Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Eric is the CEO of a rapidly growing digital marketing agency, Digital Grain. He’s an author and entrepreneur who has proved that his methods work when it comes to hiring, sales, marketing and productivity which in turns cut the sales force. He also regularly collaborates with Forbes and entrepreneur magazines and he’s an expert in helping one learn strategies and tactics to make your online business grow and mistakes to avoid along-the way.

In this interview Fabienne and Eric discuss about digital marketing, Eric's career & business path, how he transitioned from a full time job and being a video gamer into running a successful digital marketing company. Eric shares the latest trends in digital marketing in which Google advertising is the hottest and most reliable nowadays. Sharing his views on blogging and content marketing Eric says  that in the first 2 years of starting a business one should only focus on the business itself rather than anything else. Starting your own blog and writing on it is much better than writing on someone else's blog. In using social media for sharing blog posts Eric suggests that focus on a single platform when you publish a blog post. He also shares some great tips on YouTube marketing and advertising. Listen to this interview to know latest trends going on in the digital marketing world!

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"I'm going to get simple and proven marketing strategies from these self-made entrepreneurs, forming a true "Virtual Mastermind" so you can model them and experiment steady growth for your own business in the next 6 months"

- Fabienne Raphael

Featuring: Jay Baer, Andy Crestodina, Melinda Chen, Dorie Clark, Vernon Ross, Jordan Harbinger, Dan Lok, Donnie Bryant, Susan RoAne, Jason Van Orden, Rick Martinez, Brian Kurtz, Craig Carpenter & Fabienne Raphaël

Click here to get your Free Ebook: A FULL TRANSCRIPT of this Milestone Episode!

Jenn Scalia is a visibility strategist for entrepreneurs who want to make an impact. This professed introvert and single mom went from rock bottom to creating a multi six-figure business. Known for her tough love, no-B.S. style, Jenn helps entrepreneurs overcome their biggest fears and empowers them to share their message with the world.

In this discussion Fabienne and Jenn talk about her journey from being an introvert to becoming an expert in visibility. Jenn thinks that decision making is very important in one’s life, and a lot of rapid success is because of decision making. Surrounded by like-minded and wise people helps you in being successful. Jenn advises not to build a business that doesn’t serve you and not to copy other people. One can only succeed when they accept who they are, because people are buying from you and they have to really “know” you in order to buy. Jenn also gives advice on using video for social media platforms and says if you’re great on video there’s a tremendous opportunity to get online visibility. Listen to this interview to get amazing tips on online visibility from Jenn.

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"I'm going to get simple and proven marketing

- Fabienne Raphael

Kim is the founder of Your Social Voice. He is a world renown Social Media Marketer, focusing on Facebook. He is also an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures. Your Social Voice helps businesses get heard on social media, and most importantly, build engagement, generate more leads and more sales.

In this interview Fabienne and Kim discusses Facebook and compare it with other social media platforms such as Twitter, Instagram and Snapchat. They also discuss different methods of advertising on Facebook and connecting with the audience the right way. Kim suggests that someone who wants to use Facebook for their business, they have either to invest their time or their money. Two main things for Facebook usage is the right target audience and then connecting enough with them to build a relationship. How many times should you connect with your audience on a Facebook page, and how to handle the changes Facebook make every other month, Kim explains all in detail with comprehensive examples.  Listen to this interview to know the difference between Facebook and Instagram Ads and what's better in investing, Twitter Ads, Google adverts or any other!

Andy is an author, blogger, podcaster, speaker and consultant. He has helped thousands of companies and their salespeople to accelerate their sales. Andy is the author of Amp Up Your Sales, which is listed on Amazon’s list of the 20 Top Rated Sales Books of All Time. Andy is also the author of Zero-Time Selling, which won Top Sales World’s award as one of the Top 3 Sales & Marketing books of 2011. He is recognized by Forbes as #7 global social selling influencer in their list of Top 30.

In this interview Fabienne asks Andy about selling techniques and how to deal with the fear related to selling. Andy advises that people should learn to accept the 'No' and don't take it personally. For successful selling always keep in mind that customers invest time in you so always provide good value to them. From an entrepreneur pov, you’re investing money to generate leads for your business and when your salespeople don’t follow up on the prospects, it’s like throwing money away. He shares the concept of responsiveness and answering with value answers to your customers' problems. Entrepreneurs shall think of a process to follow up on prospects and that's what Andy shares in his interview. Listen to it & get to know about the concepts of Prospects-off-the-street, Memorizing and elevating your pitch before a call and much more!

