Marketing School - Digital Marketing and Online Marketing Tips

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: How to build an organization of top marketing performers.

[00:26] What it means to be a top marketing performer.

[01:07] An example of top performance in action. 

[01:31] Quality score versus revenue.

[02:26] Three principal qualities of a top-performing marketer.

[03:50] Steps to building an organization of top-performing marketers.

[06:41] The challenge of retaining high performers.

[06:59] A brief summary of how to build an organization of top-performing marketers.

[07:36] The importance of checking in regularly with the high performers on your team.

[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.

Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Mint Mobile and Jack in the Box collab.

[00:27] Details of the unexpected collab.

[01:26] The scale of Jack in the Box in the US.

[02:55] Why the collab is a smart move for Mint Mobile.

[03:36] Marketing goals outside of revenue.

[04:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Mint Mobile

Jack in the Box

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023?

[00:25] A rundown of what your ad quality score is and the factors that contribute to it.

[00:51] The benefits of having a higher ad quality score.

[01:12] The biggest mistakes people make when it comes to improving their ad quality score.

[03:00] Advice on how to improve and optimize your ad quality score.

[05:25] Why marketing is about driving revenue and bringing people to the point of sale.

[05:57] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Google Analytics

Facebook Ads

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric ask whether ad quality scores still matter in 2023

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.

[00:34] A rundown of the Instagram blue checkmark news story.

[01:14] The differences between Instagram and Twitter.

[02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.

[03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.

[04:07] The business lessons we can all learn from this development at Instagram. 

[05:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Instagram

Twitter

WhatsApp

Facebook

Meta

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Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks.

In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out how to use ChatGPT to analyze content, draw up legal documents, and increase your retention rates — all while saving yourself time and money in the process!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Practical ChatGPT Use Cases for Businesses.

[00:33] What ChatGPT can teach you about trending headlines.

[01:29] Use ChatGPT to write contracts, draw up legal documents, and summarize content.

[04:08] The cost savings of using ChatGPT as a translation tool.

[04:56] Find out how personalized notes can help you increase your retention rates and which tools to use.

[05:38] Recommendations on which AI tools to use for podcasting.

[06:18] Using AI tools to get more out of your client calls. 

[07:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ChatGPT

Stacked Marketer

Search Engine Land

Audience.co

Zapier

Riverside.fm

Gong

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric talk about practical ChatGPT use cases for businesses.