Marketing Stuff

Marketing Stuff

By Maurice Davis, CBC, MBABusinessMarketing
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Marketing Stuff episodes

  • Secret to Getting More Leads and Sales - This Simple Online Challenge Strategy Revealed!

    https://marketingstuffpodcast.substac... ⬅️ Click the link to get the note from today's show and all future shows
    She added $120K to her company's bottom line by adding a button…

    Bailey is an outstanding Marketing who has worked for Billy Gene is Marketing and she was the one responsible for bringing her new employer into the new age with online challenges.
    Bailey shares her experience working for Billy Gene.
    During the show, we discuss how Bailey got to where she is in her career today. She started studying international business and then went into the workforce and worked for Billy Jean, taking notes when he would speak.
    She then moved to a different company and was able to talk to the CEO often, pestering her with her ideas. This eventually led to her taking over the marketing department, which started out as 3 people.
    As a side note, I did not meet Bailey on TikTok, if you know you know.
    Bailey is proud of the fact that she has grown the company without causing any damage.
    We talked about how Bailey is selling high-ticket items with Challenges.
    Challenges are effective for high ticket offers because they generate qualified leads and provide the opportunity to nurture those leads. Through challenges, businesses can show leads what they can provide and then invite them to join their program for more help.
    Bailey shared how to use challenges to increase sales of high-ticket items. Businesses can use challenges to show proof of results to potential customers.
    We also discussed how she has used challenges to increase sales of their high ticket items, which are targeted at 50+ individuals who are looking to prevent dementia and Alzheimer's.
    Bailey explained that challenges can help create micro transformations, and that running ads to cold traffic can also be successful if the invite is to a challenge.
    Finally, She shared some tips on how to make challenges successful, such as targeting a specific audience and focusing on creating micro transformations
    Want to connect:
    Bailey’s Linkedin - https://www.linkedin.com/in/bailey-lo...
    Please like the video and subscribe if you found this review helpful.
    ***Let’s Connect:
    Website: https://marketingstuff.tv/
    Instagram: https://www.instagram.com/ondemandcmo/
    YouTube: https://www.youtube.com/channel/UCszi...
    Facebook: https://www.facebook.com/theondemandcmo
    Twitter: https://twitter.com/yourondemandcmo
    Tiktok: https://www.tiktok.com/@ondemandcmo#challenge #runachallenge #learndigitalmarketing #digitalmarketing

    34 min
  • Winning the SEO Game: Strategies and Insights for Small Businesses

    https://marketingstuffpodcast.substac... ⬅️ Click the link to get the note from today's show and all future shows

    Joined by Connie, a website designer and SEO specialist who helps small business owners revamp their websites to get more traffic and make more sales. We're thrilled to have her on our show!


    Learn about the importance of SEO(Search Engine Optimization) and how it can help Small businesses market themselves organically. Connie explains how Search Engine Optimization (SEO) involves using keywords to ensure content shows up on search engine results(SERP), making it easier for people to find the content they're looking for. This is critical for building relationships and trusts with customers, as businesses are already organically showing up in the topics they search.


    How can you get started with SEO for your small business? 


    Connie suggests that the easiest way to get started with SEO for your small business is to get a one-on-one with SEO Expert. 

    Even if you don't have the money for a course or the time to watch a bunch of youtube videos on SEO, a one-on-one is inexpensive and invaluable. 

    She also encourages people to make a website for the sake of their learning and to practice the things they are learning.

    Connie talks about the various types of SEO a small business can learn, such as local SEO, YouTube SEO, and AI capabilities. 

    She highlights the importance of narrowing down the type of SEO you want to learn depending on what type of customers you want to service.

    This episode is packed with valuable information for anyone interested in SEO and website design. 


    We hope you enjoy this episode as much as we did! So sit back, relax, and get ready to learn all about the exciting world of SEO with our amazing guest, Connie. Don't forget to leave a review and share this episode with your friends and family!


    Timestamps

    00:00 "Exploring SEO Strategies with Connie: A Conversation on Marketing Stuff"

    03:00 Exploring the Origins of a Long-Term Relationship: A Conversation on SEO

    04:00 "The Benefits of SEO and How to Optimize Your Content for Free"

    09:00 Exploring SEO Strategies for Your Business

    10:00 "Getting Started with SEO: Quick Wins for Local Businesses"

    12:00 "How SEO Helped a Hula Studio Grow Their Business in Just Three Months"

    16:00 Optimizing Content for Different Platforms: A Discussion

    18:00 "Exploring the Impact of AI and Chatbot Technology on SEO"

    19:00 "The Benefits of AI-Powered SEO Copywriting Tools"

    21:00 "Using AI to Enhance Content Creation: Strategies for Combating the Google Machine"

    26:00 "The Value of Authentic Creativity in SEO for Small Business Owners"

