Marketing School - Digital Marketing and Online Marketing Tips

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.

[00:36] Ads as the most common podcast monetization model.

[00:56] Promoting your own products and services as another typical monetization model.

[01:32] Selling podcast subscriptions for premium content.

[01:42] Why most of your content should be given away for free. 

[02:10] Monetizing through conferences.

[02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.

[03:30] The types of Total Addressable Markets (TAMs) you want to aim for.

[06:01] Short-term money versus long-term money.

[06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.

[07:55] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

DreamHost

Shopify

Athletic Grade 

Tegus

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric talk about the different monetization models available for podcasters.

In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective. 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Twitter Doubles Down on Creators.

[00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet. 

[01:10] The experiments that they are conducting will determine the direction of Twitter.

[02:12] Elon’s attempts to make Twitter more of a community. 

[03:12] How Twitter is becoming more like WeChat.

[03:57] Why Eric believes the discourse on Twitter is better than other platforms. 

[05:03] The BBC interview with Elon Musk and why you should watch it.

[05:46] How Elon is taking criticism to try to improve the platform.

[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Elon Musk's BBC Interview

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric talk about Twitter's recent efforts to double down on creators.

Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand.

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand. 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content

[00:06] Background about the AI-generated track that went viral on social media.

[00:47] The AI-generated track uses music from the artist Grimes.

[01:09] Pros and cons of doing this and thoughts on the quality.

[02:08] An example from Hollywood about how poor quality can affect your career.

[02:56] Winnie the Pooh as creative commons.

[03:33] Finding a meeting point in the middle.

[03:55] Speculation about what is likely to happen in this area going forward.

[04:16] How we’re likely to see the content game shift in the future as a result of this technology.

[04:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

"In Another Life (feat GrimesAI)"

Winnie the Pooh: Blood and Honey

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric talk about The Great Reset and how it applies to businesses.

In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.  

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What the Great Reset is and how you can apply this to your business.

[00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring.

[00:50] What expanding companies didn’t foresee and the impact of rising interest rates.

[01:40] How companies are now adjusting their sizes to fit the market.

[02:45] Why we’re all resetting regardless of whether we’re doing well or poorly?

[03:45] Reseting discipline instead of catering to the masses.

[04:56] Why do we all have to be more scrappy and smart with our money?

[06:07] The need to adopt an immigrant mentality. 

[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses. 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Is Education A Good Revenue Stream?

[00:07] Examples of the educational streams through which some marketers and entrepreneurs make money.

[00:41] Neil’s thoughts on educational revenue streams.

[01:02] What has recently happened to the stocks of educational companies (and why).

[01:35] The value in giving away educational material for free.

[02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achieved as a result.

[05:01] Lessons that can be learned from people like MrBeast and Logan Paul.

[05:19] Eric’s approach to monetizing his business.

[05:59] The scalability of service-based businesses.

[03:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Logan Paul

MrBeast

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses.