Marketing School - Digital Marketing and Online Marketing Tips

Neil and Eric explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential.

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What matters more than competency?

[00:26] Why cultural fit is more important than competence.

[01:35] A recruitment story illustrating the significance of cultural fit.

[02:24] Core values at Eric’s company.

[04:02] Neil’s personal and professional core values.

[05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates.

[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/h5dq2MeU5ts 

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we debate the question of competency versus cultural fit from both angles.

Discover the impossible metrics of MrBeast's top-performing videos

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How MrBeast smashed a new video record!

[00:21] The premise of the video that outperformed his Squid Games video.

[00:44] MrBeast’s use of cameos and quick pacing.

[01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers.

[01:28] Why this video is outperforming previous ones while indicating higher revenue potential?

[02:53] The metrics of MrBeast’s top-performing videos.

[03:34] His ability to keep viewers hooked.

[03:41] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/38yYiCnCUNI 

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

MrBeast on YouTube

Feastables

Apply for the Beverly Hills event, August 7-9

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric and Neil both tell us why they prefer it this way

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why We’re Doing In-Person Podcast Again.

[00:44] Why do we think doing in-person podcasting again is helpful and frankly, better.

[02:40] How in-person podcasting builds relationships.

[03:55] The way recording live podcasts helps you repurpose your content.

[04:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/G2urSmEYYjA

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

The Joe Rogan Experience 

Gary Vaynerchuk

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence! 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Rise of De-Influencers.

[00:28] What a de-influencer is.

[01:16] Why you don’t want de-influencers anywhere near your business.

[02:06] Exploring why there isn’t a way to defend yourself against de-influencers.

[02:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY 

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

We are discussing the rise of de-influencers and what it means.

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Right Way to Market an Event.

[00:27] How we’re marketing our next event in August.

[01:20] Advertising events and what platforms they do well on.

[02:57] The two ways to move ticket sales for your events.

[04:32] Why the most common event marketing techniques are not effective strategies?

[04:54] Reasons why the 30 days leading to an event are the most critical. 

[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Evolve Events

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices