The inbound marketing process starts with a very simple and important concept - attracting the right people to your brand.

That’s what we’re going to talk about doing for the Jungle Navigation Company - our guinea pig for this discussion on inbound marketing - on today’s show.

On this season of the show, we’re exploring the inbound marketing paradigm. But this is a Disney-inspired brand, so we need a story to help give these ideas context.

Let’s meet the Jungle Navigation Company, operators of exotic jungle river cruise adventures throughout the world and talk about their current marketing troubles and the inbound solution!

Inbound marketing is one of the best strategies for creating long-lasting, fantastic relationships with your customers, but what does an inbound marketing campaign actually look like?

Let’s meet Travel Agent Tina and her buyer persona Disney Dining Dana and find out.

The beauty of any strategy is that it prescribes an approach that has been proven time and time again, and the inbound marketing strategy or philosophy is no different. There is a very specific process we follow in inbound, and there’s also a process our buyer’s will follow that we must understand.

Disney is the undisputed champion of telling great stories, whether they’re movies, cartoon shorts, theme park attractions or - yes - marketing campaigns.

Here are 3 reasons that you need to understand marketing like Disney understands storytelling.

Have you heard about this thing called “inbound marketing,” but you’re not really sure what it is or whether it’s worth looking into? How about the ultra-Disney fans who take part in this thing called “Disney Bounding?” What’s the connection between the two, I hear you thinking?

That’s what we’ll be talking about today on this episode called “Disney (In)Bounding: Inbound Marketing Defined!”

Everybody seems to be talking about the amazing and magical and must-have Facebook Pixel these days (and they’re right), but what IS a Facebook Pixel, and why should you care?

That's what I'll be telling you about (in under 3 minutes) in this week's Magical Marketing Minute!

The Disney Store has gotten pretty good at using a few tried-and-true marketing tactics, and I’m about to tell you how to steal them.

It can be arduous trying to come up with blog posts to write each and every week. So, to help you keep the creative flow flowing, here are 6 amazing blog post ideas in just 60 seconds. Anndd go.

Let's talk about my favorite new content promotion tool called "Quuu Promote"