Marketing The Invisible

Learn the real steps that you really need to take to grow your real business

Know how to improve your branding so that your ideal and likely buyers will be willing to pay you what you are worth

Learn the millionaire mindset to time management so you can avoid 'working too much in your business'

Resources/Links:

Check out The World’s Highest Reviewed Business Growth Program: https://www.thrivetimeshow.com/

Summary

Clay Clark is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of 6-times iTunes chart-topping podcast.

Dr. Robert Zoellner owns a bank and started eight multi-million companies and an ent trapped in an optometrist body.

In this episode, Clay and Robert share the secrets of how they help others launch and grow by providing their leaders with the wealth of knowledge they attained through studying the past and present “giants in the business.”

Check out these episode highlights:

01:53 – Clay and Robert's ideal client: For Clay: People needing real estate, photography, haircuts, glasses, carpet cleaning, dog training, banking, used cars, marketing, business conferences, and best practice business books. But I would say, specifically, people needing help growing their business.

While for Robert, it's soccer moms.

02:18– Problem they help solve: For Clay: What we want to do is find a problem that our ideal and likely buyers have. We want to solve it the way they want it, not the way we want to solve it, but the way they want to solve it. So, they will pay us, come back, and bring friends. While for Robert: Well, my core business with eye care, I want to help people see. So, when people aren't seeing clearly, they come to me.

02:56 – Typical symptoms that clients do before reaching out to Clay and Robert: For Clay: I'll put on my business coaching glasses for a second. I see a lot of people that are not happy with the way their life is going, but they're not sure how to get to where they want to go because they haven't taken the time needed to define their goals for their faith, family, finances, fitness, friendship, and fun. Their goals to their faith, family finance, fitness, friendship, and fun. While for Robert, obviously, the people that need me are people that, about half of Americans, are not seeing the way they want to see whether it's up close or from the distance.

04:01 – Common mistakes people make when trying to solve that problem: As it relates to business, people are watching Tai Lopez videos, trying to get rich quick, and not implementing proven best practice systems. It takes longer to get rich quick.

06:13 – Clay and Robert's Valuable Free Action(VFA): Go to thrivetimeshow.com

06:54 – Clay and Robert's Valuable Free Resource(VFR): thrive15.com

07:49 – Q: "What trade-offs do I make on a daily basis to live the life I live?" A: I wake up at 3 AM and I do things I don't want to do, but I have to do. And then I hire people to do the things I don't want to do that I can afford to have them do. I don't say you should wake up at 3 am, I'm just saying that's what I needed to do to record 1800 podcasts while being happily married to five. I mean, being married to one woman and having five kids.- Clay

08:13 – Q: "How do I know I'm working too much in the business?" A: Well, there's no work-life balance. I'll tell you what, when your pendulum swings too far over here, your spouse, your significant other will say, "Honey, get your butt home." And when they do that, you need to get your butt home,

Find out how to hit your stride and turn your business profitability around

Learn how to overcome business struggles to stay afloat finding your own cadence on your business journey

Discover how simple it can be to transform your business profits through Pete's framework

Resources/Links:

Grab Pete's book: Cadence: A Tale of Fast Business Growth

Summary

Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, 'one entrepreneur today that every marketer should be modeling', while Inc. describes him as, a savvy marketing strategist. He's the author of 2018's Business Book of the Year, Cadence.

In this episode, Pete shares how his framework helps business owners find their cadence in their business journey, turning their business profitability to grow sustainably and effectively.

Check out these episode highlights:

01:25 – Pete's ideal client: Businessowners selling information, marketing online, or even selling consulting services.

01:56 – Problem he helps solve: Giving business owners a path to follow when it comes to growing profit..

03:16 – Typical symptoms that clients do before reaching out to Pete: They get bogged down with tactics really quickly, as opposed to what's the strategy.

04:07 – Common mistakes people make when trying to solve that problem: They focus too much on traffic.

06:07 – Pete's Valuable Free Action (VFA): Stop thinking of your leads as being one bucket. And ask yourself the question, what is the micro commitment people are making between becoming a suspect in your business and becoming a buyer?

07:49 – Pete's Valuable Free Resource (VFR): Cadence: A Tale of Fast Business Growth

Tweetable Takeaways from this Episode:

“Stop thinking of your leads as being one bucket. Ask yourself the question, what is the micro commitment people are making between becoming a suspect in your business and becoming a buyer.” -@preneurClick To Tweet

Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Travis Bennett: 0:09

Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis and I'm rocking it to you out of Yangon in Myanmar, proving you can be anywhere in the world and actually build a successful business. I'm joined today by Pete Williams. Pete, a very, very warm welcome.

Pete Williams: 0:22

Thanks for having me, really appreciate it.

Travis Bennett: 0:24

So where are you hanging out in the world today?

Pete Williams: 0:26

I'm in not so sunny Melbourne at the moment. It's the start of spring here but it's been a bit overcast and crappy weather, but beautiful Melbourne.

Pete Williams: 0:33

Good. Good. It's always good for a coffee, right?

Pete Williams: 0:37

Absolutely. Coffee, food, and sport. That's the, it's the place to be for that.

Travis Bennett: 0:40

Excellent.

Learn the common connection mistakes small business owners do and how to avoid them

Know what social selling is all about, and how being a subject matter expert of your industry helps grow your business

Discover effective strategies to leverage online platforms such as LinkedIn to attract, teach and engage targeted markets

Resources/Links:

Brynne Tillman created a presentation for you:View it Here:

https://ptdrv.linkedin.com/fxs6f75

Summary

Brynne Tillman, known as the LinkedIn Whisperer is the CEO of Social Sales Link and author of The LinkedIn Sales Playbook.

In this episode, Brynne shares how she guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage online platforms to attract, teach and engage targeted markets.

Check out these episode highlights:

01:28 – Brynne's ideal client: Anyone who is selling to B2B and that their prospects are hanging out on LinkedIn.

01:42– Problem she helps solve: Anyone who's responsible for bringing in new business, struggle with the very top of the pipeline. They really have a hard time scheduling that very first sales conversation. And either they're coming across too pitchy or they're afraid to make phone calls or reach out. And they freeze, "if I could just be in front of more people, I would kill it". And so that's what we do.

02:40 – Typical symptoms that clients do before reaching out to Brynne: The bottom line is that you're not in front of enough targeted buyers in a high credibility way. In a way that they're excited to take your call and really interested in learning from you.

03:56 – Common mistakes people make when trying to solve that problem: It's connect and pitch, or connect and ignore, or not connect at all

04:45 – Brynne's Valuable Free Action(VFA):" Identify who your targeted buyers are by company, by title, by industry, and looking, searching for them using LinkedIn's magic, second-degree filter. That allows us to see who in our network is connected to us through a shared person or shared connection."

06:54 – Brynne's Valuable Free Resource(VFR): Calendly, you can have people schedule calls with you.

07:57 – Q: "What do I do about, 'if I'm not a blogger with content?'" A: Learn how to curate content. Content in your industry that your buyers would be interested in, read through it and add your own two cents and just engage on other people's stuff.

Tweetable Takeaways from this Episode:

“Learn how to curate content in your industry that your buyers would be interested in, read through it and add your own two cents and just engage on other people's stuff.” -@brynnetillmanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 0:09

Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland, beaming out to you from Little Castaways Beach in Queensland, Australia. Joined today by Brynne Tillman. Brynne, a very warm Australian good day. Welcome to the show. Where are you hanging out?

Brynne Tillman 0:24

I am hanging out in the suburbs of Philadelphia, USA.

Tom Poland0:28

Philly. Fantastic. Thank you for that, Geographical references are locked in. For those of you who don't know Brynne, she's the LinkedIn Whisperer, and LinkedIn is an absolute freakin goldmine. So,

Find out how to help yourself and your team become 'value creators'

Learn Anthony's two-ingredient recipe to become the trusted expert

Discover how to enable your team with the mindset, skill sets, strategies, and tactics to win sales

Resources/Links:

Join the Sales Blog Newsletter: http://www.thesalesblog.com/newsletter

Summary

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale.

In this episode, Anthony shares how he focuses on helping salespeople and sales organizations grow, develop, reach their full potential and achieve transformational breakthrough results by learning the old school way of selling like it's the 21st century — through value creation and trust.

Check out these episode highlights:

01:13 – Anthony's ideal client: My ideal client is a company that's trying to transform its sales from a transactional approach to a consultative approach.

01:48 – Problem he helps solve: Relevancy.

