Marketing School - Digital Marketing and Online Marketing Tips

Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The format dominates 92.7% of Facebook posts.

[00:06] Is Facebook making a comeback?

[00:15] How reels are reviving Facebook.

[00:33] The reach of Facebook reels compared to Instagram.

[00:59] Why reels are so popular?

[01:27] The timelessness of storytelling as a format.

[03:12] The doom-scrolling epidemic.

[03:42] Why you should focus on creating short-form content to post on ALL platforms.

[04:42] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How you should be thinking about AI.

[00:10] Why content creation isn’t the most efficient use of AI.

[01:46] Why human modification is essential for AI-generated content.

[02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly.

[04:51] Why you should use AI to analyze data rather than create content.

[06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented intelligence.

[06:52] Look outside of the box! How can AI help you with business efficiency and process automation?

[07:12] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out why you should be using AI to analyze data rather than create content.

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go. 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to optimize travel for maximum output.

[00:19] Neil’s preferred approach to combat jetlag: stay in PST.

[01:30] Eric’s hacks for adjusting to a new time zone.

[02:36] Why you shouldn’t eat on the plane when changing time zones.

[02:45] How to ease the constriction of blood flow on long flights.

[03:24] Sleep optimization tools and tactics.

[03:51] Neil’s on-the-go workout hacks.

[04:13] Tips for traveling lightly.

[05:03] Airport time-saving tips for international travel.

[06:03] Try to fall asleep in the destination time zone!

[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Slip sleep mask

Timeshifter - The Jet Lag App

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go.

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences.

[00:12] Why speaking and in-person meetings are the most effective strategies.

[01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach.

[03:23] The lesson gleaned from the above approach: experiment!

[04:31] How and why Neil arranges for conference organizers to help him book meetings.

[06:26] The effectiveness of attending industry events.

[07:00] An example of what’s discussed in the in-person meetings and how they go down.

[08:48] Why we aim to be as helpful as possible, no matter the size of the business.

[09:23] The long-term approach of these in-person meetings at conferences.

[09:54] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to discover how these meetings play out and what you can expect from them.

Tune in to find out how to stop regurgitating content and stay relevant.

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant. 

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to make your content stand out when everyone is using AI.

[00:05] The increasing mass of content creation and the inundation of AI.

[00:56] What typically stands out on various platforms: data and stories.

[02:00] The efficacy of sharing personal experiences over data.

[04:25] How to stay relevant: refrain from regurgitating content.

[05:33] Creative ways to integrate influencers.

[06:34] Tucker Carlson’s success with his independent show on Twitter.

[07:16] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Midjourney

ChatGPT

Tucker Carlson on Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices