Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil PatelBusinessMarketingCareers
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Marketing School - Digital Marketing and Online Marketing Tips episodes

  • Paid Social Is a Terrible Investment for B2B #2526
    In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.
    TIME-STAMPED SHOW NOTES:
    [00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
    [00:35] Highlights of the groundbreaking data from Metadata.
    [01:00] Analysis of the most interesting findings from Metadata.
    [01:44] Circumstances where paid social works well.
    [02:42] Lead to win rates of paid socials.
    [03:16] A key aspect of advertisements: efficiency.
    [03:50] How to know if paid advertising is effective.
    [04:34] Brand awareness and targeting an audience based on data.
    [04:48] A final takeaway from the Metadata dataset.
    [05:44] That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Metadata
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    Twitter @neilpatel 
    Twitter @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    7 min
  • Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term #2525
    In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability.
    TIME-STAMPED SHOW NOTES:
    [00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term.
    [00:20] How advertisers are making more money than you.
    [01:10] An alternative to ad revenue: providing products and services.
    [01:39] Why it is all about margins.
    [02:35] Leading with the audience first.
    [03:01] Short-term strategies for getting started.
    [03:26] Interesting findings from the Linktree Creator Report. 
    [04:00] A key aspect to keep in mind.
    [04:20] That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Check out MrBeast on YouTube
    Feastables
    ‘The 2022 Creator Report’ | Linktree
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    Twitter @neilpatel 
    Twitter @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    6 min
  • Apple Declares War on Newsletters #2524
    In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves.
    TIME-STAMPED SHOW NOTES:
    [00:00] Today’s topic: Apple Declares War on Newsletters.
    [00:10] How iOS 17 will impact the distribution of marketing material.
    [01:15] Ways companies are adapting to Apple’s new privacy rules.
    [02:05] Results from a survey regarding the impacts of Apple’s privacy rules.
    [02:58] What Apple is really good at: telling a story.
    [03:12] Why newsletters are not at risk, despite the changes by Apple.
    [04:07] An essential metric to track the success of newsletters.
    [04:24] We share our newsletter tracking metrics. 
    [05:17] That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Don’t forget to help us grow by subscribing and liking on YouTube!
    ‘Apple has declared war on email newsletters’ | Substack
    Beehiiv
    Sign up for the next Marketing Mastermind class on Leveling Up Founders
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    Twitter @neilpatel 
    Twitter @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    7 min
  • X Offers Up to 50% in Discounts

    Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%

    TIME-STAMPED SHOW NOTES:

    • [00:00] - “X” wants to make your Twitter ROI more profitable
    • [01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it
    • [02:12] - Advertising on Twitter has become cheaper since Elon Musk took over.
    • [03:33] - This is the best time to take advantage of Twitter ads


      Links Mentioned in Today’s Episode:


      • Don’t forget to help us grow by subscribing and liking on YouTube!


      Leave Some Feedback:


      • What should we talk about next? Please let us know in the comments below.
      • Did you enjoy this episode? If so, please leave a short review.


        • Connect with Us: 

        • Single Grain << Eric's ad agency
        • NP Digital << Neil's ad agency
        • Twitter @neilpatel 
        • Twitter @ericosiu


          • Learn more about your ad choices. Visit megaphone.fm/adchoices

          See omnystudio.com/listener for privacy information.

          4 min
        • X Offers Up to 50% in Discounts #2547
          Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%
          TIME-STAMPED SHOW NOTES:
          [00:00] - “X” wants to make your Twitter ROI more profitable
          [01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it
          [02:12] - Advertising on Twitter has become cheaper since Elon Musk took over.
          [03:33] - This is the best time to take advantage of Twitter ads
          Links Mentioned in Today’s Episode:
          Don’t forget to help us grow by subscribing and liking on YouTube!
          Leave Some Feedback:
          What should we talk about next? Please let us know in the comments below.
          Did you enjoy this episode? If so, please leave a short review.
          Connect with Us: 
          Single Grain << Eric's ad agency
          NP Digital << Neil's ad agency
          Twitter @neilpatel 
          Twitter @ericosiu
          Learn more about your ad choices. Visit megaphone.fm/adchoices
          5 min
        • What the Hollywood Actor Strike Can Teach You About Marketing #2546
          Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries.
          TIME-STAMPED SHOW NOTES:
          [00:00] - The impact of the Hollywood Strike 
          [02:00] - What can we learn from it from a marketing standpoint
          [02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation
          [04:57] - Why this is a great time for creators to produce content 
          [05:47] - Being afraid of a future dominated by technology is inherent to human nature
          Links Mentioned in Today’s Episode:
          Don’t forget to help us grow by subscribing and liking on YouTube!
          Leave Some Feedback:
          What should we talk about next? Please let us know in the comments below.
          Did you enjoy this episode? If so, please leave a short review.
          Connect with Us: 
          Single Grain << Eric's ad agency
          NP Digital << Neil's ad agency
          Twitter @neilpatel 
          Twitter @ericosiu
          Learn more about your ad choices. Visit megaphone.fm/adchoices
          8 min
        • What the Hollywood Actor Strike Can Teach You About Marketing

          Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries.

          TIME-STAMPED SHOW NOTES:

          • [00:00] - The impact of the Hollywood Strike 
          • [02:00] - What can we learn from it from a marketing standpoint
          • [02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation
          • [04:57] - Why this is a great time for creators to produce content 
          • [05:47] - Being afraid of a future dominated by technology is inherent to human nature


            Links Mentioned in Today’s Episode:


            • Don’t forget to help us grow by subscribing and liking on YouTube!


            Leave Some Feedback:


            • What should we talk about next? Please let us know in the comments below.
            • Did you enjoy this episode? If so, please leave a short review.


              • Connect with Us: 

              • Single Grain << Eric's ad agency
              • NP Digital << Neil's ad agency
              • Twitter @neilpatel 
              • Twitter @ericosiu


                • Learn more about your ad choices. Visit megaphone.fm/adchoices

                See omnystudio.com/listener for privacy information.

                7 min

              About Marketing School - Digital Marketing and Online Marketing Tips

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              Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…