Mickey’s 10 Commandments for Imagineers, written originally by Marty Sklar himself, are amazing guidelines for creating the Disney magic we know and love so much. They also apply perfectly to creating amazing marketing.

In this episode, we’re going to talk about numbers 6 through 10 of Mickey’s 10 Commandments.

Mickey’s 10 Commandments for Imagineers, written originally by Marty Sklar himself, are amazing guidelines for creating the Disney magic we know and love so much. They also apply perfectly to creating amazing marketing.

In this episode, we’re going to talk about numbers 6 through 10 of Mickey’s 10 Commandments.

In this episode of MTM Live, our weekly live stream discussion, we discuss the first 5 of Mickey's 10 Commandments applied to modern digital marketing.

One of the very first inspirations for this whole project was something I discovered in a beautiful book written by and about the Disney Imagineers. It was a list of “Mickey’s 10 Commandments” for Imagineers, and I was immediately struck by how directly applicable each of those 10 commandments is to marketing.

In part 1, we'll cover the first 5 of Mickey's 10 Commandments (for marketing), which are:

1. Know your audience

2. Wear your guest's shoes

3. Organize the flow of people and ideas

4. Create a "wienie"

5. Communicate with visual literacy

In our first episode of the regular Marketing the Magic show, we introduced the notion and importance of using storytelling techniques in our marketing.

In this first episode of MTM Live, our weekly followup live streamed discussion, we'll recap the lesson and talk about the practicalities of implementing storytelling techniques into our marketing strategy. We'll also cover topics like originality in marketing and the importance of agility for emerging opportunities.

When it comes to the Walt Disney Company, there can be no argument that one of its greatest strengths - going back to the very beginning - is the company’s ability to tell a great story.

It is just as important to focus on the techniques and benefits of storytelling in our marketing, but why, exactly?

In this brief introduction, we talk about what Marketing the Magic is and how it came about as a show exploring practical marketing lessons inspired by the Walt Disney Company for business owners and marketing professionals.