    27:00 Exploring SEO Strategies for Local Businesses

    30:00 Interview with Connie the Google Queen: SEO Tips for Small Businesses

    31:00 "Unlocking the Secrets of SEO with Connie: A Conversation on Optimizing Your Content for Search Engines"

    36:00 "The Benefits of SEO and How to Learn It for Free"

    41:00 Exploring Different Avenues of SEO: A Conversation with an SEO Expert

    43:00 Success Story: Revamping a Hula Studio Website to Increase Clientele

    44:00 "The Power of SEO: How One Business Went From Struggling to Dominating the Market in Just Three Months"

    48:00 "Exploring How AI and Chatbots Have Changed SEO"

    50:00 "The Benefits of Using AI Writing Tools for SEO Copywriting"

    51:00 Exploring the Benefits of Chat GPT for Content Creation

    53:00 "The Pros and Cons of AI Content: A Conversation on Authenticity and Creativity"

    58:00 Exploring SEO Strategies to Increase Visibility on Google

    1:00:00 Interview with Connie, The Google Queen: SEO Tips for Local Businesses


    Connect with Maurice 

    Podcast Website: https://marketingstuff.tv/

    Website: https://marketinggrowthstrategy.com/

    Instagram: https://www.instagram.com/ondemandcmo/
    YouTube: https://www.youtube.com/@marketingstuffshow
    Facebook: https://www.facebook.com/theondemandcmo
    Twitter: https://twitter.com/yourondemandcmo
    Tiktok: https://www.tiktok.com/@ondemandcmo


    1 hr 3 min
  • How to use video to grow your brand and business? | Creating content that gets your business noticed

    https://marketingstuffpodcast.substack.com ⬅️ Click the link to get the note from todays and all future shows.


    Aaron is the founder of Drafter, a freelancer publishing platform, and the owner of King Sports, a strength and conditioning platform.

    Aaron is also a talented video content creator for businesses. In this video, he shared his inspiring journey from a football star at the University of Texas at El Paso to a successful video content creator.

    During our conversation, Aaron gave some valuable tips on going viral without being pigeonholed into a gimmick. He emphasized the importance of putting yourself out there, even if you're afraid of what others may think.

    As someone who grew up with a strength and conditioning coach father, Aaron was exposed to both the professional sports world and the entrepreneurial world. His father had three Super Bowls, two gold medals as a coach, and published with the NBA. He also had a gym, and Aaron learned the demands of being an entrepreneur.

    After playing sports, Aaron started a curriculum business after playing sports, which turned into King Sports. However, an agency couldn't deliver on what Aaron felt was necessary, leading to King Sports's evolution, demonstrating instruction from a domain expert standpoint.

    Aaron began his entrepreneurial journey by editing for an agency and realized he could build his own team and start his own agency. He came to understand that the journey is often full of unexpected turns, and he should not become too attached to any one idea.

    Aaron also discussed the importance of finding one's skill set and niching down, as many entrepreneurs are multi-passionate.

    He concluded by mentioning that he had just signed a contract with one of the state agencies. Specifically, he discussed a contract for the Iva Department of Aging about customer experience and how his binge of learning and reading about customer experience helped him to execute that contract. Finally, he shared his approach to dealing with dopamine rushes and staying focused, as entrepreneurs are often distracted by the 'shiny object' of notifications and other things.
    Aaron also discussed the importance of having systems and operations in place, creating products rather than just services, and the idea of the 'curse of knowledge.' Knowing too much can lead to bad decisions, and Aaron is more selective and aware of business challenges now than he was in his twenties. I hope you found Aaron's journey as inspiring as I did, and please don't forget to like and subscribe to our channel for more videos like this.

    🔽Timestamp: 🔽
    00:00 Interview with Aaron, Founder of Drafter and King Sports Strength and Conditioning Platform
    02:32 The Evolution of King Sports: A Conversation with Founder, Jean King
    04:15 Reflections on Entrepreneurship: How to Find Your Skill Set and Niche Down
    06:12 Reflections on Customer Experience, Web Privacy, and Business Operations
    13:06 "How to Create Engaging Video Content: Tips from a Professional Video Producer"
    16:59 Exploring Documentary-Style Video Content Planning
    18:49 "Creating Engaging Video Content for Niche Audiences"
    21:33 "Creating Standalone Videos to Scale Content Ideas"
    23:24 "Using Video to Market Your Business: A Conversation with [Name]"
    31:37 Exploring Chat GPT as a Creative Jumping Point for Content Creation
    33:32 "Exploring Video Marketing Trends for 2023: Leveraging AI for Copywriting."
    35:39 Exploring the Impact of AI on the Creator Economy
    37:34 Trends in Social Media and Entertainment for 2023
    41:06 "Exploring the Rise of Microcosm Communities and Subject Matter in Content Creation"
    42:20 "Creating Content and Finding Your Niche: Tips for Success in 2021"
    46:32 Interview with Deep Snap Founder Tyler Smith, on Creating Viral Content and Growing an Audience


    Please subscribe if you found this helpful.

    *** Let's Connect:
    Website: https://marketingstuff.tv/
    Instagram: https://www.instagram.com/ondemandcmo/
    YouTube: https://www.youtube.com/channel/UCszi...
    Facebook: https://www.facebook.com/theondemandcmo
    Twitter: https://twitter.com/yourondemandcmo
    Tiktok: https://www.tiktok.com/@ondemandcmo

    49 min
  • You Could Hit Your First 10K Month with A Business Books, Courses, and Coaching Programs

    https://marketingstuffpodcast.substack.com ⬅️ Click the link to get the note from todays and all future shows.
    In this episode, Jacqueline, a marketing expert and successful coach for authors and business owners, reveals how creating books, courses, and coaching programs can propel businesses to consistent 10K months. Join us as we discuss our unexpected meeting through a TikTok post, and dive into the world of content creation and its impact on business growth.
    Discover how writing a book can set you apart from the competition, establish you as an industry expert, and expand your reach to places you might never have imagined. Learn how investing in your own coaching program can increase your service value, and explore the creative process behind writing a book, ensuring its content remains relevant and valuable to your readers.
    Don't miss out on this insightful conversation with Jacqueline, as she shares her journey from a shy girl to a successful ghostwriter, marketer, and author. Get inspired by her story and learn how writing a book can be a game-changer for your business. Like, comment, and subscribe for more tips on achieving success in your entrepreneurial journey!
    Timestamps
    00:00 "Creating Books, Courses, and Coaching Programs to Guarantee Your First 10K Months with Jacqueline"
    02:16 Conversation on Creating a Book for Business Value
    04:16 Conversation with Professional Writer and Ghostwriter, Dr. Tameka Ellington
    8:29 Conversation on the Benefits of Writing a Book for Business Growth
    10:29 Conversation on Differentiating Yourself and Standing Out in the Marketplace
    12:09 "The Benefits of Writing a Book for Business Owners and Experts"
    16:29 Conversation on the Value of Writing a Series of Books
    18:37 Conversation on Writing a Book and Leveraging the Power of Series Marketing
    20:36 "Marketing Strategies for Selling Books"
    21:49 Exploring the Benefits of Self-Publishing for Authors
    25:09 Conversation on Book Publishing Essentials for Positioning Yourself as an Expert
    27:20 Discussion on the Benefits of Professional Editing for Self-Published Books
    28:37 Conversation on the Writing Process: Beta Readers, Copy Editors, and Developmental Editors
    31:05 Conversation on Choosing the Right Title for a Nonfiction Book
    33:07 "Unlocking the Secrets to Writing a Bestselling Book: A Conversation with Jacqueline T. Hill"
    0:39:24 Conversation on the Value of Investing in Professional Help
    0:42:22 Conversation on Investing in Coaching and Consulting Services
    Please like the video and subscribe if you found this helpful.
    *** Let's Connect:
    Website: https://marketingstuff.tv/
    Instagram: https://www.instagram.com/ondemandcmo/
    YouTube: https://www.youtube.com/channel/UCszi...
    Facebook: https://www.facebook.com/theondemandcmo
    Twitter: https://twitter.com/yourondemandcmo
    Tiktok: https://www.tiktok.com/@ondemandcmo#First10KMonths #authorsuccess #BusinessGrowth

    47 min
  • How To Build Customer Relationships: Create customers for life
    Click here to get a free copy of the notes from the show
    Episode #1: How To Build Customer Relationships: Create customers for life

    Maurice and Danielle are discussing the importance of customer relationships and customer service. Maurice explains that it is not enough to just have the business and paperwork but to get to know who the customer is and understand what they need. She gives an example of how he called the bank to let them know the customer had insurance, and then wrote the customer the same day with a quote. She states that customer service is not just about the business, but also about retaining the business. Danielle then talks about how her superpower is turning strangers into friends.

    Danielle then dives into the conversation about customer relationships, and how it is important to get to know the customer and understand their needs. They discuss how customers can be easily turned off by bad customer service, and how it is important to keep customers engaged and provide great customer service to ensure the success of the business.

    Maurice and Danielle have known each other for over eight years, when Danielle first called Maurice for an insurance quote for his home. They both recall their first interaction vividly, as Danielle made Maurice feel welcomed and comfortable. Danielle has been in the insurance business for nearly two decades and he believes that building customer relationships is the most important part of the job.

    She doesn't view his job as selling insurance, but rather building relationships with his customers. Danielle believes that strong customer relationships lead to mutual understanding and trust, and that is what makes a successful business.

    Danielle is discussing the importance of relationship building in business, particularly in the insurance industry. She explains that he tries to make a connection with her customers by asking them about their family and finding commonalities between them. Her approach of setting aside paperwork and just talking with the customer was inspired by a customer service representative he worked with, who was always bubbly and kind.

    The speaker also talks about how he uses smart talk to listen for products that would fit into their lives, such as life insurance. She concludes by saying that the goal is to make the customer feel like old friends and to get to know them better.

    Timestamps
    • 0:00:00 - Conversation on Building Customer Relationships with Danielle
    • 0:02:13 - Building Customer Relationships: A Conversation with Maurice
    • 0:04:22 - Conversation on Building Long-Term Relationships and Creating a Process
    • 0:07:36 - Qualifying and Disqualifying Clients for Products and Services
    • 0:08:36 - Building Relationships with Customers and Serving Their Needs
    • 0:12:41 - Building Customer Relationships and Referrals
    • 0:14:30 - Asking for Referrals in the Insurance Industry
    • 0:15:58 - "The Benefits of Putting the Customer First"
    • 0:17:35 - Reflecting on Client Relationships: Building a Foundation for Referrals
    • 0:19:42 - Building a Referral System in the Insurance Industry
    • 0:21:56 - The Value of Referrals and Genuine Customer Service
    • 0:24:52 - Creating Long-Term Relationships with Clients and Customers
    • 0:27:23 - Establishing Meaningful Conversations with Customers
    • 0:28:28 - Utilizing a Repeatable Process for Networking and Insurance

      • Connect with Maurice 

      Website: https://marketinggrowthstrategy.com/

      Instagram: https://www.instagram.com/ondemandcmo/
      YouTube: https://www.youtube.com/@marketingstuffshow
      Facebook: https://www.facebook.com/theondemandcmo
      Twitter: https://twitter.com/yourondemandcmo
      Tiktok: https://www.tiktok.com/@ondemandcmo

      40 min
    • Pilot | Welcome to the Marketing Stuff Family

      Welcome to the pilot episode of "Marketing Stuff" the marketing podcast NOT hosted by  "Marketing Guru". Listen if you are sick of getting "Guru-approved" marketing advice and trick, only to be let down by the results...

      You are not alone! Marketing Stuff is the NO GURU ZONE!

      Your host Maurice Davis is all about making this marketing stuff easy to understand without sacrificing the quality of what you get. In this pilot episode, you will learn about Maurice's background, what the show is about, how often you should expect episodes and how long each episode will run.

      The show feels like you are hanging out with a couple of friends that know "Stuff" about marketing. Hope you join us.

      Stay out here winnin!

      6 min
    • Welcome To The Marketing Stuff Podcast

      Are you tired of sifting through endless lists of "guru-approved" marketing tips and tricks, only to be left feeling frustrated and no closer to achieving your goals? If so, you're not alone. Marketing can be a confusing and overwhelming field, but it doesn't have to be.

      Introducing Marketing Stuff, a podcast that cuts through the noise and brings you straight to the experts. Each week, we interview top marketing professionals who are "elbows deep in this stuff" and have a wealth of real-world experience to share.

      Whether you're a small business owner or a marketing professional, you'll find valuable insights and actionable advice on Marketing Stuff. And the best part? We keep things light and fun because let's face it – marketing is serious business, but that doesn't mean we can't have a good time while we're at it.

      So if you're ready to up your marketing game and have a little fun along the way, join us on Marketing Stuff. New episodes every week, and we promise to keep things short and sweet – no fluff allowed. 


      Welcome to the family! Stay out here winnin.

      Join Our Community


      Find us on:

      Youtube 

      Facebook 


      Follow the host:

      Facebook 

      Linkedin 

      Tiktok 



      2 min
    • The power of OPT.
      What is OPT? Opt stands for many different things, and then this episode will talk about a few, but we're getting to what it means for you as a small business owner to be thinking about OPT in your business. If you have questions, please feel free to email me at [email protected].
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      Send in a voice message: https://anchor.fm/marketingstuff/message
      13 min
    • Don't lose momentum
      In this episode of the what's marketing Podcast we talk about the impact of momentum on marketing for a small business. If you have questions feel free to email me at [email protected].
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      Send in a voice message: https://anchor.fm/marketingstuff/message
      18 min
    • No free lunch in marketing.
      In this episode I'm gonna talk to you about why your marketing is not why your marketing is not free and how that's the biggest lie you've ever been told.
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      Send in a voice message: https://anchor.fm/marketingstuff/message
      14 min

    About Marketing Stuff

    From the publisher's feed

    In a world, where one size does not fit all. Small Businesses have different challenges than large corporations. The same marketing styles don’t apply to everyone.