Discover the 3 steps you need to know to obtain your business’ rapid growth

Learn how to make a sales system that works

Learn how to uncover a niche market of willing and motivated-to-buy customers

 

Resources/Links:

Three Steps to Rapid Growth

theintrovertsedge.com

Summary

 

Matthew Pollard is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes.

In this episode of Marketing the Invisible, Matthew and Tom deep dive into Matthew’s real passion for helping small business owners end the overwhelm of doing sales and get on a clear path to Rapid Growth.

Check out these episode highlights:

00:35 – Matthew Pollard as the “Rapid Growth Guy”

02:10 – who is his ideal client

02:21 – problems that Matthew solves for his introverted service provider clients

03:30 – symptoms his clients experience when they try to explain what they do and describe the service they provide

05:04 – common mistakes people do when trying to implement their sales tactics

06:30 - Matthew’s Valuable Free Resource (VFR): Three Steps to Rapid Growth

07:24 - Matthew’s Valuable Free Resource (VFA): Create your unified message and discover that niche. Go to theintrovertsedge.com

08:59 - Matthew’s Valuable Free Tip (VFT): Do not wait until all the lights to be green to be successful.

Tweetable Takeaways from this Episode:

Tweetable Takeaways from this Episode:

“Sales was a system and it was a system that is perfectible.” - @MatthewPollard_Click To Tweet

“Make sure you have a holistic strategy for rapid growth. You got to make sure that your business is built around the whys and the passions of your business. Not just finding an unmet need in the marketplace.” - @MatthewPollard_Click To Tweet

Learn how to become the #1 trusted expert in your industry

Know the basics you must have in place before you embark on to the journey of creating that profile of you as an authority

Learn how being the "highest level of good for someone" can benefit your business

 

Resources/Links:

The 5-Minute Authority

The Video Brain

FormLift for Infusionsoft Web Forms

Gary Vaynerchuck’s Book: Jab, Jab, Jab, Right Hook

Summary

 

Steven Washer helps business owners become valuable experts by broadcasting their authentic inner authority using video. He is the Founder and CEO of Visible Authority, a firm that is internationally known for helping to transform business owners into industry-famous personalities in months rather than years. In addition to his stewardship of Visible Authority, he has 10 years of experience as a field producer for a multi-national manufacturer and 10 years of teaching at the university level. He is also the author of The Video Brain, a primer on the use of video in business and marketing for non-video professionals.

In this episode of Marketing the Invisible, Steven and Tom deep dive into how to help business owners become the #1 trusted experts in their industry.

Check out these episode highlights:

01:01 - Steven Washer as the founder of Visible Authority

02:41 – his ideal client is a person who's heart is on their sleeve, their head is on the clouds and their brain is on permanent overdrive

03:18 - problems that Steven solve for his clients who lost their mojo in moving their business online

03:51 - typical symptoms people experience having done the marketing pretzel thing, having lost their mojo, having felt like giving up

05:06 - common mistakes that people make when trying to get their mojo back and be more authentic

07:00 - Steven’s Valuable Free Action (VFA)

09:05 - Steven’s Valuable Free Resource (VFR): The 5-Minute Authority

Tweetable Takeaways from this Episode:

All the mistakes stem from a common problem and that's based on a kind of neediness and that can make them flip from one tactic kind of desperately into another not understanding really how that tactic wants to be used.

They've stayed way too long with a tactic that's failed and then when it does fail, they fail to understand the gift of insight that that failure is trying to give them in the first place.

For people who knows something about how they help people, they've got to understand something: You're not going to make some huge change to what you do with your life and your service so instead of trying to twist yourself into something else, into what you think the world wants you to be, all you need to do is ask yourself one question, “What is it that I already do that maybe I even love doing that not a few someones in the world would find incredibly valuable and in fact utterly priceless?”

What is the highest level of good for someone that you can do?

Stay out of neediness. Start sharing. You can't have neediness and sharing in the same space in your brain.

