Does your personal brand do you justice? In this episode we share inspiration and perspective from what we’ve seen work. We highlight diverse approaches to create a personal brand that generates love, intrigue, impact for you and your career. And yes we have to reference Gary Vaynerchuk.

As a marketer starting out, the lesson to remember throughout your career is to stay humble. And even though you might put 100% effort into a project, sometimes for reasons out of your control or circumstances that you can control - you still need the agility and humility to change path! Because It’s often for the better.

“In this show, we dig into the shift from the start-up phase to the heavy lifting scale-up phase. We share personal insights and inspiration for successful scale-ups, what we can learn from failures and the skills marketers need in this space”.

Start ups - which ones stand out to us? What makes a serial entrepreneur successful? We share personal stories of entrepreneurial successes and failures - what we’ve learned, some things we’d do again and things we’d do differently.

One of the first reasons a transformation fails is due to the CEO not setting a high enough aspiration. We debate if this is true, find learnings from failures and successes and provide practical tips you can apply right now.

We debate if B2i, not B2C (ie business to an individual not business to consumer) is the new standard. So much of marketing is trying to target people on a personal level - with the goal of being relevant and intimately meet needs based on the relationship that's been established. Yet, this runs counter to the mass market approach that has been a tried and tested strategy for decades.

From KickStarter to Star Wars, Superfans and brand communities are everywhere! We look at what it takes to create them, share success stories of who’s doing it well and discuss how marketers can create generations of fans.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou. We take inspiration from poetry, household brands and entrepreneurs to create great storytelling in marketing.

Storytelling is the cornerstone of great marketing. We explore what makes a story compelling, the questions that lead to engaging stories and some of the greats we can learn from such as Muhammad Ali.

What goes around comes around! We test the belief that new marketing ideas are simply old ones remixed. We explain how established brands continue to remain relevant via their ability to unlock and unleashing deep human understanding and turn them into insights.