Robert Hartline is the founder of Call Proof. A serial entrepreneur, he built his businesses to where today they generate $24 Million in total revenue. His expertise around sales and automating follow up sequences helped hundreds of entrepreneurs and salespeople, contributing to millions of dollars in additional sales.

In this interview Fabienne asks Robert different aspects of selling and he shares his advice along-with great tips and tricks. Robert explains the exercise of overcoming fear in detail  and shares his opinion that as a salesperson, people don’t reject you but the idea of a product itself. He shares his unique advice on becoming an expert at selling by doing a role play with 2 kinds of players. One can record the whole process but the more important thing is to have someone else to critique it. The most important part of the interview is where Robert shares about how many kinds of objections there are and how a salesman can react to those objections. Listen to this interview to get to know amazing advice on rapport building, following up on prospects and what are the two important follow-ups nowadays!

Kerry is the CEO of Exit strategy group. Kerry is Australia’s Most Respected Exit Strategy Advisor When it comes to being able to ‘monetise’ a business for sale, Kerry Boulton has over $15.4 million worth of runs on the board from businesses she has successfully helped build and sell over the past three decades. Kerry Boulton is the international author of The Uncensored TRUTH About Exit Strategies: 10 Myths Every Business Owner Must Know Before Creating Their Exit Strategy.

In this interview Fabienne and Kerry discuss about the exit strategy for a business. According to Kerry, it doesn't matter if you're an online business owner or a brick and mortar, having an exit strategy is very important as an investor in your own business. Fabienne asks Kerry a question regarding branding that is it good to have a business on your name, and she advises to have your business on it's own as what services you offer. Kerry shares her advice for entrepreneurs who are in love with their businesses but when it comes to sell them how shall they handle their feelings and how to plan for it. She also shares tips about evaluating a business and knowing it's worth. Listen to this interview and get to know how to take care of your business even when it’s time to sell it.

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"I'm going to get simple and proven marketing strategies from these self-made entrepreneurs, forming a true "Virtual Mastermind" so you can model them and experiment steady growth for your own business in the next 6 months"

- Fabienne Raphael

Kim Ades is the founder of StartUpGrowthExpert.com. She is an entrepreneur, author, speaker, coach and mother of five. Kim is one of North America’s famous coaches with the focus on mindset and thought mastery.

In this interview Fabienne & Kim talks about living a successful life and balancing it with family & work passion. Kim thinks that balance is a little over rated and she believes in 4 factors to achieve instead of passion & those are passion, engagement, involvement and connection. In her opinion with balance nothing happens, the real thing is involvement and engagement. If someone is fully focused in their day to day lives they can achieve success very easily. Her business Frame of mind coaching helps people to build emotional resilience. She advises people to write their daily activities in a journal to track them. The thing that stops every person from achieving their goals is, their thinking. Listen to this amazing interview to get the advice on living a life you always wished for!

Joan is the expert when it comes to understanding how emotions learned in childhood affects a person’s earning capacity.  For over 20 years she has been making income online, helping entrepreneurs and practitioners experience freedom from struggle, personally professionally and financially. She is a dynamic speaker & coach who brings knowledge to her work. Thousands have benefited from Joan’s groundbreaking book “Build your money muscles: 9 Simple Exercises for Improving your relationship with money.”

In this interview Fabienne & Joan talk about money! Joan thinks that in any kind of business if you're not paying attention to your numbers, you're going to get into trouble. She gives tips about how to keep check on your numbers on weekly basis using financial management software and why it's important. People can go bankrupt if they don't know how to manage cash flow. She also explains the deep connection between emotions related to money & manage our finances. On earning the right amount of money for oneself, Joan thinks that one has to start with the self concept. If you don't perceive yourself to be a person to earn a hundred thousand dollars or more, then it's pretty hard for you to get there. She also explains different terms and concepts from her new book 'Build your money muscles', such as what is 'Identity Factor' & 'Moving Stupid'. Listen to this interview & know why people are disoriented when they gain a big amount of money or their business grow & how to control that confused feeling.