Learn how to become the #1 trusted expert in your industry

Know the basics you must have in place before you embark on to the journey of creating that profile of you as an authority

Learn how being the “highest level of good for someone” can benefit your business

 

Resources/Links:

The 5-Minute Authority

The Video Brain

FormLift for Infusionsoft Web Forms

Gary Vaynerchuck’s Book: Jab, Jab, Jab, Right Hook

Summary

 

Steven Washer helps business owners become valuable experts by broadcasting their authentic inner authority using video. He is the Founder and CEO of Visible Authority, a firm that is internationally known for helping to transform business owners into industry-famous personalities in months rather than years. In addition to his stewardship of Visible Authority, he has 10 years of experience as a field producer for a multi-national manufacturer and 10 years of teaching at the university level. He is also the author of The Video Brain, a primer on the use of video in business and marketing for non-video professionals.

In this episode of Marketing the Invisible, Steven and Tom deep dive into how to help business owners become the #1 trusted experts in their industry.

Check out these episode highlights:

01:01 - Steven Washer as the founder of Visible Authority

02:41 – his ideal client is a person who's heart is on their sleeve, their head is on the clouds and their brain is on permanent overdrive

03:18 - problems that Steven solve for his clients who lost their mojo in moving their business online

03:51 - typical symptoms people experience having done the marketing pretzel thing, having lost their mojo, having felt like giving up

05:06 - common mistakes that people make when trying to get their mojo back and be more authentic

07:00 - Steven’s Valuable Free Action (VFA)

09:05 - Steven’s Valuable Free Resource (VFR): The 5-Minute Authority

Tweetable Takeaways from this Episode:

“All the mistakes stem from a common problem and that's based on a kind of neediness and that can make them flip from one tactic kind of desperately into another not understanding really how that tactic wants to be used.” -Steven…Click To Tweet

Learn how being authentic can increase your likeability Learn how to leverage word of mouth as a solopreneur expert Learn how to write and talk about your expertise in a clear compelling way -   Resources/Links: -

Learn how being authentic can increase your likeability

Learn how to leverage word of mouth as a solopreneur expert

Learn how to write and talk about your expertise in a clear compelling way

 

Resources/Links:

 Michael's Valuable Free Resources (VFR): www.michaelkatz.com/invisible

 Michael Katz's Website: www.bluepenguindevelopment.com

Summary

 

Michael Katz is an award-winning humorist and a former corporate marketer, founder of Blue Penguin and he is the Chief Penguin. He specializes in helping established solopreneurs and professionals to get more and better clients by positioning themselves as likeable experts.

In this episode of Marketing the Invisible, Michael and Tom deep dive into how a personal story can help in marketing your services and why likeability is more upside than capability.

Check out these episode highlights:

01:10 - Michael Katz as the founder of Blue Penguin Development

02:01 - Michael describes his solo professional clients

02:47 - problems that Michael solves for his clients

03:29 - symptoms his clients experience when they have a hard time explaining what they do

06:40 - common mistakes his clients make: not using a personal story

08:12 - Michael’s Valuable Free Resource (VFR): www.michaelkatz.com/invisible

Tweetable Takeaways from this Episode:

“The problem with capability is everybody that you are competing with who is worth worrying about has the same qualifications.” - @MichaelJKatzClick To Tweet

“Likeability -- my interest in connecting with other people.I can’t tell if you are a good doctor, but I can tell if I like you and people tend to ignore that.” - @MichaelJKatzClick To Tweet

Learn how to use testimonials to attract leads, conversion and sales

Know the difference between a compliment and a quote

Learn how to make fact-focused business video testimonials

 

Resources/Links:

 Bob Clark's Website

 Temi Transcription Program

Summary

 

Bob Clark is the CEO of OnFire Reviews & Content, he helps business owners leverage on their current clients' testimonials to attract leads, convert appointments and close sales.

In this episode of Marketing the Invisible, Bob and Tom deep dive into how a testimonial full of concise quotes that focus on facts, not flattery can help business owners close sales.

