Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Jason is an internet entrepreneur, social media strategist and an experienced podcaster. He’s the co-founder of Internet Business Mastery, which is an online training platform for internet entrepreneurs and has a podcast as well.  Jason helps companies and individuals to develop an internet marketing strategy, particularly using podcasting, blogging and other social media strategies. He also conducts workshops on the topics of podcasting and internet marketing.

In this interview Fabienne and Jason discusses Facebook, podcasting and entrepreneurship. Jason shares why his Facebook group named Impact is booming so fast. He says there are a lot of other ways to have audience building but that doesn’t build a community. He wanted to build a community of people/customers interacting with his business, so he started a Facebook group. Facebook is charging for pages that’s why people are creating Groups which are free. Groups are now giving engagement and visibility inside someone’s news feed without having to pay. Jason loves the idea that internet has made it easy for people to be an influencer and make a difference in others lives. He says that he has made many people great internet business podcasters and it feels great. He loves how influencers are created and leveraged because it pays off very easily. Jason also shares the difference between podcasting in early days and now. He explains different ways that why podcasting is becoming very popular. If you want to know what Jason thinks about the statistic that “90% of online business die within first 120 days”, listen to this interview now!

You can learn more about Jason by joining his Facebook Group, "Impact".

Kris Reid is an Australian software engineer and he has worked across the world for variety of companies, from small tech startups to giant conglomerate. He has learnt to build the perfect service to provide high-quality backlinks with compelling content on industry-specific websites. Today Kris is the owner of Ardor Media Factory, providing limitless amounts of super high-quality powerful backlinks to virtually-unlimited skilled writers, editors, and content marketers.

Fabienne and Kris talks about backlinks, content marketing & SEO. Kris says that with higher end products and direct marketing business owners can have direct conversations with customers now and they can know exactly what they want, what kind of service and product. One can then deliver that info gathered from the client to the content marketing team, which then can create content based on those people and according to their needs. Kris talks about negative SEO and why people are afraid of using SEO now because of 2 updates Google has introduced 2 years back and what people can do about it. Google ranks a website based on the backlinks it has. The more links to your website, the better you rank on Google. He also explains the process of giving a website more links. But he also suggest that if someone is a newbie & just starting a new business then he should hire a professional who can handle the SEO for his business. Kris advises entrepreneurs to be friends with people who are successful entrepreneurs even if they are not in the same industry they will help them with the new and bright ideas. People should never be afraid to take action and that’s what makes them successful. Because success is freedom and being financially free.

Catherine Hargaden is the owner of Feng Shui Mastery Show. Feng Shui Home is all about noticing what is around you and how your home impacts upon you far deeper than you realise. Cath has been teaching and consulting in the art of Feng Shui for the last twenty years. She has taught at workshops, universities, undertaken demonstrations at show rooms, Selfridges (retail store), hospitals and visited over 1000 homes and offices as a health professional & consultant.

In this interview Cath explains how she helps entrepreneurs to cleanse their inner self and their surroundings, such as their homes, to attract what is not coming to them. It can be success or anything good that a person want in his life. Cath says that a lot of entrepreneurs retain a lot of info about businesses and they sometimes get overwhelmed by too many strategies & approaches, so they don’t really know how to get started, which is why she helps them cleanse not only their surroundings but their inner architecture as well. “On the outside we are the reflection of the inside”. We are all fooled by the clutter inside us. We have to let go of that clutter if you want something good and new to come into your life. She also explains how entrepreneurs who have started businesses but they are not attracting success, so what they can do to attract the right kind of things and how to expand their social circle with the right people. By cleansing the inner self Cath means that there’s always something invisible and we don’t realize that we are often following patterns that we fall into. We have to let go of that pattern and in order to do so Cath explains about 4 earth elements to focus on. Listen to this amazing discussion of Cath & Fabienne to know more about how you can cleanse your inner self and the surroundings to attract positive energy.

