Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

I met Cliff 3 years ago at Podcast Movement and I remember that it was very pleasant.

And it felt exactly the same, talking to him for 20-25 minutes during this podcast interview.

Remember Episode 208 with Kevin Rogers, when we discussed the saying :

« Follow the passion and the money will follow»?

Well, we get into it again, because Cliff has another view on it.

He quotes Dan Miller and mentions that there are 3 things required to enjoy a successful business:

• You must be passionate about the topic
• You must have talent
• And you must have an economic model if you want to turn your passion in a business.

This whole idea of success brought me to ask him about how he is feeling now that he has lost 100 pounds.

• Is financial success enough?
• To feel congruent, do you also need to have success personally?
• Is taking care of you part of feeling like a success?

We go quite deep into these thoughts and it will definitely make you think about it for yourself too.

Finally, we get into the topic of paying for premium podcast content: is it new, is it old, what are the advantages or disadvantages of it…

If you've never thought about making people pay to listen to your podcast, well, you'll get some ideas there too.

This episode is the story of a man who strongly believed in his life mission and decided to let go of financial security, take a leap of faith and build something solid and sustainable for his family.

The lessons learned:

• Embrace your life mission and do what you have to do to impact the world with it.
• Endure the temporary discomfort of changing a bad habit of mistreating your own body: it's worth it – the change is amazing, personally and in the business.

Enjoy!

Ways to connect with Cliff:

http://podcastanswerman.com/

This week, I interview Jessica Rhodes.

And we share the same passion, which is podcasting.

Jessica decided to take the plunge and put herself out there, hosting her own show a few years after she had started her business helping people get booked on other podcasts.

And I am sure that a lot of you relate to what she experienced.

Having these thoughts that people won't like what you do.

Or being so afraid that things don't work out for you.

Well, today, she's glad that she started all of this. It totally pays off!

We get into a very interesting topic: business structure.

A lot of online business owners (beginners) don't know which type of service to offer first. Should it be coaching, membership, writing a book…

And Jessica explains how it has to do with testing. Trial and errors.

But the most important thing? Hire a coach! It will help you avoid so many mistakes…

Especially with helping you finding your price points. To make sure that you are not charging too much or too low!

We continue the conversation on a very interesting topic.

Lately, on Facebook, there was a thread about how much podcasters are getting pitched by companies who want to find podcasts to feature their own clients. I share that I receive a lot of these too.

Jessica and I express what key points you should consider in your pitch to make sure that the podcast host will say yes to you.

We bring up also that you have to pay close attention on which shows you decided to pitch already… So you don't connect the same person with the same show over and over.

Oh. And by the way… Should you use templates emails? Forget about them! It doesn't work.

This interview is filled with great value, if you have a podcast or wish to start one.

Ways to connect with Jessica:

www.jessicarhodes.biz

Name of guest: Shelley Davidescu

I had a very pleasant interview with an inspiring guest, Shelley.

We start the interview directly by stating how human beings are powerful and gifted and how when we really understand how to harness the power of our emotions, we are limitless.

Do you agree?

It's amazing because Shelley's story relates with so many other people, still experiencing the 9 to 5, or with those who have already taken the leap into entrepreneurship.

She had a job and was expecting a raise. Of course, she was an extremely good employee and did everything to get that raise.

But when that day came, she was told that the company had no budget and that they could not secure that raise.

What would you do?

Now. If any of you is in that situation. What do you do?

It's too easy to put the fault on anybody else. Your boss. The economy. The company you work for.

But guess what?

The only person that led you to be in that situation is yourself. And the only person able to get you out of this situation is yourself.

And that's what Shelley did. And that's what led her to have a successful business today.

Of course, it implied discomfort. Insecurity. A transition period.

But as we agreed in the interview, when put in discomfort, your brain "stretches". It puts you in solution mode.

It makes you discover qualities within yourself that you never thought existed before! And it pushes you to go forward.

Of course, wanting to go forward and doing what it takes to go forward are 2 things.

Do you Struggle with This?

A lot of entrepreneurs struggle with the fear of being judged, not being good enough. They stay in obscurity and are afraid to put themselves out there.

