AI search is fundamentally changing how prospects discover advisors, and the content strategies that worked six months ago are already obsolete. Join host Matt Seitz, Chief Marketing Officer at C2P, as he continues his conversation with C2P team members, Mila Bennet, Content Writer, and Owen Brodhead, Digital Marketing Manager, fresh from INBOUND—HubSpot's Marketing and Sales conference. Discover how to structure content so AI search engines find you, why online reviews now directly impact your visibility, and how spreading your message across multiple channels keeps you top of mind. From email best practices to video strategy, this episode reveals what separates advisors who get found from those who get overlooked.

Resources:

• Previous podcast episode: Marketing Shifts That Matter: INBOUND Insights for Advisors Part 1
• Conferences Mentioned: HubSpot INBOUND Conference
• CRM Referenced: HubSpot

C2P Advisors only:

• Marketing services referenced: The Agency at C2P

Statistics:

• Three words or less in subject lines with no preview text generates 25% higher open rates
• "Way to" phrasing in subject lines increases open rates by 17-19%