Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Todd is a retired hedge fund manager turned money coach and financial blogger. At the age of 23 his net worth was $0 and 12 years later he was a millionaire. He details his system that he uses with clients to achieve millionaire status.

In this interview Fabienne & Todd talks about the relationship with money and financial freedom. Todd thinks that there is no absolute when it comes to success. Everything has a good and bad attribute depending on the situation and how well it’s managed. There’s no absolute as ‘good’ or ‘bad’. People make wealth brick by brick by taking thousands of decisions every single day. Every decision you take makes you closer to your financial goals, and you make a structure of your habits then it’s easy to achieve your objectives with those habits. So habits can form that relationship. People should focus on first how to build a wealth plan and then it comes to managing your goals with your habits. After that comes taking massive action. Todd gives people the insider’s understanding about the coaching business, what to watch out for, how to know with whom you’re involved with, it’s really the story inside the financial business because it’s a high ticket item and people know this. He created 7 steps and these 7 steps were resulted in working with lots of clients. There are 7 sequential steps on the journey. These 7 steps are designed in a way that you can pick and choose the pieces that are relevant to you to fill the gap of your knowledge and your practice. Todd thinks that each strategy adds to a little bit more until you reach to a point at which you’ve got something quite good. Todd talks about his business succes when he launched his podcast. Listen to this amazing interview to learn the secrets of becoming financially & personally free!  

Greg Turner is an author and entrepreneur. He’s the author of the book Supersize Your Business, the digital marketing guide to transform leads to profits. He is a consummate entrepreneur who has been using technology to find solutions to challenges facing small and medium sized businesses for over 10 years.

In this interview Fabienne and Greg discussed how to differentiate yourself from competitors and Greg has this opinion that entrepreneurs, if, are good at something they should write about it and publish it. He gives 3 best ways of how to differentiate among so many other same business professionals. From launching a podcast to publishing a book, to great marketing, Greg has some great advice for online startups. Fabienne also discussed why businesses should attract more clients than going after them, and Greg advised that entrepreneurs should attract clients by establishing authority and he gives best examples of how to attract clients with social media. They discuss leveraging social media to attracting new clients and the 3 best possible ways to use it. Listen to this interview to know amazing advice from Greg the author of Supersize Your Business!

Hey All Star Team,

A quick 6 minutes of your time for my sincere wishes for the Holidays... and a confession.

Enjoy!

Merry Christmas & Happy New Year!

Fabienne

Today, I am sharing with you what's hot on Marketing to Crush your Competitors Podcast. 

Here it the top 10 most popular episodes at the moment.

Enjoy!

Michael has been called as hottest author by the Boston Globe and the marketing guru by the Wall street journal. He has written 6 books. Among these books you’re see solid and the New York Times best seller as the thing big manifesto. Michael is the top entrepreneur, coach, speaker and author.

  In this interview Fabienne and Michael discusses his book Steal the Show, which is on public performance and speaking. Michael shares lots of hidden secrets of giving presentations and how to perform in public. He explains his viewpoint that performance is just a big element and it’s not about public speaking on stage or in a hotel conference room, but it’s about performing during life’s high stake situations. The quality of our life is in large part determined by how well we perform during those situations. When it comes to public speaking, there’s a 7-step process. Michael says preparation when meets Improvisation, in public performance you get authentic spontaneity and that’s what you get to watch. He also shares his viewpoints on presentations that people assume that a shorter performance is easier but that’s not necessarily the case. Because you don’t have a lot of time for fillers and mistakes and you have to deliver something big at very short time. There are different ways to behave and perform in different media. So there are different processes to go through these different kinds of mediums. According to him the most important part of speaking after the preparation is caring more about serving the audience than how you look - not just physically but also mentally. Michael offer frameworks, ways into development of concepts, ways into rehearsals and performance. He says that whenever someone is giving a presentation they should know that you don’t need to make a huge splash when you’re opening. You can very easily and smoothly start a presentation in a conversational way or a way the world looks to the conversation.

Daryl Urbanski, Founder and President of BestBusinessCoach.ca, is best known for his ability to create seven-figure, automated income streams from scratch. A Canadian turned So Cal, Daryl has quickly climbed the entrepreneurial ladder, gaining respect from thousands of small business owners worldwide. From author to speaker, marketer to coach - Daryl's multi-faceted business approach sets him apart as one of the leading business experts of his generation.

