The panel discusses essential marketing strategies for veterinary hospitals, focusing on how to effectively engage both new and existing clients. They emphasize maintaining a strong online presence through platforms like Facebook, Instagram, TikTok, and Google Ads, while also highlighting the importance of community involvement through local events and parades. The conversation explores the value of authenticity in marketing, responding to reviews, and optimizing a Google Business Profile for visibility. The panel wraps up by underscoring the importance of a dedicated marketing team to ensure consistent and impactful outreach.