Marketing To Mums

In this episode Rochelle Courtenay talks about how she harnessed the power of mothers to launch her charity, Share the Dignity, and distribute more than 1.5 million pads and tampons for homeless women in Australia. She shares with us three key ways Share the Dignity has been successful in creating a movement of mothers and why mums have respond to cause marketing efforts.

For the show notes head to: https://marketingtomums.com.au/podcast/ep12_rochelle_courtenay_why_mums_respond_to_cause_marketing/

In this episode Mita Mallick discusses engaging mothers (and fathers) in the workplace. She shares her work in Diversity, Inclusion and Cross-Cultural Marketing and why it is personally important to her.

For the show notes head to: https://marketingtomums.com.au/podcast/podcast-episode-11-with-mita-mallick-engaging-mums-at-work/

In this episode Bill Partyka shares deep insights about mothers from his 20 plus years’ experience working in consumer foods industry with leading global brands including Wyeth Nutrition, Healthy Choice, General Mills and now, as President and Chief Executive Officer of Gerber Product Company. Leading one of the oldest baby brands in the world, Bill shares with us how brands can stay relevant and build trust with today’s Mums by focusing on deeply understanding their needs, motivations and concerns.

For the show notes head to: https://marketingtomums.com.au/podcast/ep10_bill_partyka_staying_relevant_and_building_trust/

In this episode Bridget Brennan talks about the importance of deeply understanding women’s buying behaviours and styles to enable you to create winning customer experiences. She shares some game changing insights around sales, marketing, customer experience and consumer insights.

For the show notes head to: https://marketingtomums.com.au/podcast/ep9_bridget_brennan_winning_her_business/

In this episode Catherine Cervasio talks about her experience in selling into the Chinese market. She profiles the key behavioural differences in Chinese mothers, identifies common mistakes brands make in selling to Chinese parents and shares her tips on entering this growing opportunity.

For the show notes head to: https://marketingtomums.com.au/podcast/ep8_catherine_cervasio_selling_to_chinese_mothers/

In this episode Mike Johnstone talks about how Volvo UK is taking an innovative approach to marketing their cars to mothers. He profiles the customer led strategy Volvo has successfully created and implemented to connect, engage and convert mothers to buy their cars.

For the show notes head to: https://marketingtomums.com.au/podcast/ep7_mike_johnstone_mums_and_automotive_marketing/

In this episode Michelle Poris discusses key insights from the Brand Love 2018 Study and shares key implications this holds for marketers. Their study highlights significant changes in marketing to families and highlights the growing influence of children in family decision making.

For the show notes head to: https://marketingtomums.com.au/podcast/ep6_Michelle_Poris_Kids_Influencing_Mums_Decisions

In this episode Natalie Giddings demystifies the role of Influencer Marketing in connecting and engaging with mothers. Natalie shares the common mistakes brands make and highlights important considerations in developing your Influencer Marketing Strategy.

For the show notes head to: https://marketingtomums.com.au/podcast/ep5_Natalie_Giddings_Influencer_Marketing

In this episode Jeff Fromm talks about why marketers need to start planning for Gen Z who will very soon become our mothers of tomorrow. He profiles Generation Z and shares his research and highlights why strategies you are using today will not work when they become parents.

For the show notes head to: https://marketingtomums.com.au/podcast/ep4_Jeff_Fromm_Gen_Z_Mothers

In this episode Liz O’Donnell talks about older mothers who are juggling a job, dependent children and aging parents. I refer to this segment of the mum market as The Invisible Women. They claim to be cashed up with nothing to buy. I believe they represent one of the biggest opportunities within the Mum market and Liz and I discuss what brands are missing.

For the show notes head to: https://marketingtomums.com.au/podcast/ep3_Liz_ODonnell_Invisible_Women