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We Do On Our Days Off.
• [00:38] Neil’s experiences in parks playing with his daughter.
• [01:33] Eric’s love of taking walks and catching up on his favorite reading.
• [02:19] The ‘rose, bud, thorns’ conversations Eric has with his friends.
• [03:18] Text us at 310 349 3785 if you want to stay up to date on all we do.

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Links Mentioned in Today’s Episode:

Jason Gaignard

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In episode #1767, we give you our top seven podcasting hacks for 2021. Podcasting is blowing up right now and there is still so much room to grow. Using these seven hacks, you can make sure the efforts you are spending creating a great show get the reach they deserve. Join us today and learn about how to increase your audience using email blasts, competitions, advertising, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Podcasting Hacks for 2021.
• [00:38] Take a look at your analytics using Chartable.
• [01:22] Climb the charts and get more downloads using email blasts.
• [01:52] Do whatever you can to get more reviews.
• [02:33] Find ways of getting more downloads such as competitions.
• [03:05] Advertise your show on other influential podcasts.
• [03:50] Join a podcasting network.
• [04:21] Get onto a podcasting subscription platform.
• [05:11] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Chartable

The Jordan Harbinger Show

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In episode #1766, we share a few different approaches to purchasing businesses that don’t require you to put any of your own capital on the table. We spoke previously about the value of investing in hard assets during inflationary periods, and a business is another form of hard asset. So if you can get a hard asset right now by spending no money, that is a double whammy. Tune in and hear which types of businesses to look for and how to buy them using seller financing, capital raising, and call options!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Buy A Business with No Money Down.
• [00:25] Why the idea that you have to spend money to buy a business is false.
• [01:05] Use seller-based financing to pay off the seller while you run their business.
• [02:15] The abundance of businesses to be bought from senior business owners.
• [02:47] How to raise capital for the downpayment of an acquisition.
• [03:47] Failing businesses are cheaper to buy but more work to fix.
• [04:00] Another option in the form of buying a business using a call option.
• [04:36] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

MicroAcquire

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In episode #1765, we talk about the current period of inflation and share some of the ways we are dealing with it. The term inflation refers to a process whereby currency becomes somewhat devalued and things gradually begin to cost more. While what we say should not be considered financial advice, listen along and hear about a strategy involving putting cash into hard assets.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Inflation is Here. Here’s How We Are Dealing with It.
• [00:38] Understanding inflation: decreased buying power.
• [01:12] Signs of the inflationary landscape right now.
• [01:50] Don’t leave as much of your money in cash.
• [02:30] Aim for hard assets.
• [02:53] Remembering the period of hyperinflation in post-WW1 Germany.
• [04:13] Be careful not to take on too much risk.
• [04:56] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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In episode #1764, we show you how to recruit A-player marketing talent to grow your revenue. Unsuccessful hiring is the single biggest problem in business today, so you need to know what you are looking for and how to get it when it comes to your team. Follow along in this episode and hear how we approach hiring in our businesses.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Recruit A-Player Marketing Talent to Grow Your Revenue.
• [00:30] The three types of A-players.
• [01:11] How Neil looks for and poaches his A-players!
• [02:28] Defining the type of employee you want.
• [03:53] Hooking the A-players more easily by not pitching directly.
• [04:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

StrengthsFinder

Who

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In episode #1763, we share the #1 way to attract more leads to your consulting business this year.  Tanner has a unique way of generating leads for any service business that uses Facebook Messenger bots. Tune in to learn a breakdown of how Tanner’s funnel works and how you can leverage it to enjoy extremely high closing rates!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The #1 Way to Attract More Leads in Your Consulting Business This Year.
• [00:36] Generating leads using Facebook Messenger bots.
• [01:01] A breakdown of Tanner Chidester’s funnel.
• [02:25] How to train your messenger team.
• [03:45] Where to learn more about Tanner’s funnel online.
• [04:09] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Tanner Chidester

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In episode #1762, we share four powerful SEO campaigns that have generated amazing results on our side. SEO campaigns, in contrast to small and quick hacks, are strategies that are implemented for the long term. Tune in and learn about expanding globally, using pillar pages, hosting non static content on a CDN, and leveraging existing domain authority through M&As.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 4 Powerful SEO Campaigns You Probably Haven’t Tried.
• [00:30] What we mean by SEO campaigns.
• [00:42] All the work that goes into expanding globally.
• [01:11] Using pillar pages with links to child pages.
• [02:10] Hosting non-static content on a CDN.
• [02:41] Using existing domain authority with M&A.
• [04:03] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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