About this, here are Shelley's words:

"Not everybody's going to agree with your philosophy, and I feel like that's one of the things that every entrepreneur has to come to terms with, is what am I going to do when somebody disagrees with me. That keeps a lot of entrepreneurs stuck to reaching new levels because if you're not feeling secure and confident about what you're going to say when you have somebody who doesn't agree with you, or has a tough conversation with you, then it's going to keep you out of the game."

Ways to connect with Shelley:

She invites you to join her Facebook Community called "Health Coaches Make Bank Mastermind"

https://www.facebook.com/groups/930890123655960/

Name of guest : Kevin Rogers

I met Kevin a few months ago, at Titans' Masterclass, an incredible event hosted by my friend Brian Kurtz.

Kevin is a copywriter who has an interesting and inspiring story.

He started his career as a broke comedian and explains how he fought his way to become the person he is today, and how the saying "Follow your Passion and the Money will Follow" is not necessarily true…

Technically, this saying would work under some conditions… Passion is definitely not enough!

We also explore how to embrace your true self and how to integrate who you are in what you do. Which is unfortunately a place where a lot of entrepreneurs fail, feeling that they have a boring story or that they should copy and try to be someone else instead of just putting themselves out there.

We rant a bit on the shiny object syndrome and then dive in into copywriting.

How to recognize when to hire someone to do it for you, why you should definitely develop your copy skills and many other things.

This was a very pleasant and sincere interview, where we laugh, we share, and we bring value… to you!

Enjoy!

Ways to connect with Kevin:

www.copychief.com

Introvert or Extrovert Entrepreneur?

It's funny sometimes how what we see and how someone got there is an inspiring story.

Regan, a woman who appears confident and extrovert admits on this interview being a learned extrovert and born introvert. That it's a skill that she learned along the years for her business, but also to make her impact bigger in the world.

I totally relate with what she says, because it's the same for me.

When I was a kid, I was the solitary type. Quiet. Not that much sociable.

And I am sure that it also relates with a lot of you, reading or listening.

What do Entrepreneurs Struggle with?

Regan and I also talk about how people are torn between doing what they are actually called to do and doing what's expected of them.

How sometimes people stay stuck for a long time and how it takes a lot of courage to get out of this trap and finally express their true self.

How sometimes, as entrepreneurs, people do the mistake of creating another job, still trading time for money, instead of structuring a business that they can leverage.

How people mistakenly think that they can make it all on their own.

Money is just a Mindset

Money is a complex topic.

The relationship with money can be complex.

But Regan describes it like this: money is just a mindset.

The problem with money is that people tend to evaluate their worthiness with the amount of money that they have in their bank accounts.

That number is just a result of past decisions.

Instead, she strongly thinks that people should focus on how they can bring more abundance in theirs lives instead of moaning about all the past mistakes.

Regan's bio: Regan is a serial entrepreneur investor, mindset coach, and the author of the bestselling book Be Your Brand. In her current work she helps entrepreneurs uncover their true message so they can make a bigger impact in the world.

How to connect with Regan

Website: www.reganhillyer.com

Dr Sharon has always been curious about what's going on in people's head. Here is what she says about it :

« It's just amazing to me that people have such interesting reasons that they don't even know about. If you scratch the surface you can get at it, but they will give you a rationale alibi for what they do.

The real reason they do it has something to do with a feeling that they have. There's an emotional end benefit that's much more important.

You can't get that by asking it directly. »

Dr Sharon & Fabienne discuss about the importance of knowing about your audience's psychology as an online business owner.

• Who they are,
• What's important to them
• What problem they are trying to solve
• Say out loud the words that represent features and functional benefits
• What is your unique solution to their problem

Dr Sharon then takes good time to explain the emotional ladder that a client goes through, when they consume your product or service. And to do that, you have to ask them to do a chain of benefits.

There are 4 buckets of these emotional benefits :

• Health narcicism
• Being loved by partner, feeling sexy, feeling attractive
• Altruism
• Nurturance

During the interview, she goes through them in a very detailed way.

About her book : "Get Lost Girlfriend :How I Found Myself When my Best Friend Dumped Me"

This book is about how toxic friendships don't bring any good to your life and when it ends, how important it is to « grieve » about it. Or else, you stay stuck with a wound that could backfire later in your life.