03:12 – Typical symptoms that clients do before reaching out to Anthony: They say no to meeting and knowing your company. The symptoms are irrelevance, people won't have a meeting, they're not interested in engaging with you, and your commoditized.

03:48 – Common mistakes people make when trying to solve that problem: They rely too heavily upon company history instead of being the value creator.

06:01 – Anthony's Valuable Free Action(VFA):Check out Let Me Google That For You: http://letmegooglethat.com/

07:25 – Anthony's Valuable Free Resource(VFR): Join the Sales Blog Newsletter: http://www.thesalesblog.com/newsletter

Tweetable Takeaways from this Episode:

“You only need two things to be a trusted advisor—trust and advice.” -@iannarinoClick To Tweet

Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Travis Bennett 0:09

Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you out of Yangon in Myanmar, proving you can build a successful business anywhere in the world. I'm joined today by Anthony Iannarino. Anthony, a very, very warm welcome.

Anthony Iannarino 0:24

Well, thank you for having me.

Travis Bennett 0:26

And where are you hanging out today?

Anthony Iannarino 0:28

I'm in my home in Western Ville, Ohio, which is a suburb of Columbus. And not a lot of people know, Columbus if you're outside of the United States. But we're the 14th largest city in America.

Travis Bennett 0:39

Very cool.

Anthony Iannarino 0:39

And that's where I call home.

Travis Bennett 0:41

Very nice. Very nice. And for anyone who doesn't know Anthony, he's a writer, an author, a speaker, business philosopher, a sales leader,

Learn how to make your business your gateway to freedom

Know why business owners need to take strategic time offs to assess their business and why it is important to do it with clever minds surrounding you

Discover how to pursue your dreams and live the 'work where, when and with whom you want' lifestyle

Resources/Links:

Discover your unique sacred Money Archetype™, Take the Free Assessment: https://jeanetbathoorn.com/money-archetype-assessment/

Summary

Jeanet Bathoorn, known as the Cruise Lady, is a Money Mindset Coach, a freedom entrepreneur and the creator behind the Freedom Entrepreneur Cruise. She describes herself as a no-nonsense marketing expert and a feminist who sees entrepreneurship as one of the best ways to make the world a better place, cruising the world while making money.

In this episode, Jeanet shares how she successfully pivoted her career from corporate to becoming a Freedom Entrepreneur. She uses what she has learned to coach and train other entrepreneurs to find freedom in their business by setting up appropriate systems and cultivating awareness of their mindset.

Check out these episode highlights:

01:22 – Jeanet's ideal client: My ideal clients are the knowledge-based service providers. People who sell their knowledge. They can be speakers, authors, coaches, business coaches, and they are doing pretty well and flourishing.

01:44– Problem she helps solve: Regaining freedom by having a look at their business model, removing their money blocks, setting boundaries to clients.

02:56 – Typical symptoms that clients do before reaching out to Jeanet: They work too hard,way too hard.

03:48 – Common mistakes people make when trying to solve that problem: Working harder. Working harder. They don't take the time to reflect upon their business. They don't take, like, the three-month sabbatical, or they don't go, sometimes they don't even take holidays.

04:40 – Jeanet's Valuable Free Action(VFA):"I think one of the best steps is doing nothing for two weeks. And that's the hardest. Really reflecting and probably, preferably with a few clever minds surrounding you. So more or less in a mastermind. Reflecting on your business, on your, "Why do I do what I do? Do I really love this? Am I in a zone of genius?" And if you're in the business, "Is this blind spot?" And yeah, so, doing nothing for two weeks."

05:24 – Jeanet's Valuable Free Resource(VFR):Discover your unique sacred Money Archetype™, Take the Free Assessment: https://jeanetbathoorn.com/money-archetype-assessment/

06:12 – Q: "Is taking the entrepreneurial route the only way to freedom?" A: I think it's a great way to freedom. I started my business in 2005, and now we are 2019, now they call me the Cruise Lady because of the things that I do, and people see me doing this crazy stuff. I never could have imagined that 10 years ago, but because I'm constantly looking for freedom in my life, in my business, and for my family, I had to come up with clever strategies. So, I think, yes, becoming an entrepreneur is one of the best ways to regain freedom. However, it's not for everybody.

