Marketing School - Digital Marketing and Online Marketing Tips

Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.

You’ll hear about some of the differences between mediocre and standout marketers

In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers.

[00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence.

[01:12] What mediocre marketers look like in the context of AI.

[01:59] Defining what it means to be an “ABC marketer.”

[02:19] The reactive nature of mediocre marketers.

[02:36] Why it’s important to read, study your competition, and analyze your data.

[03:25] Focusing on the short-term versus focusing on the long-term.

[04:57] The cons of relying on platforms rather than building your own audience.

[05:17] How you can benefit from embracing failure.

[05:49] Why standout marketers don’t believe that they know everything?

[06:35] The value of being proactive and iterating constantly.

[07:05] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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All I Want To Know Is Where I'm Going To Die So I'll Never Go There

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil shares his biggest lesson from sending out 255 million emails.

In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails.

[00:55] How Neil has had to change his strategy when it comes to email segmentation.

[01:47] The different areas of marketing that Neil’s subscribers might be interested in.

[02:05] Advice for creating smaller, more targeted groups.

[02:15] Ways that AI can help you craft customized emails.

[02:27] Differences in revenue that result from segmenting versus not segmenting.

[03:04] An example of a clever customized email solution that Neil learned about recently.

[03:43] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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ChatGPT

Accelerate 23

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.

[00:06] Why we think small businesses should do nothing.

[00:30] What large corporations should do; starting with working on their data analytics.

[00:56] First-party versus third-party data and how to have more control of your funnel.

[02:03] How a cookieless future can actually be an asset.

[02:17] Tips for making better-informed decisions using the data at your disposal.

[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).

[03:52] Advice for reaching your customers in a cookieless future. 

[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

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Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we discuss the beneficial ways you can use the data at your disposal

Tune in today to hear our take on where the social networking platform is headed!

In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Where Twitter Is Going and Why You Should Care.

[00:05] Updates regarding Twitter’s new CEO, if it will become X and more.

[01:04] Why we don’t believe that Twitter will become an “everything app.”

[01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto. 

[02:55] Some of the experimental changes that Elon Musk plans to make.

[03:32] The need for constant iteration when building a product or service.

[03:59] Whether Twitter has gotten better or worse since Musk took over.

[04:37] How to build your audience independently and more using Twitter. 

[05:41] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API.

[00:18] Examples of monetization models within chatbots.

[01:00] How you can view this new development as “AdSense for a chat."

[01:33] Why we don’t recommend monetizing through ads as a products-and-services business.

[01:45] Things to keep in mind when it comes to AI, search, and ads.

[02:30] The importance of learning how to adapt quickly.

[02:55] Why many people are using AI and chat tools in the wrong way?

[03:55] How to create a better user experience on your site.

[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Microsoft Advertising

Intercom

Drift

Google AdSense

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices