We truly believe the sustainable marketing future will be a bright one. In this episode, we share inspirational examples of brands and corporations that are stepping up their sustainability commitments. We then highlight ways to act with purpose, and how you can embrace your entrepreneurial spirit as a business owner or as a marketer.

Creating a sustainable future will require a sustained focus, with sustainable marketing. Simple. We look at the thought leaders from unusual sources and what this will mean for the marketing trends of the future.

Wellbeing is the name of the game: financial, employee, customer - physical and mental. At the top of every CEO’s intray will be “What do we do with the office?” We provide a practical plan as to what we will all need to think about when, or if we return from lockdown.

Perhaps as many as 30 percent of people will work from home multiple days per week within a couple of years. Yet one of the most critical parts of leadership is bringing everyone together. So how do you bring everyone together when you are working remotely and what skills do we need to sharpen?

It’s becoming clear that keeping people motivated, excited and encouraged is being reset. The ability to remain creative, collaborative and foster the best marketing will evolve as leading with compassion and strength emerges as the new paradigm for us to adopt.

SAAS (Software As A Service) businesses are showing explosive growth. In an environment where Docusign’s biggest competitor is paper and pen we look at this and other case studies and what the key attributes are for a marketer to prosper in a SAAS driven world.

In a virtual work world where the technology, data and connectivity is the only way to operate while consumers and customer needs have changed in a seismic way, we discuss why the Chief Information and Chief Marketing Officers are setting the future direction for business and are being entrusted to lead.

Marketing Transformation is often associated with digital transformation. But do we overlook something in the race to master the technology - that the competitive advantage we have is that humans can empathise? We look at brands that do it well, whether the balance is right and practical advise we can put into practice

Don't sit on the sidelines. Be the catalyst for innovation, we’ve seen great examples of companies taking the challenges head on. But what frameworks can we use to thrive in uncertain times?

Some organisations have changed their business model by force and others have changed what they do because it’s the right thing to do. It’s heartening to talk about brands that we associate with that have a strong purpose and are powerful forces for good as they step into the breach.