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In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8.

[00:14] MrBeast’s paid Twitter feed subscription and what it has to offer.

[00:57] An overview of the phenomenal stats behind MrBeast’s videos.

[02:26] The difference between having mass appeal and catering to a limited audience.

[03:22] How MrBeast produces his video content.

[04:22] The takeaways that MrBeast shares on his paid Twitter feed.

[05:24] A breakdown of MrBeast’s views for shorts and longer videos. 

[05:51] What MrBeast’s numbers teach us about YouTube monetization.

[07:25] That’s it for today! Don’t forget to rate, review, and subscribe!

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This podcast is on our Youtube Channel. Watch it here: https://youtu.be/hpDrose4okM

Links Mentioned in Today’s Episode:

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MrBeast on Twitter

MrBeast on YouTube

Gary Vaynerchuk

Vayner Media

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric shares what he learned about YouTube by paying MrBeast $8

Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game.

[00:28] An overview of the options that Lionel Messi had of teams to play for.

[01:18] The deal that David Beckham offered Lionel Messi.

[02:18] How Beckham played the long game, and how Messi is doing the same.

[03:27] Why there are factors other than money influencing Messi’s decisions?

[05:03] The Messi brand and why it matters.

[06:43] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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FC Barcelona

Saudi Arabian Football Federation

David Beckham

Inter Miami CF

Google Bard

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Single Grain << Eric’s ad agency

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Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric explore the future of media via Axios

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all! 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Future of Media aia Axios 

[00:25] The rise in demand for subject-matter expertise. 

[01:29] Value in documenting your journey. 

[02:03] Why the days of big generic brands are over? 

[02:30] The importance of newsletters in the media landscape of the future. 

[03:45] Content that consumers are 

[04:41] An example of how the media influences the way we think. 

[05:58] How younger audiences want to consume their news. 

[07:06] An overview of the highlights from today’s episode!  

[07:51] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Axios Finish Line: The future of media

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NP Digital << Neil’s ad agency

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Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric explain how to use influence hacks to 10x your conversions

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience! 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions. 

[00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process. 

[05:25] The importance of breaking things down for your audience in a way that they will understand.

[05:50] Another thought experiment that explores the conditions of a strong argument. 

[09:00] Quality versus quantity of arguments. 

[09:10] How to draw attention away from the downsides of your argument. 

[09:58] Congrats to Eric for receiving his MIT certification! 

[10:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Niro Sivanathan

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Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs. 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs.

[00:18] The importance of understanding your Customer Lifetime Value (LTV).

[00:47] The blog post by Elena Verna inspired today’s episode. 

[01:17] An example that highlights the problem with focusing only on customer acquisition (CAC).

[02:45] The benefits of looking at LTV per channel.  

[03:20] Why the length of your payback period matters more when your business is just starting out. 

[03:50] Understanding the paid marketing loop. 

[04:21] What does the payback period metric measure? 

[05:06] Key takeaways from today’s episode! 

[05:51] How losing money in the short term can benefit your business in the long run. 

[07:10] How to optimize your payback period.  

[09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Elena Verna

Cost of Acquisition (CAC) trap 

Microsoft

Microsoft Clarity

Timothy Sykes

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices