The building materials industry is evolving, and so are its customers. With younger generations like Gen Z and Millennials becoming key buyers, brands must rethink their marketing strategies to stay relevant. In this episode of Smarter Building Materials Marketing, Zach Williams sits down with Michael Gabbert, Director of Marketing at Tricam and Gorilla, to discuss how brands can evolve their strategies to meet the expectations of modern buyers. Drawing from his experience at Amazon and Target, Mike shares actionable insights on leveraging social media, video content, influencer partnerships, and data-driven marketing to capture attention, build trust, and drive sales in today’s market.