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Aldwyn is the director of AA Xposé Media. She’s a Mass Media Mastery program trainer and photojournalist with 30 years experience in TV, radio, print and online media worldwide. She’s an Editor/ Writer/ MC/ Voice Over artist, actress in theatre, short films, TV advertisements and feature films. She’s also the founder of Animal Action Events, raising about $15,000 for various animal charities since 2007 and gaining millions of dollars of free media exposure for the humane treatment of animals worldwide.

In this interview Fabienne and Aldwyn talks about how to use media to give more exposure to your business. Her main focus is on media training and she teaches people how to get free publicity. She teaches people how to send a clear message via media. She says that entrepreneurs who want publicity on initial level need to go out with their message because journalists normally search for people in specific areas so once they are searching they should be able to see your message as well. She gives examples of how to communicate your message through media and the way to reach local media and get yourself published. Everybody should always be ready to have their own press release and photos ready. Aldwyn shares 2 tips for entrepreneurs that can help them with their business. The important one is for an entrepreneur, if they get an intern, or a young marketing person for themselves it always looks better if you’re being represented by a third person. She also gives tips on building self confidence for women entrepreneurs. The less you’ll think about how good you’re looking in front of the camera, and more think about what others will get out of what you’re saying and how it can benefit them, yourself consciousness will go out of the window. She elaborates on this topic so listen to this interview if you want to know more secrets from a business expert. You can learn more about Aldwyn at www.aaxpose.com

Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of two companies; Web Impakt, a successful web development company, and Lindseys Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and the list goes on.

In this interview Lindsey and Fabienne talks about how to make a killer web page. Lindsey shares 4 great tips for it. Lindsey shares the answer to why internet marketers say “the money is in the big list” and whether it's true or not. She says it doesn’t matter if it’s a small list or a big list. If you’ve a list, try to make it strong by sending them quality content. She also explains the email marketing strategy that people should use for generating more leads. The biggest mistake in email marketing is to have customers email addresses and then not sending them quality content. They are in your sales funnel, so use and utilize it better. The best strategy to drive traffic to a website is with social media. She also explians how people can use it and what is necessary is that terms. There are 2 points to keep in mind when an online business owner wants to convert a lead into a client. When there's qualified traffic on you website but you're still not able to convert customers into leads then, do these 2 points to have more cutomers. Listen to this interview and learn the secret tips!

You can learn more about Lindsey at www.webimpakt.com 

Zach Spuckler is the founder of Heart, Soul, & Hustle. His passion is teaching young entrepreneurs how to harness their passion, and take action to create a business they can be proud of. He guide people who don’t have tens-of-thousands of dollars to invest in a business. He is also a Social Media Strategist helping online entrepreneurs to optimize their online presence with Periscope Marketing and Facebook Advertising. In his first 30 days on Periscope, he generated over $10k in sales without a prior social media presence through his company, Heart, Soul & Hustle.

In this interview Zach talks about his first online business, ‘No fuss vegan’, which he launched within 6 months. He used social media, social media marketing & blogging to launch it. He thinks that he was leveraging all the stuff he do combined with his passion. When high amount of action whether perfect or imperfect takes place and combined with this passion & desire you have then you really do see the success and explosive growth.  From a practical point of view he leverage the power of his Facebook group and he became very good at networking and had a huge fan following on Facebook. Market well, create well, & then leverage both with your passion. It was his passion project.

Zach believes in moving forward and the further you move, the less you dwell on the hardships from the past. Business is frustrating and will throw you off balance. But his mantra is to acknowledge his feelings, get upset about it but then move on. Zach also talks about Periscope and gives advice on how to use it for one’s business, how once can repurpose content from the videos on their scopes, why he explored it so much and what are the benefits. It’s the first app which lets you connect with your audience live and in more authentic way.

It's a chance to be raw and authentic with your audience. People love real thing and Periscope gives you the ability to give them something real, not polished manuscript but who you really are. He explains two under known things about Periscope which people don’t know about it. He also shares the balance between sharing Personal content vs. Business content on it. Listen to this interview and learn more about Periscope, and how to create a business out of your passion!

