Lauren Kane is one of my clients who is enjoying great success because of what she learned in the Marketing to Millionaires program. 

Lauren has worked with female entrepreneurs for a decade. She spent six years as Director of Operations for one of the nation’s largest Angel Groups/early stage VC firms, Golden Seeds.

After Lauren left Golden Seeds she decided that she wanted to continue to serve female founders, to take what she knew from being on the investor side of the table (especially now as an Angel Investor herself) and help founders be more strategic with their fundraising efforts.

Lauren has successfully figured out how to do just that.

Her clients get the attention of the right investors, in less time, which

means they can focus on scaling their company.

Lauren’s initial challenge was getting through the VC gatekeepers. The example of her story is so important, because if you are going to be marketing to affluent clientele, you need to know how to get through gatekeepers, whatever the business.

When Lauren first started on her own she was calling herself a business coach for female entrepreneurs. The sales process was long and arduous. She struggled until she put into practice what she learned in my program.

She shares:

·        How I helped Lauren find her genius zone in five minutes and why.

·        Without positioning she was not standing out from the competition.

·        She followed the Marketing to Millionaires plan and focused on only doing one step at a time.

·        She concentrated on creating a deeper relationship with her affluent clients. It’s the fastest path to the cash with affluent clientele and the return on investment is highly lucrative.

·        She made connections by thinking of it from a place of service, which made networking easier.

·        She continues relationship building.

I’ll summarize with these three big takeaways:

·        Operate in your genius zone.

·        Be well positioned and clear on your ideal target client.

·        Use personal connections and continually nurture them.

I hope you’ll be inspired by Lauren’s action steps and you’ll reach out to her in our Facebook group.

Enjoy the show!

 

Mentioned in This Episode 

The Marketing to Millionaires Success Circle on Facebook

 

               Connect with Lauren 

Website: https://vcworthybusiness.com

Facebook: https://www.facebook.com/vcworthybusiness

Instagram: @laurenkanevcwb

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

I would say that about 90% of the sales within my own company actually happens immediately after we have an event. And if you’ve heard that the fortune is in the follow-up, it’s so true.  

From the very moment you start a marketing campaign, whatever it is, you need to actually make sure that you are planning for the follow-up process. You need to have a mechanism, a system to follow and capture your leads, and to keep track of your prospects in detail.

I teach a very specific process and it involved using a customer relationship management software. The process involves keeping track of your prospects and clients with personalized, follow up action. I give you an idea of what the process is in this episode. I hope you will consider how using my system can change your business.

Remember to check out the Selling to Millionaires virtual event, September 21 and 22nd. This is the first time I’m offering it to the public to support entrepreneurs and small businesses. One of the things you will learn is the follow up process I discussed in this podcast. And there is also going to be a digital home study course. I can’t wait for you to add six, seven or eight figures to your bottom line.                                                                                                                                                                                    

Details Below:

Connect with Kelly 

The Marketing to Millionaires Success Circle on Facebook

https://www.facebook.com/groups/M2MSuccessCircle/

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

My students have told me that after learning my four pillars of the relationship close, as well as the Selling to Millionaires system, they can’t believe how easy their sell journey becomes. The sales process I teach is not going to make you feel salesy because it’s a relationship process. It will help you enroll your clients right on the spot!

Sales is one of my favorite subjects and I think you will find success with what I call the 4-Step Affluent Closing Process.

Here’s the summary:

·        Step one - Listen and diagnose. Ask clarifying questions to make sure that you understand what the problem is and the solution you will provide.

·        Step two - Showcase your expertise. Tell them what they really need in order to solve the problem.

·        Step three – Review your solution. Sell them the opportunity for you to solve their problem.

·        Step four – Ask for the business.

Listen to the details and how easy it is to implement.

And I welcome you to join my Selling to Millionaires virtual event, September 21 and 22nd.

Details below.

There are resources and weekly trainings in the Marketing to Millionaire Success Circle on Facebook. Please feel free to join us and ask me your questions

                                                                                                                                                                                       

Mentioned in This Episode

 

The Marketing to Millionaires Success Circle on Facebook

https://www.facebook.com/groups/M2MSuccessCircle/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve previously recorded strategies for reaching our target market and they are correct if we were dealing with normal day-to-day business. However, life in this COVID-19 global pandemic has presented challenges that require us to make pivots. 

By activating those pivots I have seen enormous growth and success coming from my clients and within my own business. 

It all starts with you paying attention to your mindset and making the decision that this is going to be the biggest growth opportunity in your business that you've ever had to date. Then take action. 

Here are some of the most successful strategies you can follow and what I see working now:

·        Pivot your marketing strategy. As an example, consider online paid networking, hosting or attending virtual events.

·        Pivot your delivery strategy.

·        Understand that the affluent market sees this time as an opportunity for growth and you can still meet their needs.

·        The most important strategy as a marketer is to have a mindset of abundance.

·        Keep reaching the affluent market and don’t focus on the saturated mass market. 

My personal advice is “don’t give up.” Remember, I’m here to support you with our programs. More importantly, you have support from an incredible community who are all generous in sharing their expertise with you.  

There are resources and weekly trainings in the Marketing to Millionaire Success Circle on Facebook. Please feel free to join us and ask me your questions. I hope you’ll be inspired!                                                                                                                                                                                      

Mentioned in This Episode

 

The Marketing to Millionaires Success Circle on Facebook

https://www.facebook.com/groups/M2MSuccessCircle/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Marketing to Millionaires™ Podcast!  

I love a good market disruption and a good outlier story. I’ve got a great one for you today shared by Monique Gaffney, a client of mine in the Profit-ology Business Incubator.  

Monique is breaking all the rules in working with CEO’s in a specific industry, who have a calling and bigger vision to radically shift their industry. Through her six-step proprietary method, she helps those leaders implement a new piece into their training system that empowers everyone to remove any limits they think are present, speak from a place of authenticity that attracts people to them, then supports them going forward with this duplicable, yet powerful system.

You’ll learn what she did specifically in order to create stellar results quickly and how she pivoted to the to the top of her industry. Monique is now the go-to expert for the industry she serves. 

Monique openly shared with me:

·        Her spiritual journey led to Core Wound Healing.

·        She was successful, but with my help she was able to pivot and confidently reach the affluent market.

·        The aha moment of finding a market that she could serve that’s underserved by her profession.

·        The surprising and unexpected market she is serving.

·        Her success in reaching the top 1% of that market. 

I’m so proud of Monique’s progress and how she is living her authentic self. Thanks for listening and be sure to join us at the Marketing Millionaire Success Circle on Facebook.

Mentioned in This Episode

Marketing Millionaire Success Circle on Facebook 

 

Connect with Monique Gaffney

 

Website https://www.MoniqueGaffney.com

Facebook https://facebook.com/MoniqueGaffneyOfficial

Instagram @MoniqueGaffney

LinkedIn https://linkedin.com/in/moniquegaffney

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m so excited to be introducing you to my Marketing to Millionaires Expert Series. This is a brand-new initiative to help you master the art of marketing to affluent clientele. 

If you haven’t registered for this incredibly valuable summit, please make sure you run over to marketingtomillionairessummit.com 

Today I’m introducing you to some of the experts you’ll be listening to. They are all strategic partners of mine. 

One of the most important things I practice and teach to my clients is the value of developing synergistic, strong partners. And today, I’m sharing how I make my strategic partner program super fruitful.

This is what I look for with in strategic partners:

·        They have a deep desire to provide exceptional service.

·        They have a platform and are in alignment with my value of creating service over sales.

·        They are experts in their field.

·        They have a track record in providing their clients results.

·        They want to add value to my clients and partners.

·        We share synergistic values such as operating strategically.

·        They are strategic about helping individuals set up their businesses to get the results that they desire.

In my partner program we are individuals where we are all working together to create business advancements, not just for ourselves and each other, but also for our clients.

We are all trusted experts who support one another. We all want long-term partnerships.

Some of my expert partners on the Summit include:

·        Karen Yankovich - strategically socially sell on LinkedIn

·        Kate Schnitzer - video brand expert

·        Matt Johnson - podcaster; author MicroFamous

·        Sohail Khan - internationally known profitable JV broker

·        Megan Clark - SEO expert

·        Ona Christie Martin - copywriter marketing to the affluent

·        Bridget Brady - social media strategist

·        Jacqueline Nagle -  Speakable You – high performance speakers  

·        Brielle Cotterman – celebrity publicist and creating influencers

·        Ryan Fenn - mobile marketing expert

·        Jordan McCauley - reaching celebrity clientele 

Enjoy the show and meet the experts on the summit! 

Mentioned in This Episode 

Marketing to Millionaires Summit

www.marketingtomillionairessummit.com 

There are resources and weekly trainings in the Marketing to Millionaire Success Circle on Facebook. Please feel free to join us and ask me your questions.

 

The Marketing to Millionaires Success Circle on Facebook

https://www.facebook.com/groups/M2MSuccessCircle/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

I want to thank everyone in my community for your raving comments and being so active in the Facebook community. I’m privileged and excited to invite you to my Marketing to Millionaires Summit (online), where you’ll meet all of my experts and partners. Please register at the link at the end of these notes.

Something I want to make clear is that there is a very big difference between selling high-ticket items and selling to affluent markets. There is room for both strategies in the marketplace, but at Marketing to Millionaires™ we take a very different approach to what is being taught in the industry.

In this episode I’ll explain:

·        The difference between selling high-ticket programs and selling to affluent consumers.

·        Why we don’t teach the ascension marketing model.

·        How marketing to affluent buyers calls for a different type of model.

·        Our four-question approach in reaching our affluent buyers.

·        Marketing to the affluent is easier than reaching a mass market buyer with faster results if done properly.

Please join the community at The Marketing to Millionaires Success Circle on Facebook and I look forward to being with you at our exciting summit!

Enjoy the show!

Mentioned in This Episode

Register for the Marketing to Millionaires Summit  www.marketingtomillionairessummit.com

The Marketing to Millionaires Success Circle on Facebook

https://www.facebook.com/groups/M2MSuccessCircle/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mobile marketing is critical if you want to reach your affluent clients; to serve them, and to nurture and create relationships. And mobile has the unique ability for us to communicate directly to your clients or potential clients.

The marketing trends all point to mobile devices so it’s essential to learn how to use mobile marketing correctly, making sure your presence is mobile friendly, always finding ways to capture phone numbers and using the right capture software when executing your campaign.

In this episode I’ll give the basics about mobile marketing and things for you to consider with your campaigns including:

·        Is your online presence mobile friendly and how to find out if it is?

·        Mandatory requirements on mobile helps to qualify clients.

·        Tactics for enrolling clients on your website and acquiring phone numbers.

·        How to be effective when enrolling your potential, affluent clients.

·        Statistics on affluent clients purchasing online.

·        Different marketing platforms such as Call Loop, Chirp, Text to Lead and how they work.

·        Examples of a marketing campaign and the conversation it should generate.

·        The importance of developing a “short” campaign.

There are resources and weekly trainings in the Marketing to Millionaire Success Circle on Facebook. Please feel free to join us and ask me your questions.

Enjoy the show!

Mentioned in This Episode

The Marketing to Millionaires Success Circle on Facebook

https://www.facebook.com/groups/M2MSuccessCircle/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Marketing to Millionaires™ Podcast!

Joining me today is one of my rock star students, Wendy Sterling. Wendy is the founder of The Divorce Rehab and is a master of marketing to affluent clients. Using the strategies and process taught in my Marketing to Millionaires™ course, Wendy has become a leader in her industry. In this episode Wendy shares her three biggest tips on enrolling clients that you can use for your premium level programs and services.

Wendy also shares:

·        Her journey to finding a new foundation for her own life

·        How she developed her five-step signature program

·        The challenges of being an entrepreneur and finding her perfect client

·        The power of niche marketing

How she uses her Marketing to Millionaires™ insights to:

·        Collaborate to Accelerate  

·        Leveraging other people's networks

·        Solving your client’s problem by taking a stand for your client

·        Her bonus tip – using phone conversations to convert

Mentioned in This Episode

Wendy Sterling – The Divorce Rehab

 

Connect with Wendy Sterling

 Website www.wendysterling.net

Facebook https://www.facebook.com/wendytsterling

Instagram https://www.instagram.com/divorcerehabwithwendy/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/ 

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Marketing to Millionaires™ Podcast!

Thank you for being so engaged and sending questions on topics you would like to learn more about. I’m revising my podcasts to accommodate your requests.

I know that everyone doesn’t geek out on marketing research and analytics. There are some who only prefer creating the marketing campaign, especially to affluent clients. I try to keep a balance in my presentations. Without a doubt, market research is absolutely essential to your campaigns and successes. I’ve completed over 300 hours of market research in our Marketing to Millionaires Business Accelerator. I’ve been able to chunk it down into bite-sized segments to make it easier for all of you to understand, use and benefit. 

In this episode I take a deep dive into:

·        Why marketing research determines the types of programs, products, and services you offer - pricing, method and where you promote, to whom and how.

·        The importance of understanding your avatar – demographics, psychographics of why they buy and purchase behavior.

·        Google keyword searches

·        A secret tip to better understand your avatar

With proper market research your marketing will be more effective and strategic. And I promise, you will get better results. Please, keep your questions coming!

Mentioned in This Episode

Marketing to Millionaires Business Accelerator

The Marketing to Millionaires™ Success Circle on Facebook

The 7 Most Effective Ways to Find Affluent Clients http://howtofindaffluentclients.com/

Connect with Kelly

Website www.MarketingToMillionairesPodcast.com

Facebook www.facebook.com/officialkellyoneil

Instagram www.instagram.com/officialkellyoneil/

Linked In https://www.linkedin.com/in/officialkellyoneil/

Youtube https://www.youtube.com/c/KellyONeil

Learn more about your ad choices. Visit megaphone.fm/adchoices