In this interview Fabienne and Daryl talks about entrepreneurship, internet marketing & podcasting. Daryl thinks that it’s really important that you play to your strengths and your passions when you’re an entrepreneur. As an entrepreneur we have our own visions, but being an entrepreneur doesn’t mean that you can do it all by yourself. There are lot of unnecessary business failures just because people try to do it all by themselves. When someone wants to start a new business, they try to waste time in developing a product when they haven’t exactly done market research; they haven’t had anyone validate their idea. Because sometimes the product did get sell on its launch because of the support from personal network but that same product is not needed in the market. So then there are no buyers and that’s why most businesses die. A lot of entrepreneurs look for fulfill themselves; they’re not looking to fulfill other people. Daryl gives few steps to launch an online business and then do the right internet marketing for it. He thinks that Internet Marketing is extremely efficient only when you have the right product. Daryl also shares his experience of being a podcaster and says that being a podcaster helps create a lot of goodwill in the community. It helps base a really good foundation. It’s all about sharing your good relationships with others. He shares his tips of how to become a great podcaster. Listen to this amazing interview, to learn advises of an internet marketing guru from his entrepreneurial journey!

In this episode, I share with you why organizing an Online Summit is a great Marketing Strategy, not only for your own personal growth, but also your business growth.

Learn what it is, why you should consider it, how to go forward with it & many other crucial things.

I share my own experience, with the Small Business Online Summit, which is live right now at www.smallbusinessonlinesummit.com

A must listen if you want to add another tool to your marketing strategies or calendar.

Enjoy!

Kimra Luna is a personal branding and online business strategist who helps freedom-seeking entrepreneurs to stand out, captivate their audiences’ attention and monetize their authentic brands online. In 2014 and after being on government welfare for over 4½ years, Kimra defied the odds grew her business from zero to $880k in sales in the less than a year.

In this interview Fabienne and Kimra talks about how to be an entrepreneur at it's best & use money in the right way. For Kimra the motivation was always to provide her babies great things. She studied lots of books on personal development, spent time in healing and forgiving, because she thought that those were the things were making her stay back. She started her own business and was never afraid to try new things. Personal development was an important part of her progression. Being an entrepreneur is not only about making money but it’s also what you have in between those years. If you’re afraid to try new things you can't be an entrepreneur. Especially for online entrepreneurs, social media changes every day, new tools come, if you can't handle change then you shouldn't be doing online business. Her personal & professional lives are the same and she says for every entrepreneur its same. Her personal time pass is meeting and networking with people for her business. She loves what she do & that what makes her motivated. You can learn more on Kimra at www.kimraluna.com

Daniel Lemin is a senior digital marketing strategist at Convince and Convert, a digital marketing advisory company. He’s also the author of the book Manipurated which is about how small businesses can manage their reputations in online venues. Lemin is a respected authority on the reputation industry, digital marketing and has been quoted in USA Today. Lemin also used to work for Google and has been a consultant for prominent companies such as Nestlé USA and many more.

In this interview Fabienne & Lemin discusses online review platforms such as Yelp & Amazon, and how an owner can manage the reputation of an online small business in terms of online reviews. A fact suggests that 90% of Americans trust recommendations from friends and family, and 88% of consumers trust anonymous  reviews. Daniel think it's shocking because the fake reviews industry has gone from 6% to 25%, in 2006 to 2014. It’s easier now to hack any of these platforms such as Yelp or Tripadvisor, and give fake reviews. Amazon recently assumed that there were 1100 fake people/reviews on it’s platform. It also reflects the importance and market opportunity of these platforms. Because business owners can have a major competitive advantage if they can beat their competitors with reviews on Yelp or Amazon. They also discuss how to tackle a situation where a business owner gets 5 good and 1 bad review. Lemin recommends ways of how an online & small business owner can boost its reputation with online ratings and reviews. Listen to this discussion and get an insight & ideas on this complicated area of reviews & ratings for every online business. Learn how to recognize a fake review from legitimate ones!

Learn more on the book at http://www.manipurated.com/

Corinna is the owner of Social media worldwide, a social media management company helping entrepreneurs leverage the power of social media without all the hard work.

In this interview Fabienne and Corinna talks about social media and it’s strategies. According to her the people who have big audiences are celebrities mainly, and the other people are those who introduced something new & innovative in the market. She also talks about how she has created a social media agency by only Twitter platform and now helping companies with all other social media platforms. How she has shaped her business from ‘Done for you’ service into a subscription based service and what are the benefits for her clients. She also discusses the 3 most important ways to effectively manage social media platforms and which are in short, creating a strategic plan, choosing the right type of platform and lastly creating a good content plan. Corinna thinks that business owners should only choose what they can commit to. As long as they can manage 3 platforms which fits their marketing plan and goals, it’s fine to choose 3 platforms otherwise stick to one platform in the beginning. Also it’s not very ideal when people choose an app to populate all platforms with one piece of content and she also explains the reason for doing that. They also discuss the future of Facebook pages and compare them with Facebook groups. Corinna thinks that to be an entrepreneur, you don’t have to get skilled in everything. Corinna explains in detail the strength of each social media platform from Facebook, to Pinterest, LinkedIn, Twitter & Instagram, plus she also explains the future of social media platforms and how businesses will benefit from them with their own TV channels for broadcasting their videos. Listen to this amazing discussion about social media platforms and learn the future of social media! You can learn more on Corinna at https://www.socialmediaworldwide.com