Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Rick is the founder of Biz Academy Online, a course dedicated to cultivating passion, purpose and entrepreneurial business hacks. In 2001 his company became one of the US small business administration setup in 152 million. Rick is an award winning entrepreneur, nurse, veteran and speaker. Rick’s mission is “to build a next generation of 10x entrepreneurs. ”

In this interview Fabienne asks Rick about his mission and goal of helping others. Rick explains what is a 10x entrepreneur and how he is helping others to become one. According to him a 10x entrepreneur is someone who is not only an awesome businessman but also a great family person. Being a 10x in every aspect of life. Rick says there are 2 ingredients of life which makes you a successful human being and those are compassion to help others and discipline. Rick has this philosophy of 3 Ps which makes a greater impact in anyone's life: Passion, People & Profit. Because combining these 3 can lead you to a successful life. Rick explains in detail of how these 3 are linked together, how passion leads to profits and those profits can be used for making your loved ones lives better. Rick has a great story about his personal experience and how he became the person he is now because of that experience. He thinks that for an entrepreneur, having a bad experience in life is one of the biggest thing they can have, which can in turn have a positive effect on life later on. . .

Jay is a marketing and online customer service expert and an eye-opening keynote speaker who has advised more than 700 brands since 1994 including the United Nations, Nike, Cisco and 32 of the fortune 500 companies. He's the most re-tweeted person in the world among digital marketers and he's also the president of Convince Convert, a consulting firm which help companies gain & keep more customers. He's New York Times bestselling author of 5 books.

In this interview Fabienne & Jay discuss about his new book 'Hug your Haters'. Jay has written this book based on comprehensive research with a company named Edison research. He says it's just not his advice but it's advice based on research. He has surveyed thousands of people and came to a conclusion that there are 2 main types of haters. The off-stage & the on-stage haters. He explains both types in detail, what they are, how to deal with them and how & when the off-stage hater becomes an on-stage hater. Jay thinks that complaints and feedbacks are incredibly important & valuable for a business. He also explains how to handle online complaints in a limited strategic way and says that businesses should reply only twice to certain complaints in public. The third time should be done privately only. Jay also explains how to handle the personal complaints or to protect yourself emotionally from them. Listen to this interview to learn more about 'Hug Your Haters'.

Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. She was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship.

In this interview Fabienne & Laura discuss about Edgar, the story behind it & the social media world & why it's important to use it for one's business. Laura thinks that when you are working yourself on your business you know what & how you want it, and it helps in designing the business of your own choice. This helped Laura in creating Edgar. She took a process from her business & changed it into a social media automation tool. Laura thinks that one can just get paid in teaching people on how to use social media properly. In her opinion, social media is more scalable and leveraged business model. Laura has explained the pros & cons of using Twitter & Facebook for a business, and she has also shared her opinion about live streaming getting popular these days on blab and Periscope. Listen to this interview to get the answers & advice from a social media expert & creator of Edgar!

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Melinda is the founder of Women Making Big Sales dot com. At Women Making Big Sales, they achieve one goal: “take control of our lives by going for big clients, closing important deals and dramatically expanding our businesses.”

In this interview Fabienne & Melinda discuss about the cultural differences related to business between North America & Asia. Melinda thinks that in Asia people are more concerned about having a good relationship with their clients instead of just selling the product. But in North America people can attract big clients with only using social media or interview them for their product. On selling Melinda describes in detail why to have few bigger clients than many small clients. She also gives a great example of catching a big client with only getting interested about their product. She advises that if your clients are high influencers, big companies, then it’s very must to establish contacts first, then pitch them. And she calls it 'The 2 - 5 Formula'. Listen to this interview to know about this secret formula!

Lindsay is a marketing coach at MentureME and her goal is to help others capitalize on their underutilized assets and provide innovative and unique marketing solutions to make success attainable. MentureME Inc and Associates, is founded by husband Stephen Gill & wife Lindsay Gill, and it offers successful entrepreneurs a unique systematized process for extraordinary business growth to attain higher income and more freedom in their business and life.

In this interview Fabienne & Lindsay discuss two school of thoughts regarding how to drive traffic to your website. Lindsay share her views about paid traffic & sending a high quality message to the target audience. But her viewpoint is that it all comes down to proper targeting & having a great offer. They also discuss about the mistakes entrepreneurs make the most in outperforming their competitors and increasing their sales. Discussing Unique Selling Proposition, Lindsay gives the answer to the most questioned question that why here are so many businesses in the market since many years but they still don’t have a USP. And she describes it in detail with 3 aspects of marketing. Listen to this interview & learn the advice & answers of an authentic marketing coach!

