Marketing to Millionaires

My guest, Dr. Joseph Michelli is a world renown speaker, author and consultant who shares his knowledge of exceptional business practices with corporate leaders to develop productive workplaces with a focus on customer experiences.

He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. One of my favorite books he wrote is The New Gold Standard. It’s a must for training my team to specifically learn how to adopt the principles of the Ritz-Carlton level of customer care and service, which is essential for servicing our affluent clientele.

Our discussion starts with Dr. Michelli telling us about customer service. And by sharing examples from some of the companies he has consulted with he describes what is important for our affluent market - the journey to a great customer experience.

According to Dr. Michelli, a great customer experience is when companies and their employees meet customer expectations and exceed them. They develop emotional connections and then customized the service delivery to the wants, needs and desires of their customers, both stated and unstated.

In my opinion, a great customer service experience is not some strategy that’s “nice to have.” It’s a requirement if you want to build loyal, affluent customers.

Dr. Michelli’s new book, Stronger Through Adversity is really fascinating. In our conversation we did a deep dive about leadership:

·        Some of the challenges company leaders are facing because of Covid.

·        How leadership is changing.

·        How it relates to how we work with each other, as well as our clients.

·        The opportunities and need for investing in elevating experiences.

In the process of writing this book Dr. Michelli interviewed 140 leaders of major corporations around the world. The goal of the book is to help current and future leaders manage in times of crisis and beyond those critical times to position their brands for lasting success.

I hope you will be inspired by our stimulating and thought-provoking conversation. 

Enjoy the show!

Links Mentioned:

Marketing to Millionaires Success Circle on Facebook

Dr. Michelli’s new book, Stronger Through Adversity https://www.josephmichelli.com/stronger-through-adversity/

Connect with Dr. Joseph Michelli

Website: https://www.josephmichelli.com/speaking/

Facebook: https://www.facebook.com/TheMichelliExperience

Connect with Kelly

Website: www.MarketingToMillionairesPodcast.com

Facebook: www.facebook.com/officialkellyoneil

Instagram: www.instagram.com/officialkellyoneil/

Linked In: https://www.linkedin.com/in/officialkellyoneil/

YouTube: https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

More than ever, people make purchases based on social proof. That’s especially true of affluent buyers. My guest today is one of my partners, Troy Howard, owner of So Tell Us, an industry disruptor in online reviews and referrals.

Troy has always had a passion for combining technology and marketing, leading him from selling yellow page ads to becoming the youngest executive of a publicly traded marketing company producing over $160-million in annual revenue. Troy ultimately started his own marketing agency with 3,800 clients in 27 countries.

Troy’s current business is called So Tell Us, the world’s only software review platform that lets businesses instantly capture video, audio and written reviews from their customers using an app in less than 30 seconds. The very best reviews are automatically marketed online for businesses through their website, social media sites and search engines. This combination of video reviews, powerful review marketing and automated referral system has changed the review industry as we know it.

During our conversation, you will learn:

Why social proof is so important.

How social proof is almost as powerful as a personal referral.

How social proof increases profit.

How social proof can even be better than a personal referral.

How social proof increases profit.

Enjoy the show and the generous offer from Troy noted below!

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook

Free: So Tell Us Lite Account plus the ebook: The Power of Online Reviews (Value: $499)

Connect with Troy

Facebook: https://www.facebook.com/sotellus/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

I recommend mobile marketing for my clients that own a company that’s my size or larger. It’s also a great marketing tool for new entrepreneurs. Mobile marketing, or as Ryan Fenn calls it “conversational marketing” is a mix of automation and human interaction. Ryan is one of my partners and a master at mobile marketing. Ryan is the President of Chiirp Mobile Marketing.  His success includes building multiple successful online courses that sold exclusively through text message marketing. His first course did $1.4 million in sales with only a $250-thousand Facebook ad spend.