Dr Sharon Livingston's bio :

Dr. Sharon is the co-founder of international Coach Certification Alliance where she helps coaches to become certified. She earned her Ph.D. in the mid-90s, and she's since become one of the world's formal specialists in consumer psychology, group techniques, and finding the emotionally unique selling proposition for any market. Sharon's the woman many billion dollar companies bring in to find out what's deep inside their prospects heads often before an idea for a product or service even exists. She's personally interviewed over 60,000 consumers. Yes, a real number of other emotional response to advertising.

Ways to connect with Dr Sharon:

www.toxicbestfriend.com

www.thecoachingtest.com

cell phone : (605) 505-5000

Abbey is the copywriter and content strategist for six and seven figure plus businesses. She's been writing copy since 7th grade when she tried to make a boy fall in love with her by writing a 30 page novella and now she writes her own blog, On Life and Writing dot com.

In this interview Fabienne discusses copywriting with Abbey and Abbey shares lots of great authentic information along with her opinions. Talking about her book 'How To Learn Voice' Abbey defines 'voice' and explains what would be the first thing an online entrepreneur could do to find his own voice. She suggests there are 3 parts which makes a voice: tone, vocabulary and length. Abbey also explains in detail 3 steps to recognize your voice. She gives clear and informative answers for entrepreneurs in finding the right copywriter and how and when they should delegate the copywriting process, in what extent they should be involved in the process themselves. She also gives advice for copywriters in order for them to write a great copy for their clients according to the right market. Listen to this amazing discussion to get the strategies behind writing a great copy!

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"I'm going to get simple and proven marketing strategies from these self-made entrepreneurs, forming a true "Virtual Mastermind" so you can model them and experiment steady growth for your own business in the next 6 months"

- Fabienne Raphael

Izabela is the company director, business development manager and head of customer experience for Music Radio Creative. Music Radio Creative is all about voice overs and jingles. Izabela is the brains behind many operations within the company. Izabela is also the co founder of New Media Europe, a conference for entrepreneurs, freelancers, business owners, content creators focused on growth.

In this interview Fabienne discusses with Izabela about her company, how she started it and also about the New Media Europe, a conference for entrepreneurs, freelancers and business owners focused on growth. Izabela's company deals with sound and audio professionals and explains in detail what business owners most struggle with. She gives examples of 2 kind of business owners and says the tricky part is when someone is getting started in their business and they don't know from where to get started. Izabela explains how is it working with your husband on a business and how one can enjoy the working relationship. She along with her husband created New Media Europe conferences, 3 years in a row and she explains the ups and downs which comes with expanding a business to that level. Listen to this discussion to get to know about what New Media Europe is all about and how it has been benefiting Izabela's business!

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Sheevaun is a business advisor, master coach, and energy thought leader. She founded Energetic Solutions, Inc to help entrepreneurs and individuals alike to achieve amazing results using uncommon ancient principles.

In this interview Fabienne and Sheevaun talked about healing oneself with the energy inside them. Sheevaun believes that energy is everything. She has been using it to build sales teams, marketing plans, get successful and has also discovered a formula for it. According to her there are certain meditation techniques by which one can not only heal themselves but also to make their businesses better. She explains in detail that how she's helping others to recognize and achieve it. Sheevaun shares the secret of why some entrepreneurs get stuck in their business and what's the main cause. She helps people in realizing the negative thoughts inside them and how to take control of it. Listen to this amazing discussion of healing powers with the help of positive energy!

Justin is the co-founder and president at Conversion Fanatics and the best selling author of 'How to double your customers, sales and profits with A/B testing'. Justin is a 14 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don't lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.

In this interview Fabienne and Justin talk about testing, converting and optimizing to make a business sales grow faster. How one can create a world class company with incorporating systems and processes. What are the key factors when it comes to a target market and how to make your sales & landing pages more attractive for customers to buy more. Justin differentiates between strategy and tactic of converting an online business into a system so that it can run even if the owner is not present. How to make use of a great team of employees to make it work for you & your business. His viewpoint is that in order to have a competitive advantage over competitors a business must constantly evolve it's marketing message. Any place that is a touch point for your visitors, optimize it! Listen to this amazing discussion where Justin shares ALOT of valuable and authentic info on optimization & A/B testing!