You can learn more about Zach at  http://heartsoulhustle.com/

Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio.  He is known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships. He is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Newsletter Guru’s Concierge Print and Mail on Demand, Magnetic Attraction and Retention Training Program (MARS), Success Advantage Publishing, Double My Retention, Stick Like Glue Radio, and Newsletter Guru TV. Jim has launched 6 books and created many successful entrepreneurs.

Jim fought cancer and was unemployment for a long period of time, but once he got the idea that he had to start his own business he instantly got excited. At that time he thought that only this thing can save his life. With 0 revenue but strong motivation he took his idea to next level. Then he didn’t quit. He figured out the secret sauce. Sometimes people wonder why things are not working, it’s because they don’t take any decision or there is no engagement then it’s useless. It’s the main theme of his latest book called ‘Decide’. He has been studying entrepreneurs and business owners whole his life and he said that one of their uncanny ability is not only to accept the challenge, but they look at the opportunity, they take it’s pros & cons and decide. 80% of the people who start a new business lack how to market and grow that business. When you finally understand effective marketing, branding and positioning that’s when the business succeeds. “You will earn significantly more income for who you are and what you do.” It’s the person who is recognized, who is the brand himself for his business. His idea of success is to have freedom in whatever you do. Listent to this interview to learn secrets of marketing & branding yourself and what you're good at!

You can learn more about Jim at www.thenewsletterguru.com

Ty Cohen is an accomplished publishing expert, internet marketer, personal development coach, internationally known speaker, and author. Ty’s goal is to educate and empower individuals with the tools needed to operate a successful business both on and offline.

You can learn more about Ty at www.tycohen.com

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"I'm going to get simple and proven marketing strategies from these self-made entrepreneurs, forming a true "Virtual Mastermind" so you can model them and experiment steady growth for your own business in the next 6 months"

- Fabienne Raphael

Mitch Russo is the former CEO of Tony Robbins/Chet Holmes Co., and author of the #1 best selling book "The Invisible Organization". His expertise are from creating virtual organizations and coaching networks to building, growing, running, selling and buying technology companies.

Mitch had 6 careers and he thinks that having different careers is progression and it helps one to keep moving up the ladder and forward. Mitch was the mentee’ & a good friend of Chet Holmes.

He thinks that Chet was a no limit person and there was nothing which Chet couldn't accomplish. He try to reinforce this to the people he coaches and always reinforce a good out of a bad experience. He thinks that as young people know how hard it is to get jobs and to keep them so it's almost impossible to have mastery in something unless you start at the bottom.

One may has to work free or in situations that they don’t enjoy in order to move ahead in career. One of Mitch’s biggest strength is his creativity which led him to create the Time Slips, the time tracking software.

He thinks that sometimes when failures happen, people should use the failures and turn it into something of success. This is the beauty of creativity.

His believes in the saying, "not everyone is an artist, but everyone is an artist in their own special way". He thinks everybody is creative and it's all about how our creativity can become part of our passion and drive us to really experience the joy & success that we want in our lives.

His book 'The Invisible Organization' shows how companies all over the world can benefit from creating virtual companies and having virtual employees. Mitch thinks that it doesn't make sense not to have virtual employees unless someone has a business with walking clients to their office. The benefits of having a virtual company are that businesses can generate more profits, they get more client satisfaction, and the staff working would be much happier to work from home. Success for Mitch is to follow one’s dreams and from that the right career will come.

Success is living a self determined life. One should have this in mind that he should seek the most enjoyments out of life by helping others. Mitch's philosophy is "Serve Yourself First." 

You can learn more about Mitch at www.mitchrusso.com

Today, I give you an update of my Periscope use.  This is a new application that I have been using for quite a few weeks now and I am sharing what was my discovery about it, my mistakes and how much it serves me and my business.

Learn :

Click on the link below to Get This Precious Information on Periscope !

www.marketingtocrushyourcompetiotrs.com/periscope