Marketing School - Digital Marketing and Online Marketing Tips

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to make the new LinkedIn algorithm work for you.

[00:06] Why LinkedIn constantly changes its algorithm.

[00:36] LinkedIn’s aim is to focus on B2B social networking.

[02:14] Why building your own audience outside of LinkedIn is important for long-term success.

[02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you.

[03:16] What can be attributed to LinkedIn’s success?

[03:33] A recap of the types of content and comments valued by LinkedIn.

[05:34] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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lynda.com

LinkedIn 

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.

We dissect the elements that contribute to the success of a TikTok video

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now! 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Anatomy of a 1M View TikTok Video.

[00:55] A brief overview of what the post was about.

[01:14] Reasons why the post went viral.

[01:37] Why Neil chose not to collaborate on the video.

[02:05] Advice for creating viral marketing content.

[02:38] Eric shares his perspective on the post.

[03:40] Learn why storytelling is essential for a viral video.

[04:06] Focusing on the ideal customer. 

[04:20] The role of timing in driving trends.

[05:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

TikTok

‘MrBeast is REINVENTING business with this’ | TikTok

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads.

TIME-STAMPED SHOW NOTES:

[00:00] - Why launching Threads is a genius move and the future

[01:30] - The conditions that made Threads a record-breaking social media platform

[03:36] - Key lessons we should learn from Threads

[05:07] - What will happen if Threads go global?

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo 

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric's ad agency

NP Digital << Neil's ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why launching Threads is a genius move and the future

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand. 

TIME-STAMPED SHOW NOTES:

[00:00] - Is Threads better than Twitter?

[01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter.

[02:20] - What is the reason behind the current surge in attention towards Threads?

[04:10] - How can you maximize Threads’ organic reach as a brand-new platform

[05:30] - You’re missing a lot of things if you’re not using Threads

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric's ad agency

NP Digital << Neil's ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Meta’s Threads is getting a lot of attention right now

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire.

[00:20] An interesting market projection regarding creative startups.

[00:55] We define the creator economy and provide examples.

[02:06] Reasons why the creator economy is struggling.

[02:37] Examples of successful businesses within the creator economy.

[03:03] We unpack reported returns for content creation.

[03:25] Important aspects that content creators should consider.

[04:10] How to be successful at monetizing content. 

[04:42] Common misconceptions about content creation.

[04:55] An example of a ‘lucrative niche’ in the market.

[05:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M 

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the challenges and shortcomings of the creator economy.