Jordan Harbinger is an American lawyer turned Social Dynamics expert and Entrepreneur. He’s the owner and co-founder of The Art of Charm, which is a dating and relationships coaching company – as well as a top 50 podcast on iTunes – which he’s been hosting for over 8 years now. Jordan’s business sense, extensive knowledge of the industry and contemporary approach to teaching make him one of the best and most sought after coaches in the world.

In this interview Fabienne discusses about Jordan's business & podcast The Art of Charm; and how he teached people about a high-value social circle. Jordan says that a high value skill-set is about building great connections and constantly helping each other. It’s the desire of a relationship and to sincerely help someone else. He also explains how to deal with those people who have a hidden motive of taking something from you while indirectly trying to help you. Fabienne and Jordan discusses how he teaches people to leverage the power of social dynamics and applied psychology to win friends, create deeper relationships & master networking with the help of understanding Situational Confidence! Listen to this amazing discussion & learn t be charismatic when you're not even feeling like it that day! :)

Harneet is a digital marketing expert and a speaker. He’s been in this for long time now & works with one of the best brands in the national & international space. He has also added value in tons of events across the nation.  

In this interview Fabienne discusses digital marketing with Harneet Bhalla. Harneet suggests how to choose the right business and social media platform for it. He doesn’t believe in ‘go with your gut and you can monetize anything’ perspective. What he suggests is that you really need to understand if there’s an audience for your selected area or not who can pay you money. For startups Harneet advice is if you’re starting out, first research where your passion lies and if it can bring you good money then go for it. Harneet also shares 3 simple steps for startups to choose the right social media platform with 3 best examples. He says that a business owner needs 2 things ROI on their efforts and the proof that they can actually make money and establish their online business. Fabienne also discusses launch model and sequence model for a business and Harneet explains in detail which one is beneficial for which business owner and how to choose the right model. The short answer is to have JVs and affiliates to promote. Listen to this interview to get a short lesson on digital marketing!

Mark is the globally recognized author, speaker, educator, business consultant and a blogger at Business Growth dot com, one of the five best marketing blogs in the world! He’s also the author of the book ‘The Content Code’. He also a keynote speaker at prestigious events all over the world  and was on numerous media channels.

In this interview Fabienne and Mark talks about Mark’s latest book ‘The Content Code.’ He has been blogging since many years now and he still has so many marketing ideas to implement. Every time he engages with people or write a piece of content he feels a sense of excitement and energy. Mark suggests that marketing effectiveness goes down if the strategies aren’t made new. About sharing content on Facebook Mark says that it’s not always about how much content we can post but it’s about how do people see and share it. Mark explains in detail how social sharing on websites affect a business in a great way & how content creators can benefit from choosing a great headline. Listen to this interview for getting the awesome advice & answers from the marketing expert!

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Nathan Chan is the editor in chief, publisher & founder of the Digital Magazine which is available on Apple newsstand and Android Google Play store. He’s also the host of a podcast, The founder podcast. He has interviewed & connected with some of the interesting & innovative business leaders of the world such as Tim Ferris, Ariana Huffington, Sir Richard Brenson & many more.  

In this interview Fabienne & Nathan talk about giving your brand it's own identity or making yourself a brand, what's better... Nathan explained in an easy way and giving perfect examples of the Virgin company where Richard Brenson has built a multimillion business. He says that the biggest things he has learned around is speed, branding, the power of design and connecting yourself with influencers and having services that were extremely valuable. Being an entrepreneur you really have to move fast and that should be your # 1 goal. And also focusing on the things that truly matter. Focus and creating a product that fits the market need is important for a business. To achieve tenacious goals, move fast as possible in execution. Nathan explains why he doesn't want to be a brand himself and is not interested in teaching people how to create a digital magazine. He gives many reasons and also explains that why it's important to sell your services on how to build a business, but not to sell your idea to others. Listen to this amazing interview to know Nathan's advice!

Russ Ruffino, the founder of Clients on Demand™, helps experts build reliable marketing and sales processes that attract 5-10 new potential clients / day, scaling to six-figures / month. True lifestyle entrepreneur, Russ enjoys traveling, and helping others create the freedom they want.

In this interview Russ & Fabienne discusses about how to deal with prices of services & products when you want to control them. Russ gives three possible reasons why business owners are afraid to increase prices and he also explains how they can control it and not feel bad about it. He explains the benefits of having one premium product and having fewer clients rather than 1000 products with 50 clients. Russ gives possible recommendations of how to grow your business & what techniques are best suitable for startups in terms of conventional techniques such as content marketing. The best coaching for startups in Russ's opinion is group coaching & the worst is one-on-on. He also explains an optimal approach to deal with both coaching programs and take benefit of both! Listen to this interview to know how!