Marketing School - Digital Marketing and Online Marketing Tips

Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs

From how they rank everything from Feed to Reels, tune in today to hear it all.

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Instagram’s Algorithm Revealed.

[00:25] The blog that inspired today’s episode. 

[01:20] Understanding how Instagram ranks Feed.

[03:09] An explanation of how Instagram ranks Stories.

[04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers.

[06:51] The importance of velocity when it comes to Instagram’s Explore. 

[08:49] Instagram’s approach to ranking Reels. 

[09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Instagram Ranking Explained

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The GaryVee Method For Hiring Content Creators.

[00:34] The benefits of hiring content creators who really understand social.

[01:21] Insight into GaryVee’s rolling admissions process.

[02:25] Why he expects his own marketing to be better than his agency services?

[04:32] How to find applicants when you don’t have millions of followers.

[06:38] Using social media to find creators producing amazing content.

[07:06] Finding content creators with experience in your particular industry.

[07:57] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Gary Vaynerchuk

‘Team GaryVee: Now Hiring Freelancer Globally’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

We discuss the Gary Vaynerchuk's method for hiring content creators

Tune in as we share a few out-of-the-box tools

In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How We're Using AI at Our Companies.

[00:41] Ways that we use AI for analytics.

[02:30] Useful revenue intelligence and note-taking tools.

[03:47] How AI can save you time and production costs on creative campaigns.

[05:01] Leveraging Microsoft Clarity for user behavior insights.

[06:12] The benefits of receiving “data dumps” from Google Search Console.

[07:57] Learn more about a tool that identifies decaying content and one-click upgrades it.

[08:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:

https://youtu.be/iPPun0KEKAs

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Fireflies.ai

Gong.io

Bacon & Eggs Media

Microsoft Clarity

Google Search Console

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out why “the gold is in the reviews.”

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why the Gold is in the Reviews.

[00:14] Why one and two-star reviews are essential for growth.

[01:30] Qualitative versus quantitative feedback.

[02:40] How to use five-star reviews to inform your marketing copy.

[04:34] Helpful tools you can use to test your messaging.

[05:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:

https://youtu.be/dMDzkeH6S6E

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

SurveyMonkey

Wynter

ChatGPT

Bard

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric and Neil share some of their favorite ways to learn new marketing tactics