Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil PatelBusinessMarketingCareers
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Marketing School - Digital Marketing and Online Marketing Tips episodes

  • LU Founders Q&A: How We're Expanding Our Content Using AI

    Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more. 

    TIME-STAMPED SHOW NOTES:

    • [00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads
    • [01:00] - How we use Programmatic SEO to increase traffic 
    • [08:00] - Why AI isn’t the best tool for content creation
    • [10:20] - How you should use AI in marketing besides creating content
    • [11:00] - Grow your business and revenue by expanding globally, here’s why
    • [14:34] - More ways to use AI for your business
    • [17:15] - Why you should give something away for free to grow your business
    • [19:16] - Hire the best people for your company, here’s how to find them
    • [20:29] - Newsletters are making a comeback
    • [23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more


      Links Mentioned in Today’s Episode:


      • Don’t forget to help us grow by subscribing and liking on YouTube!


      Leave Some Feedback:


      • What should we talk about next? Please let us know in the comments below.
      • Did you enjoy this episode? If so, please leave a short review.

      • Connect with Us: 

        • Single Grain << Eric's ad agency
        • NP Digital << Neil's ad agency
        • Twitter @neilpatel 
        • Twitter @ericosiu

        • Learn more about your ad choices. Visit megaphone.fm/adchoices

          See omnystudio.com/listener for privacy information.

          51 min
        • Discovery Platforms vs Relationship Platforms #2534
          In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today! 
          TIME-STAMPED SHOW NOTES:
          [00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
          [00:40] Some examples of “better relationship platforms.”
          [01:00] Why do you want discovery platforms with good reach to become relationship platforms?
          [03:09] How specific content allows us to generate more revenue (with fewer views).
          [03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
          [05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
          Go to https://www.marketingschool.io to learn more!
          Links Mentioned in Today’s Episode:
          LinkedIn
          Tiktok
          Instagram
          Don’t forget to help us grow by subscribing and liking on YouTube!
          Leave Some Feedback:
          What should we talk about next? Please let us know in the comments below.
          Did you enjoy this episode? If so, please leave a short review.
          Connect with Us: 
          Single Grain << Eric’s ad agency
          NP Digital << Neil’s ad agency
          X @neilpatel 
          X @ericosiu
          Learn more about your ad choices. Visit megaphone.fm/adchoices
          7 min
        • MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More

          Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind. 

          TIME-STAMPED SHOW NOTES:

          • [00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind
          • [03:00] - Watch out for Marketing School’s Q and A episode from the conference
          • [07:00] - Dave Portnoy Buys Barstool Back for $1
          • [08:50] - MrBeast Gets Sued for $100M
          • [10:50] - Barbie's Marketing Results & Revenue
          • [18:11] - What the venture market tells you about the market right now
          • [22:28] - How Forbes does SEO


            Links Mentioned in Today’s Episode:


            • Don’t forget to help us grow by subscribing and liking on YouTube!


            Leave Some Feedback:


            • What should we talk about next? Please let us know in the comments below.
            • Did you enjoy this episode? If so, please leave a short review.

            • Connect with Us: 

              • Single Grain << Eric's ad agency
              • NP Digital << Neil's ad agency
              • Twitter @neilpatel 
              • Twitter @ericosiu

              • Learn more about your ad choices. Visit megaphone.fm/adchoices

                See omnystudio.com/listener for privacy information.

                29 min
              • FB Conversion Pixel Going Away #2533
                In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!
                TIME-STAMPED SHOW NOTES:
                [00:00] Today’s topic: FB Conversion Pixel Going Away.
                [01:08] What you need to do about this change.
                [02:13] The increasing importance of having your own first-party data
                [02:28] Why this isn’t the end of the world.
                [02:56] How to harness your own first-party data and why that’s imperative.
                [04:46] What a CDP is and why you want to build it.
                [05:44] That’s it for today! Don’t forget to rate, review, and subscribe!
                Go to https://www.marketingschool.io to learn more!
                Links Mentioned in Today’s Episode:
                Facebook
                Google
                Don’t forget to help us grow by subscribing and liking on YouTube!
                Leave Some Feedback:
                What should we talk about next? Please let us know in the comments below.
                Did you enjoy this episode? If so, please leave a short review.
                Connect with Us: 
                Single Grain << Eric’s ad agency
                NP Digital << Neil’s ad agency
                X @neilpatel 
                X @ericosiu
                Learn more about your ad choices. Visit megaphone.fm/adchoices
                7 min
              • Disney Pulls Back on Marvel and Star Wars Content #2532
                In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!
                TIME-STAMPED SHOW NOTES:
                [00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content.
                [00:19] What companies like Disney and Netflix are using Marvel and Star Wars for?
                [01:58] Why too much of this content on Disney Plus is not worth it for the company?
                [03:13] That’s it for today! Don’t forget to rate, review, and subscribe!
                Go to https://www.marketingschool.io to learn more!
                Links Mentioned in Today’s Episode:
                Disney Plus
                Netflix
                Don’t forget to help us grow by subscribing and liking on YouTube!
                Leave Some Feedback:
                What should we talk about next? Please let us know in the comments below.
                Did you enjoy this episode? If so, please leave a short review.
                Connect with Us: 
                Single Grain << Eric’s ad agency
                NP Digital << Neil’s ad agency
                X @neilpatel 
                X @ericosiu
                Learn more about your ad choices. Visit megaphone.fm/adchoices
                5 min
              • There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You #2531
                In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry! 
                TIME-STAMPED SHOW NOTES:
                [00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You.
                [00:43] The number of active podcasts in 2023 compared to active podcasts in 2018. 
                [01:38] Why video content (as opposed to audio only) is the way to go. 
                [02:42] Factors that influence retention rates. 
                [03:18] The power of short-form, repurposable content. 
                [03:56] Skills to master to succeed as a podcaster. 
                [04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
                Go to https://www.marketingschool.io to learn more!
                Links Mentioned in Today’s Episode:
                Don’t forget to help us grow by subscribing and liking on YouTube!
                Sign up for the next Marketing Mastermind class on Leveling Up Founders
                Leave Some Feedback:
                What should we talk about next? Please let us know in the comments below
                Did you enjoy this episode? If so, please leave a short review.
                Connect with Us: 
                Single Grain << Eric’s ad agency
                NP Digital << Neil’s ad agency
                Twitter @neilpatel 
                Twitter @ericosiu
                Learn more about your ad choices. Visit megaphone.fm/adchoices
                6 min

              About Marketing School - Digital Marketing and Online Marketing Tips

              From the publisher's feed

              Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…