Check out these episode highlights:

01:10 - Bob Clark’s professional background as CEO of OnFire Reviews & Content

02:47 - describes his ideal clients

03:27 - problems that Bob solves for his clients

04:01 - symptoms his clients experience when they want to convert leads to clients

04:51 - common mistakes his clients make when they want to use testimonials for their marketing

06:12 - Bob’s Valuable Free Action (VFA): Have a friend talk to your clients for testimonials.

07:29 - Bob’s Free Valuable Action Resource (VAR): OnFire Reviews & Content Free Ebook

07:29 - Bob’s Free Valuable Tip (VFT)

Tweetable Takeaways from this Episode:

We show people how to use testimonials in their marketing to fight objections, build instant trust and rapport, and shorten the sales cycle.

A compliment says “You are awesome!”. A quote says exactly what you did.

Learn how to use testimonials to attract leads, conversion and sales

Know the difference between a compliment and a quote

Learn how to make fact-focused business video testimonials

 

Resources/Links:

 Bob Clark's Website

 Temi Transcription Program

Summary

 

Bob Clark is the CEO of OnFire Reviews & Content, he helps business owners leverage on their current clients' testimonials to attract leads, convert appointments and close sales.

In this episode of Marketing the Invisible, Bob and Tom deep dive into how a testimonial full of concise quotes that focus on facts, not flattery can help business owners close sales.

Check out these episode highlights:

01:10 - Bob Clark’s professional background as CEO of OnFire Reviews & Content

02:47 - describes his ideal clients

03:27 - problems that Bob solves for his clients

04:01 - symptoms his clients experience when they want to convert leads to clients

04:51 - common mistakes his clients make when they want to use testimonials for their marketing

06:12 - Bob’s Valuable Free Action (VFA): Have a friend talk to your clients for testimonials.

07:29 - Bob’s Free Valuable Action Resource (VAR): OnFire Reviews & Content Free Ebook

07:29 - Bob’s Free Valuable Tip (VFT)

Tweetable Takeaways from this Episode:

“We show people how to use testimonials in their marketing to fight objections, build instant trust and rapport, and shorten the sales cycle.” - @TheBobHatterClick To Tweet

“ A compliment says “You are awesome!”. A quote says exactly what you did.” - @TheBobHatterClick To Tweet

Learn how to make your prospects and clients to take action using business videos Know why it is important to hire an expert to make your videos Learn the common mistake business owners make in making the business videos -

Learn how to make your prospects and clients to take action using business videos

Know why it is important to hire an expert to make your videos

Learn the common mistake business owners make in making the business videos

 

Resources/Links:

 Ryan Spanger's Website

 The Dream Engine Blog

Summary

 

Ryan Spanger is Melbourne’s most respected and sought-after video production expert. He is the managing director of The Dream Engine. He developed and refined methods to crystallize the results businesses need through video marketing.

In this episode of Marketing the Invisible, Ryan and Tom deep dive into the art and science of creating business videos that not only look good, but also inspire and compel audiences to take action.

Check out these episode highlights:

00:35 - Ryan Spanger’s professional background as a video production expert

01:19 - describes his ideal clients who wants to move up and change through video marketing

01:44 - problems that Ryan solve for clients who wants to catch attention through video

02:24 - symptoms clients experience with their messages not getting across to their target market

04:39 - common mistakes his client does before reaching out to him

06:48 - Ryan’s Valuable Free Action (VFA): Contact a video production expert.

07:20 - Ryan’s Free Valuable Action Resource (VAR):  The Dream Engine Blog

Tweetable Takeaways from this Episode:

“Constantly getting conversations set up with your audience early on online so that you can start to educate them before you actually speak to them face to face because the idea is that ideally by the time you're face to face or on the…Click To Tweet

Learn how to apply the 80/20 rule to grow your business Know why it is said that sales is a disqualification process Learn if Facebook Ads is fit for your business -   Resources/Links: Website - www.perrymarshall.com