Tweetable Takeaways from this Episode:

“Becoming an entrepreneur is one of the best ways to regain freedom. However, it's not for everybody.Make sure you have the right strategies, and then work on your mindset.” -@JeanetBathoornClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Discover what makes us always want to be connected to technology

Find out how technology changed how we think, feel, and interact with one another

Learn what mindfulness meditation is all about and why this is the best way to retrain our brain

Resources/Links:

Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation

Summary

Susan Weinschenk, Ph.D. is a Chief Behavioral Scientist at her own consulting firm, The Team W, Inc. She speaks and teaches worldwide, and is an Adjunct Professor at the University of Wisconsin. Her work specializes in how to apply brain and behavioral science to the design of products and technology.

In this episode, Susan shares her deep insights into the brain and behavioral science. She debunks why we ever feel like we are addicted to email or twitter or texting and find it impossible to ignore our email if you see that there are messages in our inbox. She also shares ways on how we can retrain our brain to reduce stress and improve our focus and concentration.

Check out these episode highlights:

01:41 – Susan's ideal client: My ideal client is someone who is really curious about human behavior, really curious about their own behavior. And sincerely wants to learn about why do we do the things that we do?

.

02:04 – Problem she helps solve: Instead of using what we know about human behavior, they just kind of use what they think is true, or they follow their own ideas.

03:43 – Typical symptoms that clients do before reaching out to Susan: Basically, you get this feeling that you're never really present and doing one thing. So, whatever you're doing, there's always a little part of you that is monitoring, like the phone or the laptop, or whatever it is, and so you can't be fully present. And that means you can't be your best self and you can't do your best work. And then the other thing that happens is it actually is stressful and tiring. So, the research shows us that when you are torn in two ways like that, your brain is constantly switching, and it'll actually cause stress and make you tired.

04:46 – Common mistakes people make when trying to solve that problem: I think a lot of the mistakes that people make is that they just try and fix one little thing, they're not really seeing the whole problem. So, you know, basically, when you're addicted to your technology like this, it's called a conditioned response. If any of you studied psychology in school, you might remember Pavlov, and the saliva and the dogs, and conditioned response. And that's what this is. And so just doing little things, just saying, oh, I'll not work. Well, you sound like you have an app, right? That tells you how much screen time you have.

05:58 – Susan's Valuable Free Action(VFA):"You have to decide, for instance, if you're the kind of person who when you wake up and you're still in bed, you reach for the phone to check messages."

07:49 – Susan's Valuable Free Resource(VFR): Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation

Tweetable Takeaways from this Episode:

“Train your brain to be present in the current moment. Mindfulness meditation is a great way to do that.” -@thebrainladyClick To Tweet

Info about our correspondent host: Travis has a background in sales, marketing, and strategy,

Learn how creating an authentic voice help you generate loyalty and rise above the general noise

Discover how to grow your brand without the B.S

Know how to win value and not price

Resources/Links:

Get your Free Ebook from David Brier: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/

Summary

Daymond John of Shark Tank says, "David Brier is brilliant with branding." Grant Cardone calls him "a branding genius." Clients call him "the 007 of Branding."

In this episode, David shares how he helps big brands defy gravity, create an authentic voice that generates loyalty and rise above the general noise.

Check out these episode highlights:

01:16 – David's ideal client: My ideal client is basically any size clients at any industry. A company that is growth-oriented, meaning that they're ready for, they've either reached a place of a plateau.

03:01 – Problem he helps solve: Branding and marketing crap of companies.

04:02 – Typical symptoms people experience when trying to solve that problem: They are spending a lot more time on the sales, ramping up on sales.

04:49 – Common mistakes that people make when trying to solve that problem: They think that everything that they know is actually important.

06:15 – David's Valuable Free Action(VFA): Basically list out, look at your competition, write down all the promises that they're making and you will find they all overlap.You don't want to echo that same stuff.

06:47 – David's Valuable Free Resource(VFR):Get your Free Ebook from David Brier: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/

Tweetable Takeaways from this Episode:

“Look at your competition, write down all the promises that they're making and you will find they all overlap.You don't want to echo that same stuff.” -@davidbrierClick To Tweet

Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Travis Bennett: 0:09

Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking into out of Yang on in Myanmar, proving you can be anywhere in the world and build a successful business. I'm joined today by David Brier. David, it's a very, very warm welcome and it's great to have you on the show.

