Marketing School - Digital Marketing and Online Marketing Tips

Single Grain << Eric's ad agency

NP Digital << Neil's ad agency

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to do outbound at scale using AI.

[00:07] What “outbound” means in a marketing context.

[00:21] The markets NP Digital targets using outbound.

[01:14] How AI can be used to customize insights for outbound.

[02:32] Why you should use AI to help you stand out now.

[02:52] An example of how AI can customize insights at scale.

[04:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Clay

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic.

[00:43] Why human modification of AI-generated content is essential for driving good traffic.

[02:00] The details of @jakezward's AI SEO case study.

[03:24] Our opinion on the efficacy of this strategy in the long term.

[04:48] Will AI replace content writers?

[06:03] The use cases for byword.ai.

[07:06] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Jake Ward on Twitter

See Jake’s tweet about his AI SEO case study

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in as we delve into @jakezward's AI SEO case study

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The measly return for YouTube views.

[00:43] The content of the YouTube channel in question.

[01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.

[01:56] How best to generate revenue from your content.

[03:45] @theisaacmed's marketing goal and “reasonable budget”.

[04:00] The monetization opportunity for niche content.

[04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.

[05:13] Why long-form content is preferable for building long-term relationships.

[06:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

See Isaac’s tweet

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience

Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter.

In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your email marketing channels and creating beautiful creative elements using AI, these tools can do it all! Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Tools for Q2 2023.

[00:09] How you can use Character.ai to create an AI assistant.

[01:06] Ways that Scalenut can help you generate a content marketing strategy.

[01:52] Google Bard features that can make a difference to your business.

[02:28] How Seventh Sense can help you maximize your email marketing revenue.

[02:50] Why the possibilities for generative AI are pretty much endless with StabilityAI.

[03:22] Using Midjourney or ImageBind to create beautiful, unique artwork.

[05:46] Tools that beehiiv offers that can help you grow your email list.

[06:29] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Character.ai

Scalenut

Google Bard

Seventh Sense

StabilityAI

Midjourney

ImageBind

OpenAI

beehiiv

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care).

[00:10] Ways that email marketing has changed and evolved in recent years.

[00:50] How personalization can boost your open rates and click rates.

[01:46] Why newsletters are a great tool to help you take control of your marketing.

[03:14] How to find out where subscribers are coming from and segment lists automatically.

[04:02] Customized interactive email solutions that could see your conversion rates skyrocket.

[05:12] Recommended tools to power your newsletter.

[05:38] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Ep. 2460: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails

Accelerate 23

ConvertKit

beehiiv

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices