Marketing School - Digital Marketing and Online Marketing Tips

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive in the current landscape. Hint: efficiency is key! 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)

[00:56] Companies that make up the ‘Magnificent Seven.’ 

[01:01] How most companies are faring economically compared to the ‘Magnificent Seven.’

[02:00] Elements that characterized the era of free money. 

[02:20] Factors that indicate the end of the free-money era, and what this means for marketers. 

[03:08] The importance of prioritizing the hiring of high-quality team members. 

[04:40] How business leaders approach growth differently in good and bad markets. 

[05:13] An overview of the current fundraising, hiring, and investment landscapes. 

[05:46] The key players that business leaders should be hiring right now 

[06:29] A story that epitomizes the current business environment. 

[08:19] Memorable quotes on pivoting from some of the world’s top business leaders. 

[08:46] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Sign up for the next Marketing Mastermind class on Leveling Up Founders

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric and Neil discuss how a big VC firm shows where the economy is at,

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now. 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What is the Inverse Entrepreneur Effect?

[00:05] A new concept where the pyramid is flipped upside-down.

[00:40] The trouble with the creator economy.

[01:50] A good example of making everything not reliant on the brand/creator.

[02:28] We talk about ‘The Lindy Effect.’

[03:00] Reversing your company to a right-side-up pyramid.

[04:00] How to prevent your business from becoming/being reliant on one person.

[04:40] A quick look at what Logan Paul is doing.

[05:11] ‘Key Man Risk’ and what it means in business.

[05:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

LVMH with Bernard Arnault.

Logan Paul and Prime.

Register for the Leveling Up Founders Event here!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

We take a look at a new concept known as the inverse entrepreneur effect

[00:00] - Elon Musk’s smart marketing strategy 

[01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet

[02:48] - Why freedom of speech is important 

[03:40] - Marketers should learn how to adapt socially

Single Grain << Eric's ad agency

NP Digital << Neil's ad agency

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.

TIME-STAMPED SHOW NOTES:

[00:00] - Elon Musk’s smart marketing strategy 

[01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet

[02:48] - Why freedom of speech is important 

[03:40] - Marketers should learn how to adapt socially

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric's ad agency

NP Digital << Neil's ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023.

[00:05] A quick explanation of what webinars are.

[00:45] Why webinars have to be super specific: lead quality.

[01:40] A look at the frequency of doing webinars.

[02:35] Conversion rates and partner webinars.

[03:13] Sales team and marketing teams: sign-ups and follow-ups. 

[03:57] Why it depends on what you are selling and understanding your audience.

[04:38] Q & A after webinars and how they are helpful. 

[05:00] Who presents the webinars (and the slides therein). 

[05:58] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Register for the Leveling Up Founders Event here!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk about why webinars are still a moneymaker in 2023.

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Andrew Wilkinson Makes $12K/Mo on Twitter Subs?

[00:55] Subscriptions as a foundation for B2B investors.

[01:43] Why you should start generating revenue from subscriptions.

[02:04] How Andrew monetized his Twitter subscriptions.

[02:56] Essential aspects to consider regarding subscriptions.

[03:42] Feeback received from listeners about the podcast.

[04:22] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Andrew Wilkinson on Twitter

Andrew Wilkinson on LinkedIn

Tiny

WeCommerce

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.