David Brier: 0:26

Absolutely man, thank you so much for having me. Appreciate it.

Travis Bennett: 0:29

It's our pleasure. And where are you coming to us from today?

David Brier: 0:32

I'm coming to you from the Midwest. We're about an hour east of Minneapolis, for those that know their geography in the US, I mean, if your listeners are international versus US-based, but that's where I'm speaking to you from. I'm in my office right now, that's what you see behind me.

Travis Bennett: 0:46

Perfect. Perfect. Cool. It's great to have you on the show. For those of you who don't know David,

Discover how sales professionals at companies of all sizes grown their revenue through Social Selling

Understand how to implement a prescriptive process that creates behavioral change at scale and boosts revenue

Learn how to start your social selling journey to help accelerate revenue growth

Resources/Links:

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization: https://www.salesforlife.com/blog

Summary

Jamie Shanks is the CEO of Sales for Life, the world's largest Digital Selling training program for mid-market and enterprise companies. Sales for Life has trained over 100,000 sales and marketing professionals, in dozens of industries across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

In this episode, Jamie shares how he teaches trusted experts to learn a proven digital sales framework that can improve their sales outcomes.

Check out these episode highlights:

01:33 – Jamie's ideal client: Ideal client is twofold, one, global enterprise because we have such vast experience in every pocket of the world. And two, we are continuing to help high growth companies in the mid-market, again, on a global scale.

01:58– Problem he helps solve: Creating sales pipeline

02:51 – Typical symptoms that clients do before reaching out to Jamie: Most sales organizations, mid-market, and enterprise have sales methodologies. But if you really look at your sales methodology, it assumes you already have a lead. There's a huge part of the sales process that's been forgotten then. So, our job is to inject modern prospecting as a sales methodology using social selling.

04:07 – Common mistakes people make when trying to solve that problem: Number one is looking at how to solve the problem by using human capital to solve that problem

05:39 – Jamie's Valuable Free Action(VFA):"You can do is reverse engineer your existing customers using something we call the sphere of influence."

06:45 – Jamie's Valuable Free Resource(VFR): Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization: https://www.salesforlife.com/blog

07:22 – Q: "What do you do better than anyone else in the world?" A: We have the number one prospecting methodology in the world rooted in modern digital sales and our ability to create greater yields per seller. The average sales force creates 20% more sales pipeline in six to 12 months than the non-social sellers.

Tweetable Takeaways from this Episode:

“Most sales organizations have sales methodologies.Our job is to inject modern prospecting as a sales methodology using social selling.” -@jamietshanksClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland and I'm joined today by Jamie Shanks. Jamie, good day and welcome. And where are you hanging out?

Jamie Shanks: 0:19

Thank you so much for the invite. I am in Toronto, Canada,

Tom Poland: 0:23

Toronto, Canada, and I believe you played rugby in Australia?

Jamie Shanks: 0:27

I did, I played for the University of Adelaide. I used to live on Henley Beach in Adelaide, Australia.

Tom Poland: 0:33

Learn what is product-market fit and why it is important to know your target market deeper

Know why it is important to humanize your brand

Learn how to figure out your ideal customer profile-the bedrock, the foundation stone for all marketing

Resources/Links:

Download your copy of “Market Fit Matrix Template".https://predictablerevenue.com/matrix

Summary

Collin Stewart is the co-CEO of Predictable Revenue and Outbound Automation software. He oversees product strategy, works with Aaron Ross the other co-founder to lead their Revenue team and hosts the Predictable Revenue Podcast.

In this episode, Collin shares how he helps entrepreneurs and growing startup companies avoid pitfalls like nailing a niche, hiring and people issues, metrics and CRM adoption to get their outbound program off the ground and drive faster, more predictable revenue growth.

Check out these episode highlights:

01:26 – Collin's ideal client: We typically work with growth startup companies, a million to 10 million, somewhere in that range.

01:36 – Problem he helps solve: Top of the funnel. A lot of the companies we deal with they don't understand, they've got a bunch of their early growth from their network, from inbound, from people that know the founders. And so, we help them make the jump from where you need to go from customers are coming to you, too, you now need to go out and sell to those customers

02:34 – Typical symptoms that clients do before reaching out to Collin: Plateaued growth. They're beholden to one channel, whether it's inbound partners, referrals, network, etc.

03:28 – Common mistakes people make when trying to solve that problem: companies asking their salespeople to prospect, close, and manage accounts.

05:24 – Collin's Valuable Free Action(VFA):"Once you've made the commitment to building an outbound team, one of the things we see people scrub a lot is they don't spend any time validating their target account list. And so basically, we've developed a methodology, I'm going to share in three minutes with you on how you can do that."

05:50 – Collin's Valuable Free Resource(VFR): Download your copy of “Market Fit Matrix Template".https://predictablerevenue.com/matrix

08:12 – Q: "How to put the Market Fit Matrix into practice??" A: the answer to that is you make sure you're running one experiment per row. So, if you look at the doc that we provided that's 40 experiments. For each experiment, typically, we look at a sample size of 300 to 500 contacts. If you're using email on LinkedIn, 50 to 100 contacts, and then your messaging should be fairly soft. It should be focused on, are you the best person on your team to ask about this. And then a strong follow up is, 'Hey, would you mind letting me know if this isn't relevant? I don't really want to be a bother'. And maybe that's the Canadian bit we added in at the end there but we found those sorts of to follow-ups to be, those, the CTA and follow up to be.

Tweetable Takeaways from this Episode:

“People just rush to tactics, but you got to get the strategy right.” -@CollinYVRClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Collin Stewart. Collin, good day, a very warm welcome. Where are you hanging out sir?

Discover how to attract your PERFECT LEADS and convert them into INSTANT CUSTOMERS like clockwork

How to turn their advertising into a profit

Learn the proven approach to growing your business by landing more higher-paying clients in a rapidly changing marketplace

Resources/Links:

Download your copy of “Instant Customers”: The Super Simple 7 Step Framework That You Can Implement Quickly, To Attract And Convert 21 New High Paying Customers Within The Next 60 Days. https://camroberts.com.au

Summary

When industry leaders, speakers, coaches, and savvy entrepreneurs NEED help with their Marketing Funnels and Sales Systems – they contact Cameron Roberts.

Cameron Roberts is the CEO of a company called BubbleGum Marketing. And he's also a marketing strategist at camroberts.com.au. And top of this, he's also a five-star podcaster.

In this episode, Cameron shares how he helps entrepreneurs and companies, launch new products, scale their business, and turn advertising into a profit through the power of social media.

Check out these episode highlights:

02:34 – Cameron's ideal client: our ideal clients are either people that want coaching or mentoring. Or our ideal clients are people who want done for you professional services.

03:42 – Problem he helps solve: The biggest problem that we solve for both buyer personas is how to turn their advertising into a profit.

04:45 – Typical symptoms that clients do before reaching out to Cameron:One of the biggest problems that I see all the time is, in what we do in relation to, you know, turning advertising into profit and creating marketing funnels and sales systems and marketing campaigns, is that there's a lot of complexity and there are a lot of moving parts.

05:27 – Common mistakes people make when trying to solve that problem: They go into something like Facebook advertising or LinkedIn advertising. And they don't have a back-end system, they don't have a back-end funnel to, you know, nurture the leads and help convert the leads automatically and systematically..

06:16 – Cameron's Valuable Free Action(VFA):"When it comes to social media marketing, inbound marketing, marketing automation, you've got to invest in your business, you've got to invest in yourself."

07:29 – Cameron's Valuable Free Resource(VFR): Download your copy of “Instant Customers” https://camroberts.com.au

08:12 – Q: "Where do you see marketing going in the next three to five years??" A: you're going to see more smart content created, you're going to see more automation created and you're going to see more AI, artificial intelligence being used in marketing. And what I mean by that, all of those three things are going to create a better user for the prospects or people shopping online or looking for your product or coming into your business and into your marketing funnels. And what you're also going to see is more marketing specialists in those areas that you'll see people who are just specialists in creating smart content. You'll see people who are just specialists in AI, and you'll see people who are just a specialist in marketing automation. And those three things are really going to drive marketing in the years ahead.

Tweetable Takeaways from this Episode:

“When it comes to social media marketing, inbound marketing, marketing automation, you've got to invest in your business, you've got to invest in yourself.” -Cameron RobertsClick To Tweet

Info about our correspondent host:Jigar Poojar is Leadsology's man on the g...