Marketing To Mums

In this episode Amy Henry talks about why mums love Surprise & Delight as a strategy to connect, engage and build brand loyalty. She draws on her extensive experience and expertise in child development and marketing to demonstrate how marketers can harness this tactic to drive sales conversions.

For the show notes head to: https://marketingtomums.com.au/podcast/ep2_Amy_Henry_Surprise_And_Delight

In this introductory episode your host, Katrina McCarter, shares nine key mistakes brands make when marketing to mothers. She shares research findings from a survey of more than 1,800 Mums which examined how Mums want to be communicated with to assist you in improving your messaging and channels.

For the show notes head to: https://marketingtomums.com.au/podcast/ep1_Katrina_McCarter_Key_Mistakes_Brands_Make

What’s Marketing to Mums - the Podcast all about?  Listen to Katrina McCarter, your host, as she introduces the podcast.

For a list of all the podcasts and show notes head to: https://marketingtomums.com.au/podcast/