He built CHIIRP, a software platform that automates outbound marketing with a focus on text messaging.  That platform and how it’s used makes mobile marketing so effective with the affluent market. It has been a game changer in my business and I recommend you try it with your affluent clients.

In our very thorough conversation, you’ll learn:

·        The "kiss of death" when marketing to the affluent and how mobile marketing helps you avoid that.

·        How mobile marketing cuts to the chase and speeds up the conversation with your affluent clientele.

·        The two most important needs of the affluent market and how mobile marketing delivers.

·        How to stay legal with mobile marketing.

Enjoy the show and take advantage of Ryan’s very generous offer!

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook

Special Discounted Price on Chiirp Single User Subscription - Get It for only $149/Month (Actual Price: $400)

Connect with Ryan

Facebook: http://facebook.com/chiirp

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

The idea of contacting a celebrity to endorse or showcase your product or cause can be intimidating. But it’s not impossible. And getting a celebrity client to become your affluent client is a real possibility. For the past ten years, I’ve relied on Jordan McAuley for his expertise to help me make inroads to reach celebrities and influencers.

Jordan is the founder of Contact Any Celebrity, an online database that helps entrepreneurs, marketers and small businesses contact celebrities, influencers and public figures.

He is the editor of The Celebrity Black Book and author of Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous, plus Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility, and Star-Powered Publicity.

Jordan’s books and services have been featured by American Express OPEN, The Associated Press, CNN, E! News, Entrepreneur Magazine, Forbes, Fox News, Investor's Business Daily, New York Daily News, The 4-Hour Workweek, The Guardian UK, USA Today and more.

During our conversation, you will learn:

How marketing to celebrities is an untapped-resources that anyone can access.

The three best tips for accessing and converting celebrities to clients.

The easiest celebrities to target and why they are the best.

The little secret of many celebrities and how you can make that work for you.

The ONE THING that celebrities cherish and if you do it right will make them your raving fan.

I hope you will put Jordan’s expertise and advice into your projects. And take advantage of his very generous gift. Enjoy the show!

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook

7 Days FREE Trial Access on Private Online Database Of 59,000+ Celebrities, Influencers & Public Figures Worldwide (Value $297)

Connect with Jordan

Twitter: @contactcelebs 

Instagram: @jordanmcauley

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

The LinkedIn strategist and expert I depend on is Karen Yankovich, CEO of Uplevel Media. Karen’s company is a LinkedIn marketing firm delivering profitable, cutting-edge LinkedIn strategies. 

A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM Radio. She is also the host of the popular podcast “Good Girls Get Rich.”

We had a really interesting conversation with a number of insights including:

·        Why LinkedIn is currently THE hottest place to reach affluent clientele.

·        How to mine LinkedIn to mimic referral-based marketing (the best kind).

·        How to build solid trust at first glance for your brand through expert profile-development.

·        What a high-converting lead relationship management strategy looks like with the busy affluent market.

·        Why you should not look at LinkedIn as social media, but as virtual networking and how that makes a HUGE difference.

I’m sure you’ll learn a lot from our conversation and I hope you will participate in the special marketing technique that Karen shares. Enjoy the show!

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook

Get Started On LinkedIn E-Book (Value: $500)

Live Q&A LinkedIn Profile Optimization (Value: $500)

Connect with Karen

Linkedin.com/in/karenyankovich

Twitter.com/karenyankovich

Facebook.com/karenyankovich

Instagram.com/karenyankovich

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

In my company, we are highly strategic and believe in systemizing everything. My partner, Nathan Hirsch and I have the same practice when it comes to the world of virtual assistants. Nathan is an entrepreneur and expert in remote hiring and eCommerce. In 2015 Nathan co-founded FreeUp.com with an initial $5,000 investment, scaled it to $12-million per year in revenue and sold it in 2019.

Today, Nathan is a co-founder of Outsource School, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. Nathan has appeared on over 300 podcasts, is a social media personality and loves sharing advice on scaling remote businesses.

In this eye-opening interview about virtual assistants, you’ll learn:

·        Profit inducing tips for utilizing virtual assistants to generate affluent client leads in your business.

·        How to hire, train and guide outsourced virtual assistants to become profit centers for your business.

·        Why hiring a virtual assistant allows you to focus on your zone of genius and get day-to-day tasks off your plate.

·        Why the trifecta of skill, attitude and communication can be more important than experience when hiring a virtual assistant.

Enjoy the show and the incredible, generous gifts listed below.

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook

Cracking The VA Code: Get Free Access To The First 5 Modules Of Cracking The VA Code (Value: $497)

The VA Calculator: Want To Know How May VAs You Can Afford? (Value: $100)

Sign Up for Outsource School VA Crack Code and Get 15% Discount. Use Coupon Code: PROFITOLOGY (Value: $997)

Connect with Nathan

Facebook: https://www.facebook.com/outsourceschool1

LinkedIn: https://www.linkedin.com/company/outsourceschool 

Twitter: https://www.twitter.com/SchoolOutsource 

OutsourceSchool: https://www.outsourceschool.com

Email: [email protected]

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

My friend, Bridget Brady is my go-to person regarding social media marketing to not only build a brand, but to strategically attract affluent clients.

Bridget’s company, Amp Up My Biz is a leader in the world of online marketing. Bridget and her team provide full-service, soup-to-nuts marketing solutions including: social media marketing and training, website design and development, graphic design, email marketing and more. Her latest book, “Jobs to Jammies! Get out of your J.O.B. and Be a Work-in-Your-PJs Entrepreneur” is a #1 International Bestseller.

Bridget has had the opportunity to speak internationally for audiences large and small. She has spoken on stage with many industry greats, including the legendary, Les Brown; Ernst & Young’s Entrepreneur of the Year Larry Broughton and “Rockstar” marketing expert Craig Duswalt. Bridget also facilitates private corporate trainings for sales teams and high-level executives.

In our fast-moving conversation, we discussed:

How an "Insta-famous" social strategy will hurt instead of helping you with affluent clientele.

How to use social strategy to zero-in on your ideal affluent client.

The number one mistake to avoid on social media when marketing to the affluent.

How social media can be a force-multiplier for your company or totally tank your sales.

How the perfect "perception" on social media is enough to establish you as an absolute pro in your field.

 

I’m sure you will gain a lot of insights from our conversation. Enjoy the show and the special gifts!

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook

The 3 Behind-the-Scenes Secrets to Social Media Success in 2020 and Beyond - Free Webinar

 

Connect with Bridget 

Facebook.com/AmpUpMyBiz

Twitter.com/AmpUpMyBiz

YouTube.com/AmpUpMyBiz

LinkedIn.com/in/TheBridgetBrady

Instagram.com/AmpUpMyBiz

Pinterest.com/AmpUpMyBiz 

 

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg understands the power of SEO – search engine optimization. Meg teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world.

Meg has personally helped me understand how our website can be improved and the importance of SEO. Highlights of our conversation include:

·        What "death by a thousand paper cuts" is and why it keeps you from being found by the affluent.

·        Why a designer and developer aren’t enough to create a high-performance website.

·        Why a mentor-style SEO expert is needed to bring your WHOLE team up to speed to reach your organic traffic goals.

·        How spot-on SEO keeps you nimble in a constantly changing digital environment.

·        How SEO and lean social media marketing work together to help you get seen by affluent clientele.

·        How most of the strategy that courses and coaches will not help you be seen by affluent clientele.

SEO can be a mystery and Meg clarifies how to better reach our target market. Enjoy the show!

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook

Comprehensive Web Audit (Value $150)

Connect with Meg

Instagram: https://www.instagram.com/clappingdogmedia/

Facebook: https://www.instagram.com/clappingdogmedia/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

Roberto C. Candelaria is the CEO and Co-Founder of Ready to Propel, LLC, a purpose-driven marketing and talent agency. He is the best-selling author of "Sponsorship for Influencers" and host of “The Connected Community Leader” Podcast.

