Marketing School - Digital Marketing and Online Marketing Tips

Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it!

In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it! 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Lessons Eric Picked Up In Turkey

[00:30] The different masterminds that Eric runs and the value in attending them. 

[01:39] An overview of the mastermind that Eric recently held in Turkey. 

[02:27] Some of the people who attended Eric’s mastermind. 

[03:01] The big rest that the world is currently going through. 

[03:54] AI-related topics that arose during the mastermind. 

[04:41] Why all marketing nerds should look at TotalAV’s funnel. 

[05:52] Lifelong friends that you can make through masterminds. 

[05:56] The importance of thinking about your business in the (very) long term. 

[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leveling Up

Profitwell

Wordpress

TotalAV

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!

In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!  

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview

[00:20] How Eric ended up interviewing with Airbnb. 

[01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview. 

[01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for. 

[02:37] How Eric feels about not getting the job at Airbnb.  

[02:55] Why Eric still feels good about the answer that he gave? 

[03:07] What it takes to do SEO successfully. 

[03:52] How Eric would have conducted the interview differently from the way Alex Shultz did.

[04:45] Neil’s thoughts on the importance of standing your ground. 

[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Airbnb

Alex Shultz

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for an enlightening conversation on marketing, branding, and more!

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Older Your Company The Better Your Marketing.

[00:23] Where the majority of enterprise and Fortune 1000 companies get their business from.

[00:52] Why your brand is such an important part of your marketing.

[01:24] The other elements of marketing that support your brand.

[02:03] Examples of how businesses build value over time.

[03:08] Why having a good product or service is essential.

[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Fortune 1000

Kissmetrics

Airbnb

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!

In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Insider Starts to Experiment with AI.

[00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow.

[01:16] How utilizing AI can help you save on costs.

[03:15] Why Eric believes the way we do business is going to change fundamentally.

[04:59] The exciting potential around AI and data analytics.

[05:59] Using AI to get the best out of your content to grow your traffic.

[06:53] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Insider

Business Insider

Morning Brew

‘Insider's newsroom will start experimenting with AI’

Open AI

Mid Journey

Runway

Jason Calcanis on Twitter

Naval Ravikant

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.

[00:07] An overview of the concept of polarizing marketing.

[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.

[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?

[01:28] The spaces that benefit most from polarizing marketing.

[03:42] When to avoid polarizing content.

[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness. 

[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Budweiser

Dylan Mulvaney

Nike

Colin Kaepernick

Burger King

The Moldy Whopper Campaign

McDonald's

Pepsi

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King