Marketing School - Digital Marketing and Online Marketing Tips

In episode #1761, we share our perspectives on when AI will replace PPC jobs. While AI doesn’t  have much on human beings when it comes to creativity, computers take the gold medal when it comes to optimization. Tune in and hear about how it won’t be long before we will see AI do a better job of figuring out what titles and descriptions will end up generating the most clicks!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Will AI Replace PPC Jobs?
• [00:32] What we mean by PPC ads.
• [01:01] AI will soon do a better job of generating the most clicks.
• [02:11] Humans can’t compete with computers when it comes to optimization. 
• [03:28] Making sure you don’t get replaced by focusing on creativity.
• [03:36] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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• Single Grain
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In episode #1760, we share our thoughts on why employees should have side hustles. While the idea of employees having side hustles may seem at like a threat to the work you are paying them to do at first, Eric and Neil actually encourage it. Listening in, you’ll hear how side hustles can help employees upskill, provide investment opportunities, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Your Employees Should Have Side Hustles.
• [00:30] Neil’s take on side hustles at his company.
• [01:06] Side hustles can help employees upskill.
• [01:31] Why Eric encourages side hustles at his company.
• [02:17] What Eric will and won’t allow regarding employee side hustles.
• [04:00] Encouraging transparency around side hustles in the workplace.
• [04:07] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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In episode #1759, we share our thoughts on when AI will replace content marketing jobs, if at all. The tools that leverage GPT-3 are definitely being adopted, meaning we will see significant AI-supplemented content marketing in the next few years. However, the one thing an AI can’t do is be creative. Tune in and hear our take on how this situation will play out.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Will AI Replace Content Marketing Jobs?
• [00:50] When companies will start using AI to speed up content marketing.
• [01:27] AI can remix old data but cannot display creativity yet.
• [01:53] Content that does the best is new content, not repurposed content.
• [03:16] Whether using AI to supplement copywriting really saves time.
• [03:50] If you are in content marketing, sharpen up your creativity.
• [04:28] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Kai-Fu Lee

Conversion.ai

Copy.ai

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In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.
• [00:28] What a USP is and how it helps you differentiate yourself.
• [00:51] Examples of how companies drilled down on their positioning.
• [02:11] Figuring out your USP by talking to customers.
• [02:44] How to do customer development without asking leading questions.
• [03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

April Dunford

SharpSpring

The Mom Test

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In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funnel and it has been very successful so far. We share some of the essential strategies that make a book funnel work as well as easy ways to get one together if resources and skills are scarce! Tune in today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Launch A Successful Book Funnel in 2021.
• [00:28] Why Eric chose a book funnel rather than going a conventional publishing route. 
• [01:09] Metrics for the success of Eric’s book funnel.
• [02:05] How a book funnel ends up being profitable using upsells and back-end offers.
• [03:38] Recommendations for how to build a book funnel as a newbie.
• [05:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Click Funnels

Chandler Bolt

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In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to  improve it based on the data, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Succeed in Podcasting in 2021.
• [00:28] How long we have been doing podcasting for.
• [01:18] Aim for a daily podcast and be sure to repurpose it.
• [01:53] How to push the marketing of your podcast hard at first.
• [03:01] Play around with your calls to action.
• [03:10] Show as many episodes as possible on the hosting page.
• [03:35] Working out how to keep retention rates up.
• [04:03] Why Neil and Eric upgraded their mics.
• [05:05] Be sure to watch your analytics and optimize based on your insights.
• [06:48] Advertising your podcast by doing collaborations.
• [07:14] Why lots of downloads aren’t an indicator of success.
• [07:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Chartable

Heil PR40

RØDEcaster Pro

Libsyn

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In episode #1755, we talk about which channel performs best out of TikTok, Instagram Reels, and YouTube Shorts. Since the advent of the short video format popularized by TikTok, we have seen many platforms adopt reel-like features. Tune in and learn which channel is best but why you should still cast the net wide!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best?
• [00:35] A brief overview of TikTok, Instagram Reels, and YouTube Shorts.
• [01:08] Which of the three perform best from a traffic standpoint.
• [01:30] Jake Fellman’s approach to his YouTube channel.
• [02:40] The moral of the story: Use all three!
• [03:20] Repurposing your content to any channel that offers a reel feature.
• [03:50] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Jake Fellman

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In episode #1754, we talk about whether you should start a personal brand or a business brand. If you build a great business that people love, your personal brand will follow, but then again, we are seeing more and more examples of the opposite scenario these days too! Join us today and hear more about our take on the matter.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Start A Personal Brand or Business Brand?
• [00:30] Examples of personal and business brands.
• [00:57] Assessing one of the biggest personal brands, Gary V.
• [01:31] Corporate brands are easier to sell and have longer lasting power.
• [02:17] Why building your business brand around your personal brand is risky.
• [02:55] Personal brands follow from great business brands.
• [03:48] It depends on your aims.
• [04:14] Leveraging your personal brand and building a business brand out of it.
• [05:38] Go to marketingschool.io/live if you want to master SEO!

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Links Mentioned in Today’s Episode:

Gary V

Kylie Cosmetics

Tony Robbins

Logan Paul

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In episode #1753, we share our SEO expertise with you so that you can learn how to master it. We don’t see ourselves as SEO masters because with mastery comes complacency, but we still have a few tricks up our sleeves learned on our long journeys in the space. Tune in and hear about optimizing for user experience, obsessing over customer feedback, and more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Master SEO.
• [00:30] Thinking you have mastered something makes you complacent.
• [01:00] Google prioritizes user experience above all else.
• [01:57] Building a great user experience using extensive customer feedback.
• [03:00] The value of being open to new things and continuous learning.
• [03:14] Omnichannel marketing and building your brand.
• [03:58] Keeping your marketing in line with Google’s preferences.
• [04:49] Go to marketingschool.io/live if you want to master SEO!

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Links Mentioned in Today’s Episode:

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In episode #1752, we cover three essential life skills we think you should teach your kids so they can become the best versions of themselves. Whether it applies to marketing or not, we believe that learning creative problem solving, independent thinking, and social skills will stand your child in good stead to navigate the world of tomorrow. Tune in to hear why!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Skills You Need to Teach Your Children.
• [00:30] Help your child learn how to solve problems by teaching them creativity.
• [01:21] Avoiding force-feeding kids information so they learn to think for themselves.
• [02:14] Getting kids off their phones and teaching them social skills.
• [05:07] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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• Neilpatel.com
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