Marketing School - Digital Marketing and Online Marketing Tips

In episode #1751, we share our thoughts on why you should send gifts to your clients. People don’t often send out real gifts these days, so keeping this practice alive is a great way of maintaining good relationships and improving the experience you have with the people in your network. Tune in and hear some of Eric and Neil’s gift-giving blunders as well as how to know what gifts your clients will love!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Send Gifts to Clients.
• [00:30] Setting yourself apart by sending physical gifts.
• [01:26] What to do and what not to do when it comes to sending gifts.
• [02:06] Why Neil’s wife hated the knife Eric gave her.
• [03:13] Don’t give gifts with your brand on them.
• [03:52] Giving gifts with long-term use cases that improve client experiences.
• [05:07] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Giftology

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In episode #1750, we talk about the value of reviews and show you a few ways of getting them without asking explicitly. The fact of the matter is that you won’t get feedback or reviews without asking, but there are ways of getting this information without making people feel like you are asking them for something. Tune in and hear what they are!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get More Reviews Without Asking.
• [00:30] Why reviews are important.
• [00:47] How to ask for reviews without explicitly asking.
• [02:22] Differentiating the signal from the noise when it comes to feedback.
• [03:30] Getting more feedback opportunities by using more channels.
• [03:43] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Ask Nicely

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In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.
• [00:30] Changing the name of your website using a 301 redirect.
• [00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.
• [01:32] Getting an overview of your internal links using Screaming Frog.
• [02:10] Using marketing to spread awareness of your new brand.
• [02:31] Your homepage has the most link equity.
• [03:00] Be ready to wait a few weeks or months to recover traffic.
• [03:06] Doing the entire rebrand at once and submitting it to Google Search Console.
• [03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Screaming Frog

Ahrefs

Ubersuggest

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5 Ways to Stay on Top of Marketing Trends

In episode #1748, Neil and Eric talk about five ways to stay on top of marketing trends. From subscribing to the best blogs and newsletters to tracking your competition, there is no shortage of ways you can keep up to speed. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Stay on Top of Marketing Trends.
• [00:30] Number 1: Subscribe to newsletters and blogs to stay on top of the trends.
• [01:11] Number 3: Follow more traditional marketing publications.
• [01:26] Number 3. Listen to the best marketing podcasts or podcasts where great marketers are interviewed.
• [02:18] Number 4: Track your competitors and tools.
• [02:55] Number 5: Make use of Twitter; some of the best marketers hang out there.
• [03:30] Bonus tip: Hang out in Clubhouse and engage with people
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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When to Say “No” to Customers

In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When to Say “No” to Customers.
• [00:39] What happens when you always just say yes to customers.
• [00:52] When you say no, give customers a reason why and provide an alternative.
• [01:48] Why you won't get results if you always do what the customer wants.
• [02:09] Find who you are and who you aren't as an agency.
• [02:50] Set expectations, be clear on scope, and stay focused
• [03:46] When you take on the wrong customers, it affects your company culture.
• [04:02] An example of a form that Neil and Eric use to see whether a customer is right for them. 
• [04:47] You get way more respect when you put your foot down.
• [04:49] That’s it for today!
• [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Make the Most of Google Analytics to Grow Faster

In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
• [00:26] Why you should look at more than your traffic metrics if you want to grow.
• [00:50] Setting up advanced segmentation on Google Analytics to get better insights.
• [02:00] Using conversion tracking to increase qualified traffic.
• [02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively.
• [03:16] Getting more repeat users using the cohort report.
• [03:45] Adding multitouch attributions to track the content your conversions are seeing.
• [04:10] Using the funnel report to find out what is causing people to leave your site.
• [04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts
• [05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Annielytics

Google Analytics

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How to Make the Most of Your Podcast Analytics to Grow Faster

In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. Be sure to catch this one.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
• [00:26] The tools Eric and Neil love and how they use Chartable.
• [01:45] Using title metrics to know what to do more or less of.
• [02:00] Insights from the 30-day download path on Chartable and Spotify Analytics.
• [02:52] Looking at which older podcast episodes continue to get traffic.
• [04:02] Racking up view counts by producing episodes consistently.
• [04:16] Getting insights by checking the retention per episode.
• [05:00] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Chartable

Spotify Analytics

Apple Analytics

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Today we are going to talk How to Actually Make Money From Podcasting?

Is It Too Late To Grow A Twitter Following?

In episode #1744, we share our thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent growth as well. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is It Too Late To Grow A Twitter Following?
• [00:49] Putting out consistent, thoughtful tweets and using tweetstorms.
• [01:07] Creating well-thought-out tweetstorms.
• [01:20] Metrics for Joe Pompliano and Shaan Puri’s growth on Twitter.
• [02:54] Twitter does not push reach down as aggressively as other platforms.
• [03:05] The goals of Twitter versus other platforms.
• [03:40] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Joe Pompliano

Anthony Pompliano

Shaan Puri

Marc Andreessen

Andrew Chen

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How Rohan Seth Grew Clubhouse to 10M Users

In episode #1743, we share our thoughts on the strategies Rohan Seth used to grow Clubhouse to such a high user count so quickly. As of this recording, Clubhouse has reached 10 million users. That is a lot of users! Tune in to hear about the platform’s invite-only system combined with big celebrity appearances, lockdown cabin fever, and an algorithm that optimizes for organic reach!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Rohan Seth Grew Clubhouse to 10M Users.
• [00:36] Creating exclusivity by using an invite-only system.
• [01:19] The tactics that Andreessen Horowitz brought to the table.
• [02:09] Leveraging the cabin fever during the lockdowns.
• [02:21] Making it easier to get followers with algorithms optimized for organic reach.
• [03:53] Whether Clubhouse will end up being a big company.
• [04:33] The many ways to grow other than SEO.
• [04:40] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Rohan Seth

Elon Musk

Andreessen Horowitz

Mark Zuckerberg

Tobi Lutke

Vladimir Tenev

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