Perhaps the most important part of your next marketing campaign is the wienie.

Alright, when you’ve finished giggling, let me explain myself. Stay tuned!

Inbound marketing is all about relationships, and the close phase of the methodology is no different. Let’s talk about how to move to the close the inbound way.

Today I’m going to tell you - in my infinite wisdom as a global digital marketing expert (a demi-marketer, if you will) - exactly how not to do marketing. You’re welcome!

Organizing the flow of people and ideas is Mickey’s 3rd Commandment, originally written by Marty Sklar for the Imagineers. This principle can be applied across the board in marketing, too, and today we’re going to talk about 3 specific ways you can incorporate it into your marketing. Stay tuned!

We’re six episodes into Season 2 covering inbound marketing, so I figured I’d take a break and share with you some of the things going through my head on the project.

Keyword research is one of the most important steps in building a successful blog designed to attract organic search traffic. There are lots of ways to do this research, but today I’m going to show you one very easy, very effective, and very free such method.

From calls to action to content offers, I'm covering the convert phase of the inbound methodology for the Jungle Navigation Company on this week's show.

In the hustle and bustle of getting our marketing work done and published, it can be extremely easy - and extremely costly - to forget about Mickey’s 2nd Commandment as applied to marketing: to wear your guest’s shoes. Let’s talk about it!

As we wrap up our discussion of the Attract phase of the inbound methodology, there's a big piece to mention, and that's how we use social media for promoting all of this great blog content and more.

That's what I'll be talking about - as well as wrapping things up with a neat bow and a few specific examples of the kinds of content we'll want to create - in today's episode of the Marketing the Magic Show and Blog!

How do you know if your company should be pursuing inbound marketing? The answer is that it should, but there’s obviously more to it than that.

Let’s discuss!