Marketing School - Digital Marketing and Online Marketing Tips

[00:00] - How Bryan Johnson is redefining business and marketing

[05:00] - Best practices to scale your Youtube channel

[15:30] - AI’s horrifying future and the more reason to protect your data

[19:30] - Barbie Movie’s marketing strategy 

[22:56] - Build your community with this Discord growth hack

[27:28] - The only thing you need to build a successful career through social media

Single Grain << Eric's ad agency

NP Digital << Neil's ad agency

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER?

[00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks.

[00:31] The main reason Neil disagrees with this statement: the privacy changes.

[01:07] What this means for creative strategy and people in paid media?

[02:00] How paid media is affected by automatization. 

[03:06] AI and how it will affect the work of creatives. 

[03:29] Google and its relationship with agencies.

[04:01] The need to evolve in order to survive.

[04:47] Predictions for the future. 

[05:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Google Ads 

Google I/O 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing is getting harder. But paid media is getting easier

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: is it worth it to create a user conference?

[00:06] What a user conference is and examples of companies that do this.

[00:41] Neil and Eric’s experiences with doing their own conferences.

[01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference.

[01:55] Criteria that your company should meet before hosting a user conference.

[02:45] A look at some specific events and the value they provide.

[04:18] How iProspect generated a lot of revenue from their events.

[04:57] WPP Steam’s “unconference”.

[06:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube! 

ClickFunnels 

Funnel Hacking LIVE 

DigitalMarketer

Traffic & Conversion Summit 

Salesforce 

Dreamforce 

HubSpot 

Inbound 

Inbound discount code: Marketing School

Leveling Up Founders (Mastermind) 

DigitalMarketer: Modern Marketing Mastermind 

iProspect 

WPP 

WPP Stream

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out if creating a user conference is the right thing

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.

[00:06] Google Analytics 4 and its limitations.

[00:23] A quick hack involving UTM parameters.

[00:51] How to use AB testing.

[01:55] Factoring in lead generation.

[03:07] Tracking content topics and how to use this information going forward.

[03:52] The evolution of Google Analytics and what Eric predicts for the future.

[04:42] Blog content and emails versus organic reach when it comes to ROI.

[05:51] Why measuring your ROI is not enough; you actually have to improve it.

[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Google Analytics

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Measure the ROI of your content efforts in 2023

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.

[00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions. 

[01:24] The biggest problem with how businesses use analytics.

[02:43] Thoughts on GA4 versus the previous version of Google Analytics.

[03:41] Neil recommends what companies should do with their data.

[04:10] The value of having an experimentation framework. 

[04:40] Incentivizing staff to make improvements based on data.

[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Bard 

Magellan AI 

Google Analytics 

“DataStu” [01:28]

Tableau

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out how you can use data to improve your marketing campaigns

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm! 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: the secrets of the LinkedIn algorithm.

[00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside.

[01:37] Typical account types that get down-ranked and up-ranked.

[02:10] How the criteria changes per country and other factors that affect it.

[02:31] Topics you should talk about depending on your racial profile. 

[03:17] The four levels that they use to rank content.

[03:50] Thoughts on the incentives that drive this.

[04:11] How our hosts would do things differently if they worked at LinkedIn.

[04:47] A case study that Eric looked at and the value of playing by the rules.

[05:16]  Thoughts on the level of transparency when it comes to algorithms in LinkedIn versus Twitter.

[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

LinkedIn 

Twitter

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices