Marketing Tales with Advit Sahdev

In 2014, a luggage brand was trying to set its footprint in the online space. They had everything setp, but were just not able to crack the Online advertising piece even after months of hard and smart work.

4 years back, one of the largest dairy brands in India was struggling to find a new way to sell to its customers. They wanted to go online but in a way were competing with their own retail arm and had no way to enter and create a new buying behaviour.

In 2015, a website development company was struggling to target clients above a certain value. They were not happy with just attracting customers at a smaller scale, but they wanted to get large and the best of customers, but had no clue how to do it. They had good market relations, but not the marketing tactic. This is when we came up with a first of its kind campaign, that turned the entire story upside down.

This is the story of a influencer marketing and Halo effect used effectively on a print campaign to get the biggest possible clients..

Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments

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#GrowthHack #MarketingTales #marketing #online #print

2 years back, a real estate firm was looking to innovate and drastically improve it's conversion rates.

5 months back, an eCommerce business owner was frustrated and angry at his customers. He was so upset, that he even started righting wit customers, and his brand reputation started nose-diving.

12 months ago, a large hospital chain had a big challenge of growing it's customer base's Lifetime Value. They were looking for a solution that had never been done anywhere and were really struggling to come up with new ideas

In 2017, a very old Indian brand was struggling to keep up with the market due to a sudden influx of competition from all over the globe. They had lesser product range, lesser quality and were more expensive too.

Last year, a mobile accessories brand with a very diverse range of products was struggling to drive growth. 

Their customers ranged from a teenager to 60 year olds, from a high flying traveler to a student, cutting across genders, interests, towns and all possible segmentations.

This is the story of using a simple survey to crack the problem and create personalised ads to capture the market and become the largest player in the market.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

In 2017, an online diamond store was struggling with social media creatives. The brand understood the importance of every creative and product image and used to spend 4-5 hours for every social media post, but they had no way to know if the product image and the banner would be liked and loved by the audience. This is the story of how a virtual art gallery became a solution to test engagement and eventually get killer ROI. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Last year, a high-flying online delivery brand was planning to conquer the next big challenge. They were doing excellent in sales and had a pretty decent CRM system too. However, the challenge was to increase the base of loyalists and advocates, and in a fast changing world, where the customers can be fickle minded, it seemed like an impossible task. This is the story of a customer's journey from buyer to advocate, and the one hack which got it done. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales