Marketing School - Digital Marketing and Online Marketing Tips

In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Whether or not you should take every single press appearance.

[00:05] Various forms of press appearances.

[00:14] Why we no longer take every press appearance we’re offered.

[00:54] Qualifying questions to ask prior to accepting a press appearance offers.

[02:36] Why it’s important to have criteria for selecting press appearances.

[03:20] Why it’s often better to say, “No”.

[03:53] Where to direct your focus, instead.

[04:32] A story from Amazon to demonstrate the fruits of focus.

[05:43] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead

In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Our thoughts on LinkedIn’s new features.

[00:11] LinkedIn’s latest feature explained; what this means for the recruitment process.

[01:12] How LinkedIn’s collaborative articles work.

[01:47] The benefit of Instagram’s reel collaboration feature.

[02:33] A list of LinkedIn’s new features.

[03:19] Why these new features are being introduced?

[03:30] How best to leverage LinkedIn’s new features.

[04:15] We challenge you to post to LinkedIn daily for 30 days. 

[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today you’ll find out how best to leverage LinkedIn’s new features for your business.

Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward.

In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward. 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever.

[00:05] A recap of the previous episode.

[00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally.

[00:50] What AutoGPTs are; how they differ from ChatGPT.

[01:12] How AutoGPTs increase efficiency.

[01:53] Examples of AutoGPTs and their capabilities.

[03:27] The risk of bad actors in the AI space.

[03:33] How business and marketing are going to change.

[04:37] How AutoGPTs can aid marketing professionals.

[04:51] The potential regulation of AI and AutoGPTs.

[06:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

ChatGPT

ChaosGPT

Sam Altman’s blog

Sam Altman on Twitter

Axios scoop: ‘Schumer lays groundwork for Congress to regulate AI’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out what changes they’re making going forward and what this means from a marketing perspective.

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.

[00:14] Why Google is making changes to its search engine.

[00:56] What Google’s short-term solution, Project Magi, is all about.

[01:54] The implications of Project Magi for paid ads and SEO.

[02:00] How it’s going to impact jobs across the board.

[03:17] The increasing rate of innovation in the AI world.

[04:05] The pros and cons of Project Magi, from a marketing perspective.

[05:30] Key takeaways regarding the new search paradigm.

[06:16] Who will have the advantage, going forward?

[06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.

[08:01] The ‘adapt or die’ reality we’re living in.

[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

ChatGPT

All-In Podcast

Midjourney

Stable Diffusion

Runway

Read Jason Calacanis’ tweet about the impact of AI.

Jason Calacanis on Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.

In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.  

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: What you can learn from the best newsletter businesses.

[00:25] Examples of good newsletter businesses.

[00:50] Why we consider The Agora to be the best newsletter business out there.

[02:42] What lends to a successful newsletter business?

[04:21] The biggest marketing lessons we learned from the newsletter business.

[05:47] What a tripwire is and how it works.

[06:10] The Agora’s competitive greatness.

[07:38] A story demonstrating the benefit of owning your own monetization vehicles.

[08:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Morning Brew

Milk Road

Axios

eMarketer

The Agora

The Hustle

ClickFunnels

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices