Seven months back, I was helping launch a cosmetics brand's eCommerce site, and we hit an interesting roadblock. 

The challenge was to reach out to a specific community which was not possible to target by any ad platform. Imagine everything ready to go, and there wasn’t a way to directly reach to the users of the products. 

After days of deep diving we experimented with an incredible targeting hack which ended up saving 80% of the marketing budget, while still hitting the target. 

This is the story about that one growth hack. Stay connected for more ‘real' behind the scenes stories in every episode. 

And if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

How dynamic pricing resulted in growth of conversions by 5x

Online marketing has traditionally focused on traffic generation, customer acquisition, and then on retention and repeat sales

Conversion rate optimisation has been also incorporated and content marketing is also key

However, as per the 4 Ps of marketing, very few actually focus on PRICING 

It is one of the most important parts of successful marketing and thus, you should leverage it to the maximum

Stay tuned for many more episodes of true stories of behind the scenes, campaigns which resulted in exponential growth