Marketing The Magic

In this week’s Magical Marketing Minute, we’re going to talk about the differences among marketing gimmicks, trends, and human psychology. Let's get to it!

I've got two big thoughts on the brain about storytelling and marketing this week. Let's discuss!

In the Magical Marketing Minute episode a few weeks ago, I talked very briefly about why small business owners need to understand marketing strategy. Today, I want to focus on why I think it’s so important for marketing professionals to focus on strategy. Seems obvious, but let’s talk about it.

There are three big things I’m excited about in marketing as of May of 2017, and I think you should be excited, too. From messenger bots to “the new” video marketing, there’s a lot to talk about, so let’s get into it!

It's been a terribly fun first season for the Marketing the Magic show.

For this last episode of season 1, we'll recap the last 11 shows. But I'm PARTICULARY excited to share a PREVIEW of season 2 of Marketing the Magic. Let's dive in!

Disney uses - has always used - video for its marketing purposes. Clearly they have plenty of budget and tech and content to film and put online, but they're Disney.

So... should YOUR small business be using video marketing? Let's discuss it!

Donald Duck's 50th was a masterpiece of marketing and promotions put on by the entire Disney company back in the 80s. From an honorable discharge from the Army to a parade of REAL ducks at the Magic Kingdom, there's a lot of inspiration we can draw for our own marketing strategies.

Let's discuss Donald's 50th Birthday and the lessons we can learn!

One fantastic use of a survey question is to determine your company's Net Promoter Score. In this Magical Marketing Minute (or so), you'll learn what that is and how to calculate it.

Building a customer base that is excited to promote our brands for us to their family, friends, and networks is the best kind of marketing we can do, and it all starts with a simple concept: delight. Disney is the prime example of a company focused on delighting customers.

Today we’re going to focus on delight as a marketing tool, how to use it, and how to make sure it’s working.

Especially in the day and age of having a marketing agency to serve virtually any industry and niche, it’s more important than ever for small business owners to understand their marketing strategy.

Let's talk about why in this week's Magical Marketing Minute (or So).