Marketing School - Digital Marketing and Online Marketing Tips

4 Uncommon Items Every Marketer Should Own

In episode #1742, we speak about habits and products that keep you healthy so that you can perform at your best as a marketer. We know that there are a whole galaxy of SaaS products out there that you can use to grow your business, but it is important not to forget about the basics of maintaining your mental and physical health. Tune in and hear about moments of reflection, getting a good night’s sleep, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 4 Uncommon Items Every Marketer Should Own.
• [00:49] Taking moments for reflection and creativity with a pen and pad.
• [01:21] The great ideas that come while going for walks in nature.
• [02:21] Good sleep equals high performance; products for sleeping better.
• [04:01] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Oura Ring

Eight Sleep

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How Neil and Eric Get Smarter

In episode #1741, Neil and Eric share their number one strategies for getting smarter at business. Whether it be through podcasts or live events, the main strategies Neil and Eric use all revolve around learning from others. Tune in and hear about the best peer groups and podcasts that will connect you to the knowledge you need to succeed, verified by people who have implemented it themselves!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Neil and Eric Get Smarter.
• [00:50] Surround yourself with people who are smarter than you.
• [01:32] Learn from your competition.
• [03:07] How to filter good from bad people by acting like you are not smart.
• [03:31] Resources to consult to learn from other successful people.
• [04:25] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Nathan Latka

My First Million

Invest Like the Best

All In

Leveling Up

Mixergy

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3 Quick Ways to Improve Ad Creatives

In episode #1740, we give you three quick ways to improve your ad creatives. While your offer is the most important driver of engagement, you must remember that your ad creatives matter a lot too. Many people, especially in the world of tech, don’t put enough work into running iterations on their ads to see what works best. Tune in and hear the best ways of finding and acting on inspiration for your ad creatives today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Quick Ways to Improve Ad Creatives.
• [00:27] Ad creatives are one of the most important but overlooked strategies.
• [00:54] When you launch an ad, iterate on it for three to six months.
• [01:15] Get inspiration from your competition.
• [01:37] Let your customers guide your messaging.
• [02:12] Create variation on your ad using Fiverr and Canva.
• [03:11] Make a swipe file of things you find that work.
• [03:53] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Fiverr

Canva

SurveyMonkey

Facebook Ad Library

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How Eric Would Create Another Book (But Neil Won’t)

In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Eric Would Create Another Book (But Neil Won’t).
• [00:30] Changing algorithms and why it doesn’t make sense to write a book about internet marketing.
• [01:36] Timelessness and why Eric chose to write a philosophical book.
• [02:07] Looking for the Lindy effect.
• [02:36] Saving time and the sense it makes to co-write a book.
• [03:38] That is it for today!
• [03:39] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Hustle

Leveling Up

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How To Pay Yourself Without Slowing Your Growth

In episode #1738, we talk about the mentality you need to adopt so that you can take only what you need while growing your business. The main thing to focus on when starting and growing your business is to reinvest as much of your profit as possible back into it. This means changing the way you think about gratification and getting as creative as possible with how you save money!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Pay Yourself Without Slowing Your Growth.
• [00:30] The many expenses of starting and growing a business.
• [01:04] Putting all of the money you earn back into your business.
• [02:46] Work out how to legally write off as many expenses as possible.
• [03:37] Figure out how to be more scrappy!
• [04:00] The late gratification philosophy of many great entrepreneurs.
• [05:03] That is it for today!
• [05:04] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Copilot

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Is Luck A Factor in Business?

In episode #1737, we explore whether luck is a factor in business. Guy Kawasaki said ‘someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day. This may be too optimistic.’ This being said, it is wise to prepare well for those lucky breaks when they do come!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Luck A Factor in Business?
• [00:37] A Guy Kawasaki quote arguing for the role of luck in success.
• [01:48] Preparing well for the lucky breaks you do get.
• [03:05] The value of consistency in creating luck.
• [03:40] That is it for today!
• [04:10] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Guy Kawasaki

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7 Overrated Marketing Channels

In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Overrated Marketing Channels.
• [00:35] Why using Clubhouse to grow your audience is unsustainable.
• [01:01] The reach of Instagram is continuing to drop.
• [01:35] Organic reach on Facebook is even lower, go figure!
• [02:05] Messenger bots on Facebook will not last.
• [02:36] Advertising at scale on Reddit will get harder.
• [03:02] Push notifications are great for traffic but terrible for conversions.
• [03:25] Advertising on any channel will not work unless you understand your audience.
• [04:07] That is it for today!
• [04:10] Text us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Underrated Marketing Channels

In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Underrated Marketing Channels.
• [00:38] LinkedIn is strong from an organic and paid standpoint.
• [01:27] Accessing influential people on Twitter.
• [02:25] What was old is new again, such as direct mail!
• [02:53] Snapchat ads work as well as Instagram ones but are cheaper.
• [03:06] Audio continues to grow making podcasting advertising very effective.
• [03:47] Don’t forget about Pinterest for B2B and B2C!
• [04:25] Open rates are still very high when it comes to text advertising.
• [04:59] That is it for today!
• [05:00] Head over to marketingschoo.io/live to learn more about our live events!

Links Mentioned in Today’s Episode:

audience.co

community.com

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Can You Have an Unlimited SEO Budget?

In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Can You Have an Unlimited SEO Budget?.
• [00:29] Common questions around budgeting for SEO.
• [01:02] The law of diminishing returns and what this teaches us about reallocation.
• [01:20] How impatience for results and returns can stifle success.
• [01:55] Using a stop-start approach to SEO with a big budget.
• [02:11] Using more money on SEO than paid media and why we recommend this.
• [02:37] The slow and steady approach to SEO for young businesses and websites.
• [03:07] That is it for today!
• [03:10] Don't forget to rate, review and subscribe!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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Our Favorite Twitter Marketing Hack

In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms.  For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relationships and get your content shared on Twitter today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Favorite Twitter Marketing Hack.
• [00:27] We use Twitter because it’s where leaders hang out.
• [00:53] How to get the right people sharing your content.
• [01:46] The best way of connecting to important people.
• [03:29] World leaders don’t hang out on Instagram as much.
• [03:43] Make sure to rate and review this podcast!

Links Mentioned in Today’s Episode:

Sahil Lavingia on Twitter

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