As a business profit strategist and sponsorship consultant working with over $25-million in funding, his strategies have changed the way brands build their platforms, connect with partners and sponsors and generate even more profits through sponsorships and partnerships.

Roberto has worked with companies such as American Airlines, BMW, DELL, Disney, Enterprise Car Rentals, Hilton Hotels, Southwest Airlines, State Farm Insurance, Wells Fargo, and Zappos – to name a few.

His clients and students have been sponsored by brands such as Accelerant, Adobe, Bell Helicopter, Black Enterprise, B.E.T., Capital One, Disney Parks, Disney Animation Studios, Cadillac, Dove, Microsoft, US Bank, Vocus and the WWE.

A recognized industry leader, Roberto’s products and presentations have made him a renowned, innovative expert. As one client recently said, “If you follow his plan, success is inevitable.”

Our conversation included:

How to use sponsorships to sit at the table with your affluent clientele at high end events.

What you need to have in place to not lose your new ideal affluent clientele.

The biggest mistake entrepreneurs make when trying to reach affluent clients through sponsorships and how to avoid it.

How sponsorships could be your most profitable and reliable marketing strategy to affluent clientele.

Top three profit-inducing tips for sponsorships done right.

Sponsorships are a great way to work with your affluent clientele. Enjoy the show!

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Sucess Circle on Facebook

Sponsorship for Influencers: Profitable Partnerships in 5 Simple Steps (Value: $299 - Use Code: KELLY)

Sponsorship Sales Overview Checklist (Value: $299)

Connect with Roberto

Instagram: http://instagram.com/robertocandelaria 

Facebook: https://www.facebook.com/groups/propelyourprofits/ 

Website: https://www.facebook.com/robertoteaches 

LinkedIn: https://www.linkedin.com/in/robertoccandelaria

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is a genius at connecting millionaires and billionaires. He’s a Joint Venture expert and knows how to create profitable partnerships. Sohail Khan is the founder of The Venture Group.

Prior to starting The Joint Venture Group, Sohail has had over 15 years of sales, joint venture marketing and business experience. Having previously built a multi-million-dollar internet training business, which he started with just $1,000 in 2000, he then sold a majority stake to a $150M IT company in 2006.

In 2008, the IT company went bust and Sohail lost everything. However, he retained the knowledge and expertise of building a business with over $10 Million in sales using just joint ventures.

In 2009 Sohail set himself a challenge to make one-million dollars within 12 months using nothing but just his joint venture marketing expertise. He managed to close a $1.5 million joint venture in just 30 days!

In 2011 Sohail launched BrokeringBootcamp.com to train individuals worldwide to operate their own six and seven figure Joint Venture Brokerage, also giving business owners access to a specialist professional support network to help them create high-level and low-cost joint ventures to double or even triple their sales and profits!

In 2014 Sohail published his first #1 International Bestselling book with the late Jay Conrad Levinson, titled "Guerrilla Marketing and Joint Ventures."

Here are some of his strategies:

·        The biggest mistake entrepreneurs make when arranging joint ventures.

·        How to use joint ventures to get access to your ideal affluent client base.

·        How your most profitable strategy can cost you nothing.

·        The one thing that is at the core of developing a sustainable, profitable business in an every-changing market.

·        The winning approach to take when reaching out to potential joint venture partners and what to absolutely NOT do.

Sohail has taught me so much and I hope you will benefit from his expertise. Enjoy the show!

Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook

The Million Dollar Joint Venture Agreement Templates

The JV University Online Program (MPS’s Make 6 & 7 Figures A Year Using Joint Ventures)

Connect with Sohail

Facebook https://www.facebook.com/thejvguy

LinkedIn https://www.linkedin.com/in/sohailkhan/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices