Marketing To Mums

In this episode Kate Torgersen demonstrates how innovative thinking is improving the lives of working mothers. Kate has an incredible story to share about the launch of Milk Stork, the world’s first (and only) breast milk shipping company.  Her idea has been embraced by working mothers and enabling them to travel for work and maintain their breastfeeding commitment. It has been adopted by Fortune 500 companies throughout America as part of their employee benefits programs. In this interview we discuss how brands can tap into mothers’ innate ability to solve problems and their innovative ideas.

For show notes head to: https://marketingtomums.com.au/podcast/ep22-with-kate-torgersen-innovation/

In this episode Kath Blackham from VERSA agency shares her experience with voice technology in Australia and how it has the potential to grow your business. We also explore what mums think of voice technology and how they incorporate it into their daily life. Listen to this episode to see why you shouldn’t wait to introduce voice tech to expand your business.

For show notes head to: https://marketingtomums.com.au/podcast/ep21-with-kath-blackham-the-rise-of-voice/

In this episode Dannielle Michaels co-founder of b.box for kids shares her experiences in expanding into overseas markets and brand collaboration. Dannielle shares her tips on managing offshore growth, resourcing recommendations and key differences between some of the global markets they sell in.

This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which will launch in October 2019 in New York at the M2Moms conference.

For show notes head to: https://marketingtomums.com.au/podcast/ep20-with-dannielle-michaels-growth-in-international-markets/

In this episode your host, Katrina McCarter speaks with Angela Henderson, founder of Angela Henderson Consulting. Angela works with women-led, small business owners across Australia. Today we explore Human to Human Marketing in your mum communications to build deeper connections and increase conversions.

For show notes head to: https://marketingtomums.com.au/podcast/ep19-with-angela-henderson-human-to-human-marketing/

In this episode your host, Katrina McCarter, speaks with Stevie Angel and Nadia Tucker, the co-founders of activewear company, Active Truth. This business was started with $20,000 and had a turnover of $2 million in their second year of business. They credit their success to catering for an underserved growing segment of mothers and understanding them deeply.

For show notes head to: https://marketingtomums.com.au/podcast/podcast-episode-18-with-stevie-angel-building-deep-connections-with-mums/

In this episode your host, Katrina McCarter, identifies seven major mum trends which will boost your business. Katrina shares some game changing insights around marketing to mothers that aren’t getting the attention they deserve.

For show notes head to: https://marketingtomums.com.au/podcast/ep17_katrina_mccarter_major_mum_trends/

In this episode Melissa DeCesare shares how mothers are adapting to advancing technologies and new devices. She identifies some significant shifts in mothers behaviours and their use of media and technology. We cover internet usage levels, social media preferences, wearable technology adoption, prevalence of smart speakers in family households and their podcast interest. We also compare the research from this US study with recent Australian research conducted by Marketing to Mums.

For show notes head to: https://marketingtomums.com.au/podcast/ep16_melissa_decesare_mums_changing_media_and_technology_behaviours/

In this episode Patty David shares recently released research which dispels commonly held beliefs around want it means to be a grandparent today. These insights paint a picture of a powerful, influential consumer segment which needs to be considered by marketers who want to influence the family household purchasing decisions.

For show notes head to: https://marketingtomums.com.au/podcast/ep15_patty_david_grandparents_influence/

In this episode Wendy Liebmann shows us why Mums, in their role as chief household shoppers, are vitally important to the future of retail around the globe. Wendy discusses the speed at which shoppers are changing right now and shares plenty of insights into how brands and retailers can stay ahead of the game. Wendy shares with us which brands are getting it right across a vast range of industries including apparel, beauty, consumer goods and more, and tells us where opportunity lies.

For the show notes head to: https://marketingtomums.com.au/podcast/ep14_wendy_liebmann_how_mums_shop_retail/

In this episode Hansa Bhargava shares how mothers use digital to search to seek out their health information and how this differs for sub-segments of the Mum market. Hansa highlights how WebMD, a health information platform with approximately 76 million monthly users each month, builds trust and she shares tips on how brands can develop deeper relationships with parents.

For the show notes head to: https://marketingtomums.com.au/podcast/ep13_hansa_bhargava_how_mums_search_for_health_information/